---
title: 'Lifecycle Marketing Manager at everfit.io'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-everfit-io-san-francisco-4nqxhq9ehwhf'
type: 'job'
last_seen: '2026-10-18'
---

# Lifecycle Marketing Manager at everfit.io

- **Company:** everfit.io
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-09
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.gem.com/everfit-io/am9icG9zdDotxFojJqTEQetQkxOhxmEx

## Job description

Senior Lifecycle Marketing Manager Everfit San Francisco Bay Area (Hybrid)

Lifecycle Marketing Manager San Francisco, CA (Hybrid) · Full-Time · Reports to: Growth Marketing Manager

## About Us

At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 300,000 coaches and millions of clients worldwide. The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts — with experience at Nike, Apple, Meta, Future, Les Mills, and more — we’re pushing the boundaries of what’s possible in health and fitness technology. Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry — while keeping the human touch at the heart of coaching.

## The Role

We're looking for a Lifecycle Marketing Manager to own the full customer journey from activation through retention and expansion. You'll design and execute data-driven email, push, and in-app campaigns that deepen engagement with our coach and trainer community, reduce churn, and drive revenue growth. This is a high-visibility role at the intersection of product, data, and marketing, and a chance to meaningfully shape how tens of thousands of fitness professionals experience Everfit.

## What You'll Do

- Own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion spanning email, push notifications, in-app messaging, and SMS.
- Build and optimize automated drip sequences and triggered campaigns in iterable that respond to real user behavior and milestones (first client added, first program published, first payment collected, etc.).
- Partner with Product Marketing to translate each feature’s value props into the right message, delivered at the right moment in a coach’s journey. Write high-converting lifecycle copy within Everfit’s established brand voice.
- Partner with Product and Data to define key activation and retention metrics, identify drop-off points, and run experiments that move the needle.
- Report on lifecycle KPIs (activation rate, 30/60/90-day retention, churn, LTV) and present findings and recommendations to leadership.
- Leverage AI tools to accelerate content production, personalization, and campaign iteration. AI fluency is core to how we work at Everfit.
- Develop deep empathy for our coach and trainer community; understand their business goals, seasonal rhythms, and what makes them stay. And bring that insight into every campaign.
- Build and maintain segmentation models that ensure the right message reaches the right coach at the right moment in their journey.
- Collaborate with our Vietnam-based team across time zones, contributing to a culture of async communication and shared ownership.

## What We're Looking For

- 4+ years of lifecycle, CRM, or retention marketing experience, ideally at a B2C or prosumer SaaS company. Deep experience with product-led growth motions and in-product messaging.
- Hands-on experience with a major marketing automation platform (Iterable, Hubspot, or equivalent). You can build complex flows yourself, not just brief them out.
- Strong analytical instincts; you're comfortable in data tools (SQL a plus) and make decisions rooted in evidence, not intuition alone.
- A genuine passion for health, fitness, or the creator/entrepreneur economy. You understand what drives someone to build a coaching business, and that empathy shows in your work.
- Experience designing and interpreting A/B and multivariate tests; you know the difference between statistical significance and practical significance.
- Clear, compelling copywriting skills. You can write a subject line that gets opened and a nurture email that gets replied to.
- Fluency with AI-assisted tools for content creation, segmentation, and campaign optimization; comfort experimenting with emerging capabilities.
- Collaborative working style with the ability to operate autonomously; you to thrive without a lot of hand-holding and communicate proactively across time zones.

Bonus Points

- Experience marketing to SMBs, solopreneurs, or prosumers who blend personal passion with professional practice.
- Familiarity with fitness, wellness, or health tech platforms.
- Background working with globally distributed, cross-cultural teams.

## What We Offer

- Competitive salary and equity package at a well-funded Series B company with significant growth ahead.
- Hybrid work environment based in San Francisco with flexibility and autonomy.
- Annual company retreat bringing together the full US and Vietnam team. This is a genuine highlight of the Everfit year.
- Health Insurance benefits.
- A tight-knit, mission-driven team where your work has direct, visible impact.

Everfit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

## About everfit.io

## Company Overview
- **One-liner**: Everfit provides an all-in-one AI-powered platform for personal trainers and fitness businesses to build, deliver, and scale coaching programs, manage clients, and grow their practice.
- **Entity Type**: Private (Pre-Seed funded as of 2019)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2019
- **Founders**: Long Nguyen (Co-Founder); other founders not publicly disclosed

## Core Business
- **Primary industry**: Wellness and Fitness Services / Fitness Technology
- **Target customers**: B2B – personal trainers, gyms, fitness studios, and coaching businesses (from solo coaches to large enterprises)
- **Mission or purpose**: “Build the most powerful platform for personal training businesses” and “empower millions on their fitness journeys”

## Products & Services
All offerings are part of a single SaaS platform designed for fitness professionals:

- **Workout Programming**: AI-assisted creation of structured, progressive workout plans.
- **Nutrition & Meal Plans**: Flexible macro-based meal plans with AI-powered instant meal scanning (MacroSnap).
- **Habit Coaching**: Tools to create routines and track habits for lasting results.
- **Sport Coaching**: Skill-based drills and performance analytics beyond standard workouts.
- **Client Management**: Check-ins, messaging, forums, leaderboards, and automated onboarding.
- **Data Analytics**: Dashboards to improve coaching effectiveness and client retention.
- **Integrated Payments**: One-time and recurring billing, discount codes, free trials, and HSA/FSA support.
- **White-Label Solution**: Custom branded iOS and Android apps for coaches.
- **Marketplace**: AI-powered matchmaking to connect coaches with clients.
- **Group Coaching**: Tools for community-focused, one-to-many coaching (challenges, forums, on-demand content).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding amount not publicly available (only a Pre-Seed round noted in 2019); annual revenue not disclosed
- **Notable Investors/Partners**: Not listed in available sources
- **Growth Signals**:
  - Headcount: 105 employees (up 45.6% YoY, +47 people)
  - Trusted by over 320,000 coaches (website) / over 280,000+ coaches (LinkedIn) across 190+ countries
  - Active job postings up 150% year-over-year
  - Workforce distributed across 7 countries (Vietnam, US, UK, Philippines, Italy, Canada, Spain)
  - Strong technical team (44% of workforce in technical roles)

## Competitive Advantages
- **All-in-one platform**: Combines workout programming, nutrition, habit coaching, payments, white-label apps, and a marketplace – reducing the need for multiple tools.
- **AI-first approach**: AI workout builder, meal scanning, and client-trainer matchmaking differentiate from legacy fitness software.
- **HSA/FSA integration**: Enables coaches to accept pre-tax payments, a unique feature in the fitness coaching space.
- **Scalability**: Supports both high-ticket 1:1 coaching and low-ticket community/group coaching on the same platform.
- **White-label apps**: Allows coaches to launch their own branded apps on iOS and Android.

## Strategic Focus
- Deepening AI capabilities across all product areas (workouts, nutrition, matchmaking).
- Expanding the marketplace to drive lead generation for coaches.
- Building out payment/fintech infrastructure (hiring Payment/Fintech QA Engineer and Product Manager – Payments).
- Scaling the platform for larger fitness enterprises and global reach.
- Continuing aggressive hiring (5 active job postings, up 150% YoY) across engineering, product, sales, and marketing.

## Why Work Here
- **Culture**: Described as “work-hard, play-hard” with a mission-driven, collaborative atmosphere. Values include “every idea counts” and “turning ideas into action.”
- **Impact**: Employees see direct impact on millions of fitness journeys; the platform is used by hundreds of thousands of coaches globally.
- **Work model**: Hybrid roles available in San Francisco and Los Angeles; remote-friendly for some positions (engineering team spans multiple countries).
- **Engineering culture**: Technical team makes up 44% of staff; strong emphasis on innovation, AI, and product development.
- **Growth**: Rapidly scaling company with significant headcount growth (+45.6% YoY) and expanding product lines.
- **Team**: Diverse, distributed team with offices in the US and Vietnam; open to international talent.

## Sources
1. [everfit.io](https://everfit.io/)
2. [everfit.io/careers/](https://everfit.io/careers/)
3. [jobs.everfit.io](https://jobs.everfit.io/)
4. [jobs.everfit.io/about](https://jobs.everfit.io/about)
5. [LinkedIn – Everfit](https://www.linkedin.com/company/everfitio)

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