---
title: 'Lifecycle Marketing Manager, (Partner Acquisition) at ClassPass'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-partner-acquisition-classpass-united-kingdom-evwchrc7wpg4'
type: 'job'
last_seen: '2026-10-28'
---

# Lifecycle Marketing Manager, (Partner Acquisition) at ClassPass

- **Company:** ClassPass
- **Location:** United Kingdom
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-28
- **Apply:** https://www.playlist.com/careers/opportunities/4722498006?gh_jid=4722498006

## Job description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

## The Role You’ll Play

On the Marketing team, creativity, collaboration, and camaraderie come to life every day. We move fast, think strategically, and turn data into meaningful growth. As the Lifecycle Marketing Manager on our Partner Marketing team, you'll own what happens after a lead comes in. Our acquisition team brings in interest from fitness, wellness, beauty and F&B businesses. Your job is to make sure every one of those leads is nurtured, followed up and moved quickly and efficiently down the funnel to a signed partnership. You'll build the nurture programs that keep leads engaged, work hand in hand with Sales so leads are handed over and followed up at the right moment, and partner with MarTech to make sure every lead is tracked and routed correctly. When leads stall, you'll find out why and fix it.

- Own the partner acquisition funnel from the moment a lead comes in to signed partner. Track conversion and lead quality at every stage, and spot where leads drop off and why.
- Build and run lead nurture programs for every point where leads stall: new leads Sales hasn't reached yet, unresponsive leads, and cold or closed-lost leads worth re-engaging. Own campaigns end to end, from segmentation and personalization to QA and launch. Email is the core channel today, and you'll help expand into SMS where it adds value.
- Work closely with Sales to agree how leads are handed over, followed up and recycled, so no qualified lead falls through the cracks, and support Inbound Sales with their follow-up email cadences.
- Own funnel tracking and data quality. Partner with MarTech and RevOps on lead scoring, routing and attribution, and drive fixes wherever leads are mis-routed or lost. Help shape changes to our marketing tech stack, including a potential move of partner nurture to a new platform.
- Set up and run A/B tests across emails, landing pages, sequences and offers, getting into the details to improve conversion step by step.
- Build the reporting that shows funnel performance, pipeline impact and lead quality by source (SEO / AEO, organic, paid and referral), using SQL and Hex. Turn the data into clear recommendations for Marketing, Sales and channel owners.

## Experience You Bring

- Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel (MQL to SQL to closed-won), with a track record of nurture programs and clear, persuasive email copy that measurably improved conversion and shortened time to close.
- Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo (required). You build workflows, segments, triggered journeys and emails yourself.
- Strong SQL skills (required), using tools like Snowflake or Hex to build recipient lists, analyze the funnel and create readouts.
- A track record of partnering closely with Sales on handoff rules, follow-up and email cadences that get responses.
- A strong grasp of funnel tracking, lead scoring, routing and attribution. You can spot when data or routing is breaking and work with MarTech and RevOps to fix it.
- A solid understanding of email performance and deliverability (SPF, DKIM, DMARC, sender reputation), and a rigorous approach to A/B testing tied to conversion and revenue.
- Hands-on experience using AI tools to build smarter, more personalized nurture programs.
- Nice to have: building emails in Braze (HTML/CSS, Liquid, Connected Content), platform migration or technical data setup, an understanding of how SEO / AEO affect lead quality, and experience marketing to SMBs or on the supply side of a marketplace.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our [California Applicant Privacy Notice](https://co.mindbodyonline.com/legal/california-privacy-policy) or [International Applicant Privacy Notice](https://co.mindbodyonline.com/legal/international-team-member-privacy-notice) (as applicable).

## About ClassPass

## Company Overview
- **One-liner**: ClassPass operates a subscription platform connecting members to thousands of fitness, wellness, and beauty studios and services globally.
- **Entity Type**: Private (Acquired by Mindbody in 2021, now part of Playlist)
- **Headquarters**: New York, New York, United States
- **Founded**: 2013
- **Founders**: Payal Kadakia, Sanjiv Sanghavi

## Core Business
- **Industry**: Consumer services – fitness, wellness, beauty
- **Target customers**: B2C (individuals seeking classes and appointments) and B2B (employers offering wellness benefits)
- **Mission**: “To motivate people to live inspired lives every day by introducing and seamlessly connecting them to soul-nurturing experiences.”

## Products & Services
- **ClassPass App (Consumer)**: A subscription that gives access to in-studio and outdoor fitness classes (HIIT, yoga, cycling, etc.), wellness appointments (massages, salons), and on-demand streaming workouts. Available in 30 countries.
- **ClassPass Corporate Wellness**: A B2B benefit platform that companies can offer employees to access fitness and wellness services, helping improve employee health and retention.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – USD 150,000,000 (estimated); Total Funding – USD 557,775,000
- **Notable Investors/Partners**: Temasek Holdings (led Series C), Google Ventures, Emergent Ventures, and others. Acquired by Mindbody in 2021; parent company is now Playlist.
- **Growth Signals**: Headcount of ~583 employees (+32.3% YoY); presence in 30 countries; recent expansion into beauty and salon verticals; over 55 active job postings as of mid-2025.

## Competitive Advantages
- Largest aggregator of boutique fitness and wellness studios with a global network
- Strong brand recognition and a loyal subscriber base
- Dual B2C and B2B revenue streams (corporate wellness benefits)
- Data-driven recommendations and personalization powered by usage analytics
- Parent company Playlist provides cross‑brand synergies with Mindbody and Booker

## Strategic Focus
- Deepening the corporate wellness offering through integration with employer benefits
- Expanding into additional wellness categories (beauty, salons, spas)
- Leveraging the Mindbody ecosystem to scale merchant relationships and technology
- Maintaining a remote-first culture while investing in AI‑driven personalization

## Why Work Here
- **Remote culture**: ClassPass supports a globally distributed workforce with virtual onboarding, Slack‑based communication, and optional in‑person team offsites.
- **Work-life balance**: Employee reviews on LinkedIn (3.8/5) and Indeed (4.1/5) highlight manageable stress and enjoyment at work.
- **Benefits**: Generous paid time off, family leave, full medical benefits, financial wellbeing programs, wellness stipends, and work‑from‑home equipment stipends.
- **DEIB**: Formal Diversity, Equity, Inclusion & Belonging program and Employee Resource Groups (ERGs).
- **Growth opportunities**: 55 open roles; recent rapid headcount growth; employees report solid career development possibilities.
- **Notable perks**: Free class credits, virtual Taco Tuesdays, panel discussions, and team offsites.

## Sources
1. [classpass.com/about](https://classpass.com/about)
2. [classpass.com/about/careers](https://classpass.com/about/careers)
3. [linkedin.com/company/classpass](https://www.linkedin.com/company/classpass)
4. [indeed.com/cmp/Classpass](https://www.indeed.com/cmp/Classpass)

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