---
title: 'Lifecycle Marketing Manager at Overflow'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-overflow-remote-290x955h9jva'
type: 'job'
last_seen: '2026-11-03'
---

# Lifecycle Marketing Manager at Overflow

- **Company:** Overflow
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/overflow/b8d49e51-a9c9-4ad0-b828-fa2d6b7c1de0

## Job description

## Who We Are

Overflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give — cash, stock, crypto, and beyond — through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions. Backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.

Our Founding Principles Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.

## How We Work

Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs. We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. For this role, Monday and Wednesday are collaboration days at one of these two offices — these in-person touchpoints with Brand, Sales, and Success are core to how this team operates.

## About the Role

You'll own the prospect journey with Overflow, from first touch to marketing qualified lead — building the email, SMS, and in-app sequences that turn interested churches, nonprofits, and purpose-driven companies into qualified pipeline for our BDR team. You'll also run the upsell and renewal campaigns that support Sales and Customer Success, who own the calls and the relationships, while you own the campaigns that warm them up. This is a hands-on role for a marketer who loves the craft of lifecycle work — journeys, triggers, segmentation, deliverability — and wants that craft to serve a mission bigger than the funnel. You'll work in HubSpot daily, partner closely with Brand, Sales, and Success, and report to the Head of Brand & Marketing.

## What You Will Do

Prospect Lifecycle & Funnel Strategy

- Own the prospect journey from first touch to marketing qualified lead, and design the handoff that sets BDRs up to convert MQLs to SQLs
- Map prospect journeys for church leaders, operators, and nonprofit decision makers, and identify the moments that matter most
- Define lead scoring and MQL criteria in partnership with Sales, and own the handoff mechanics — routing, timing, and suppression rules during active sales cycles
- Partner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow's voice and mission

Sequences & Marketing Automation

- Build, launch, and maintain automated sequences in HubSpot across email, SMS, and in-app touchpoints, including nurture flows and re-engagement programs
- Write and edit clear, warm, on-brand copy that makes automated outreach feel personal and human
- Own the lifecycle send calendar across seasonal giving moments, including year-end giving, and product launches
- Maintain list health, deliverability, and compliance across all channels, including CAN-SPAM and TCPA for SMS

Expansion & Renewal Campaigns

- Design and launch the upsell, cross-sell, and renewal campaigns that support Sales and Customer Success — they own the calls and the relationships, you own the campaigns that warm them up
- Develop audience segments based on funnel stage, behavior, and organization type
- Personalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption

Experimentation, Analytics & Reporting

- Define and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline
- Run A/B tests across subject lines, content, timing, and journeys, and ship what works
- Report performance and insights to marketing and company leadership, translating data into clear next steps

## What You Should Have

- 3–5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space
- Hands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform
- A track record of growing MQL volume and lead-to-MQL conversion through automated sequences
- Exceptional written communication skills — you can make an automated email feel personal, warm, and human
- Strong analytical skills, including campaign reporting, A/B testing, and segmentation
- Alignment with Overflow's mission and values, including our commitment to serving the evangelical Christian church space alongside the wider nonprofit sector
- Commitment to hybrid work, including in-person collaboration days (currently Monday and Wednesday)
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience

It'd Be Nice If You Had

- Experience with SMS marketing and TCPA compliance
- A track record partnering closely with Sales and Customer Success in a B2B SaaS environment
- Familiarity with the nonprofit, philanthropy, or faith-based technology space
- Comfort managing many campaigns, calendars, and stakeholders at once

Our Compensation Philosophy The base salary range for this role is $80,000 - $100,000 per year. Where an offer lands within this range depends on experience, skills, and location. Overflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data. Total compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership — when Overflow wins, our team should share in that upside.

## Benefits & Perks

Overflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including:

- Competitive base salary with equity and commission eligibility
- Medical, dental, and vision coverage for employees and dependents
- Generous paid time off and company holidays
- Paid parental leave
- 401(k) retirement plan
- Dedicated mental health and therapy stipend to support personal well-being
- Team retreats and intentional in-person gatherings throughout the year

Overflow is proud to be an equal opportunity employer and is committed to building a diverse and inclusive team.

## About Overflow

## Company Overview
- **One-liner**: Overflow provides a modern giving platform that enables nonprofits and churches to accept donations in various forms including stock, crypto, and traditional payment methods, while also offering engagement tools like Tap to Give.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Jose, California, United States (with additional offices in Birmingham, Silicon Valley, Canada, Costa Rica, and Mexico)
- **Founded**: 2019
- **Founders**: Bill Stone (Founder & CEO)

## Core Business
- **Primary industry/industries**: Financial Services / Fintech / Nonprofit Technology
- **Target customers**: B2B — churches, nonprofits, and charitable organizations of all sizes
- **Mission or purpose statement**: "Inspire the world to give" by making giving "the easiest thing we do"

## Products & Services
- **Overflow Giving Platform**: A unified platform allowing donors to give via card, ACH, Apple/Google Pay, stock, crypto, and RoundUps™. Integrates with existing CRMs and tech stacks.
- **Overflow Tap**: A suite of NFC tap products (cards, keychains, wristbands) that donors can tap to give, register, connect, serve, check-in, or text — fully customizable with organizational branding.
- **Overflow AI**: Launched May 2025, an AI-powered feature set to enhance donor engagement and platform intelligence.
- **ExpressGive™**: A feature that activates new givers quickly, reportedly driving significant increases in online giving.
- **Generosity University**: An educational resource launched in 2020 to help organizations grow giving.

## Market Standing
- **Valuation**: $80.1M (most recent disclosed valuation)
- **Key Metric**: Annual Revenue of $26.7M in 2025; Total Funding of $30M
- **Notable Investors/Partners**: Wesleyan Investment Foundation (led Series B), R7 Partners & Salesforce Ventures (led Series A), Uncork Capital & Craft Ventures (Seed), Village Global & On Deck (Pre-Seed)
- **Growth Signals**:
  - 94 employees as of 2026 (up from 46, representing ~104% growth)
  - 12% average increase in annual giving for churches migrating to Overflow
  - 2.5x average donation through Overflow compared to national average
  - 150% increase in stock giving on the platform
  - 800% increase in online giving for some clients
  - $200K+ raised in stock in 4 days by one client
  - Acquisitions: Novity (to scale Overflow Tap), Willfora (expansion into Canada), DEKA (payment processor)
  - Website traffic: 161,227 monthly visits, +62.9% yearly growth

## Competitive Advantages
- **Multi-asset giving**: Uniquely enables stock, crypto, and traditional donations in one platform — a key differentiator for wealth held in diverse assets.
- **Dedicated migration team**: White-glove service for data migration, removing a major barrier for organizations switching platforms.
- **Integrated engagement tools**: Tap products go beyond giving to include check-in, registration, and connection — creating a broader ecosystem.
- **CRM integrations**: Works with existing tools (Salesforce, etc.) so organizations don't need to replace their entire tech stack.
- **Proven ROI**: Clear metrics (12% giving increase, 2.5x average donation) provide compelling evidence for prospects.

## Strategic Focus
- **Expansion into Canada**: Via the Willfora acquisition, opening a new geographic market.
- **AI integration**: Overflow AI (launched May 2025) signals a push toward intelligent, data-driven giving experiences.
- **Scaling Tap products**: The Novity acquisition and continued investment in NFC tap technology suggests a focus on physical/digital hybrid engagement.
- **Continued product innovation**: The company's history of rapid feature releases (RoundUps, ExpressGive, AI) indicates a strong product-led growth strategy.

## Why Work Here
- **Culture**: Described as mission-driven with a focus on "inspiring the world to give." The company emphasizes a supportive, innovative environment.
- **Growth trajectory**: Rapidly scaling (94 employees, $26.7M revenue, multiple acquisitions) — offers significant career growth opportunities.
- **Remote/hybrid policy**: Multiple office locations (San Jose HQ, Silicon Valley, Birmingham, Canada, Costa Rica, Mexico) suggest a distributed team with in-person hubs.
- **Notable perks**: 5.0/5.0 employer rating on LinkedIn (based on 1 review) with perfect scores across Work-Life, Compensation, Culture, and Career.
- **Engineering culture**: Technical team of 11 (10% of workforce) with a modern tech stack including React, React Native, OpenAI, Stripe, Salesforce, and Plaid. Active hiring for Solutions Engineers and Enterprise Support.
- **Open positions**: 5 active job postings including Business Development Representative, Solutions Engineer, Strategic Partnerships & Events Manager, and Enterprise Support Specialist.

## Sources
1. [overflow.co](https://www.overflow.co/)
2. [overflow.co/about](https://www.overflow.co/about)
3. [linkedin.com/company/overflow-co](https://www.linkedin.com/company/overflow-co)
4. [getlatka.com/companies/overflow.co](https://getlatka.com/companies/overflow.co)
5. [signalhire.com/companies/overflow](https://www.signalhire.com/companies/overflow)
6. [jobs.ashbyhq.com/overflow](https://jobs.ashbyhq.com/overflow)

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