--- title: 'Lifecycle Marketing Manager at Felix' canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-felix-canada-9h5b4nbb1h48' type: 'job' last_seen: '2026-10-30' --- # Lifecycle Marketing Manager at Felix - **Company:** Felix - **Location:** Canada - **Compensation:** $120k–$135k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-10-30 - **Apply:** https://jobs.ashbyhq.com/felix/ed94678e-a5d6-47af-893f-a0dae44f8916 ## Job description ## About Felix Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more. ## About the Role Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms. You will - Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable. - Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours. - Draft clear, succinct and persuasive copy for all customer communications. - Regularly define and execute experiments to optimise our journeys. - Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert You have - Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base. - Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS). - An understanding of consumer acquisition, activation, engagement and retention strategies. - A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving. - An effective communicator and copy writer. - Proven success working with cross-functional teams. - Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset ## Benefits - Full medical, dental and vision benefits - Maternity / paternity policy - 4 weeks vacation (3 weeks anytime + 1 week during the holidays) - Competitive compensation - Stock option grant - Remote first, work from anywhere in Canada - Incredible culture powered by an highly collaborative and high performing team - Large impact at an early stage technology company - Professional development opportunities, working closely with founders and senior leadership team Open vacancy: This posting is for an existing vacancy at the company. Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email accessibility@felixforyou.ca. Recruitment Fraud Alert Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives. - Communication: We will only ever contact you from an official @[felixforyou.ca](http://felixforyou.ca) email address. - Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp). - Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process. ## About Felix ## Company Overview - **One-liner**: Felix is Canada's first fully integrated digital healthcare platform, offering on-demand treatment for everyday health needs like weight loss, mental health, sexual health, and more. - **Entity Type**: Private (Series B) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2019 - **Founders**: Emma Stern (Co-Founder, CEO), Kelly Anderson (Co-Founder, COO) ## Core Business - **Primary industry/industries**: Digital Healthcare / Telemedicine / Health Technology - **Target customers**: B2C (direct-to-consumer), with a primary focus on Canadian patients seeking convenient, stigma-free access to lifestyle and everyday healthcare. - **Mission or purpose statement**: To help Canadians live healthier lives by removing obstacles to good health, such as lack of a family doctor, long wait times, and stigma. ## Products & Services - **Weight Loss**: Online consultations and prescriptions for modern weight loss treatments, including generic semaglutide, to help patients lose up to 20% of their body weight. Includes a treatment plan, tools, and ongoing practitioner support. - **Longevity**: A proactive health program that offers blood testing for up to 43 essential health markers, calculates biological age, and creates a personalized plan (medication, supplements, lifestyle changes) to optimize health and extend lifespan. - **Mental Health**: On-demand access to care and treatment plans for mental health conditions. - **Sexual Health**: Treatment for erectile dysfunction, premature ejaculation, genital herpes, and HIV prevention (PrEP). - **Skin Care**: Prescriptions and treatment plans for acne and other skin conditions. - **Hair Loss**: Online consultations and prescriptions for hair loss treatment. - **Women's Health**: Services including birth control and menopause care. - **Other Everyday Health**: Treatment for allergies, migraines, acid reflux, smoking cessation, metabolic health, and diabetes. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metrics**: - Annual Revenue: USD 2.5M (per LinkedIn estimate) - Total Funding: USD 79.3M - Patients served: 1.5M+ (as of mid-2025) - Prescriptions filled: 1M+ - Employees: 138 (LinkedIn, +28.1% YoY) - **Notable Investors/Partners**: - BDC Capital’s Women in Technology Venture Fund (led Series B) - Whitecap Venture Partners (led Series A) - Mantella Venture Partners (led early seed round) - **Growth Signals**: The company has grown from $13.4M in Series B funding in 2023 to serving over 1.5M patients. It has expanded its offering from sexual health to weight loss, longevity, and mental health. The company has grown headcount by 28.1% year-over-year. ## Competitive Advantages - **Integrated, Digital-First Model**: Felix is a fully integrated platform that handles everything from diagnosis to prescription to delivery, all from the patient's home. - **Stigma-Free Approach**: Explicitly designed to remove discomfort and judgment from accessing care for sensitive health issues (e.g., sexual health, weight loss, mental health). - **Canadian-Focused**: Operates exclusively within Canada, with a network of licensed Canadian practitioners and direct insurance billing, making it highly relevant to its target market. - **Exceptional Patient Ratings**: 4.8 on Trustpilot and 4.9 on the App Store, indicating strong user satisfaction and trust. ## Strategic Focus - **Expanding the "Everyday Health" Platform**: Moving beyond its initial sexual health niche into a broad suite of services (weight loss, longevity, mental health, menopause) to become a one-stop shop for everyday healthcare. - **Proactive & Preventative Care**: The introduction of the "Longevity" program signals a strategic shift toward preventative health and personalized medicine, moving beyond reactive treatment. - **Scaling the Team**: With 28% headcount growth and multiple open roles (pharmacists, HR, pharmacy assistants), Felix is actively scaling its operations and clinical capacity. ## Why Work Here - **Mission-Driven**: The work directly impacts the health and well-being of over 1.5M Canadians, offering a clear sense of purpose. - **Innovative Environment**: The company is building a "new kind of healthcare," combining technology with best-in-class medical experts, which is attractive for those in tech, product, and clinical roles. - **Remote-First Culture**: All roles listed are remote within Canada, with a total of 2 offices (HQ in Toronto). The company describes its typical time on-site as "None," indicating a strong remote-first culture. - **Growth Trajectory**: As a Series B company with 28.1% YoY headcount growth and a rapidly expanding product line, there are significant opportunities for career growth and impact. - **Leadership**: Founded by Emma Stern and Kelly Anderson, with a strong leadership team including a Chief Medical Officer and a Chief Pharmacy Officer, indicating a blend of tech and clinical expertise. - **Culture**: The company emphasizes compassion, convenience, and removing stigma, creating a supportive and inclusive work environment. ## Sources 1. [felixforyou.ca](https://www.felixforyou.ca/) 2. [felixforyou.ca/about](https://www.felixforyou.ca/about) 3. [felixforyou.ca/careers](https://www.felixforyou.ca/careers) 4. [builtin.com](https://builtin.com/company/felix-felixforyouca) 5. [linkedin.com](https://ca.linkedin.com/company/felixhealthca) ## Other roles at Felix - [Sr. Content Designer](https://feeny.ai/job/sr-content-designer-felix-canada-zqe91sqmhte7) — Canada - [Engineering Manager, AI](https://feeny.ai/job/engineering-manager-ai-felix-canada-f1t5cpbgh9kg) — Canada - [Manager, Clinical Operations](https://feeny.ai/job/manager-clinical-operations-felix-canada-11cpkgxt6tkk) — Canada - [Sr. Director, Brand](https://feeny.ai/job/sr-director-brand-felix-canada-re5b1q1b03pg) — Canada - [HR Business Partner](https://feeny.ai/job/hr-business-partner-felix-mississauga-99bm0ycv6rn8) — Mississauga, Canada - [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-felix-canada-h2pp6zn2ad53) — Canada - [CX Coordinator, Pharmacy](https://feeny.ai/job/cx-coordinator-pharmacy-felix-canada-gkhecy3e0ha1) — Canada - [Staff Pharmacist - Full-Time (Hybrid, ON) - Dual Licensure (ON/SK)](https://feeny.ai/job/staff-pharmacist-full-time-hybrid-on-dual-licensure-on-sk-felix-mississauga-9jth6scy87an) — Mississauga, Canada - [Recruiter, Healthcare](https://feeny.ai/job/recruiter-healthcare-felix-canada-bzm13gh3vjye) — Canada - [Warehouse Supervisor](https://feeny.ai/job/warehouse-supervisor-felix-mississauga-5aqcrpgmyraq) — Mississauga, Canada