---
title: 'Lifecycle Marketing Manager at Pearmill'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-pearmill-remote-7rd4jw6qn06w'
type: 'job'
last_seen: '2026-10-17'
---

# Lifecycle Marketing Manager at Pearmill

- **Company:** Pearmill
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/pearmill/68baaed3-5e34-4028-91a2-015992b91996

## Job description

## About the role

We're looking for a Lifecycle Marketing Manager to own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results. You'll work directly with clients and our growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and keep customers coming back. This is a hands-on role. You'll be responsible for the calendar and the work that gets it out the door: writing copy, building segments, checking links and offers, testing emails, and scheduling sends. You'll also own the ongoing improvement of lifecycle flows, using performance data and experiments to decide what to change next. We're a small, growing team. Your responsibilities will grow and change with the company and you'll have an enormous impact on the business. Primary responsibilities:

- Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
- Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.
- Develop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.
- Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations. Adapt your writing to each client's voice.
- Build, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.
- Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes.
- Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back. Keep Shopify-triggered and review-platform emails consistent with the customer journey.
- Coordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing.
- Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.
- Run a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns.
- Maintain list health, consent, suppression rules, and email and SMS sending practices. Flag access, data, or integration issues early and work with the right team to resolve them.
- Document workflows and build repeatable planning, briefing, QA, and reporting processes.

About you:

- You have 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.
- You're comfortable owning both strategy and execution. You've built campaigns and automated flows yourself, not just handed off briefs.
- You have hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.
- You're a strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.
- You understand how campaigns and automated flows work together to support conversion, repeat purchases, and retention.
- You know how to interpret performance data, design useful A/B tests, and distinguish a promising result from one that needs more evidence.
- You're organized and detail-oriented. You catch the wrong link, mismatched discount, missing exclusion, or out-of-stock product before a message goes out.
- You're proactive about getting the information and approvals you need, and you communicate clearly when a dependency puts a deadline at risk.
- You're an excellent communicator and collaborator, comfortable presenting recommendations and results directly to clients.
- Bonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.

What you'll find here:

- Competitive salary with bonus structure
- 99% coverage for health, dental, and vision
- Distributed, remote, and global culture
- Unlimited vacation with 3-weeks required vacation
- Unlimited mental health or physical health leave
- Remote work budget to make it easier to work from wherever you feel most productive!
- Monthly physical activity budget to get your body moving
- 16 weeks of fully paid parental leave
- Stipend for laptop and other home office equipment
- Indoor plant budget
- Annual company-wide retreat
- Yearly stipend for books, seminars, courses, and coaches
- Matching for charitable donations

Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply. Flourishing at Pearmill We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers. We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!

## About Pearmill

## Company Overview
- **One-liner**: Pearmill is an AI-native creative and performance marketing agency that helps fast-scaling startups and category creators achieve exponential growth through data-driven insights, beautiful advertising, and a tech-company culture.
- **Entity Type**: Private (Operating as an Agency / Partnership)
- **Headquarters**: New York, New York, United States
- **Founded**: 2018
- **Founders**: Nima Gardideh (Co-founder, President, CTO), Mary Boyagi (Co-founder, Creative Director), Donovan McKnight (Partner, Head of Creative), Leala King (Partner, Head of Creative)

## Core Business
- **Primary industry/industries**: Advertising Services, Digital Performance Marketing, Creative Production, Growth Analytics
- **Target customers**: B2B and B2C startups, fast-scaling brands, and category creators in fintech, DTC, consumer goods, healthcare, and B2B.
- **Mission or purpose statement**: "To shift advertising towards a more trustworthy industry by producing beautiful, honest, and high-performing ads, while creating a healthier and more transparent environment for our people." [pearmill.com](https://pearmill.com/careers)

## Products & Services
For each major offering:
- **[Full-Funnel Performance Marketing]**: End-to-end management of paid social and paid search campaigns across platforms like Meta, Google, and TikTok, focused on delivering measurable ROAS.
- **[Data-Informed Creative Production]**: A specialized service combining creative strategy, copywriting, and design to produce high-performing ad assets that are "beautiful and honest."
- **[Conversion Rate Optimization (CRO) & Analytics]**: Services that help clients optimize landing pages and user flows, paired with advanced growth analytics and attribution modeling to understand campaign effectiveness.
- **[Proprietary AI & Tech Stack]**: An "AI-native" approach where the team integrates data engineering and proprietary technology to automate workflows and enhance human judgment, setting them apart from traditional agencies. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Privately held).
- **Key Metric**: Annual Recurring Revenue / Run Rate not disclosed; workforce of **24-30 employees**; reported to be growing faster than traditional agencies, achieving a run rate that most agencies require over a decade to reach within 5 years. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Notable Investors/Partners**: Not publicly disclosed. The company is structured as a partnership (Pearlstein McCullough, LLP) rather than a VC-backed startup. [linkedin.com](https://www.linkedin.com/company/pearmill)
- **Growth Signals**: 
    - Reports helping clients **3x their ROAS** on average.
    - Operates in **10 countries** with a highly distributed team.
    - Has strong LinkedIn follower growth (+18.0% yearly, total 1,630 followers). [linkedin.com](https://www.linkedin.com/company/pearmill)
    - Identifies as a "fastest-growing performance marketing agency in the US."

## Competitive Advantages
- **Tech-Company Culture vs. Agency Model**: Pearmill explicitly designs itself to operate more like a tech company than a traditional agency. They focus on hiring "outliers" and providing extreme autonomy rather than relying on junior talent arbitrage. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Long-Term Client Relationships**: They are highly selective about client partnerships and are willing to "fire clients" who are not a good fit, fostering deep, long-term engagements. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Profit Sharing & Talent Retention**: A significant differentiator is their profit-sharing model, which ties team member compensation directly to the success of the business. This is rare in the agency world and aligns incentives. [pearmill.com](https://pearmill.com/careers)
- **Integrated AI & Human Judgment**: They combine human creativity with proprietary data engineering and AI tools, claiming this blend allows them to outperform competitors who rely solely on one or the other. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Strategic Focus
- **Scaling an "Outlier" Team**: The company is focused on recruiting "outliers" from unconventional backgrounds who thrive on autonomy and designing new solutions, rather than fitting a typical corporate mold. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Building a Global, Remote-First Infrastructure**: With people across New York, Bay Area, Kiev, Minneapolis, Berlin, and Skopje, they are actively building a distributed and global culture.
- **Productizing Agency Services**: They are moving toward a more tech-centric model by building AI tools and frameworks that can be reused and scaled, moving beyond one-off project work.

## Why Work Here
- **Culture & Transparency**: Pearmill emphasizes a "healthier and more transparent environment." They are open about their compensation philosophy, profit sharing, and even their willingness to fire incompatible clients. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Distributed, Remote, and Global**: The company is fully setup for remote work, providing a "remote work budget" and allowing staff to work from wherever they are most productive. [pearmill.com](https://pearmill.com/careers)
- **Exceptional Perks & Benefits**:
    - 99% coverage for Health Care, Dental, and Vision. [pearmill.com](https://pearmill.com/careers)
    - 16 weeks of fully paid parental leave and 6 weeks of fully paid parental leave. [pearmill.com](https://pearmill.com/careers)
    - Profit Sharing (compensation tied to client success).
    - Unlimited vacation with a mandatory 3-week minimum.
    - 401k with 100% matching up to 4%.
    - Matching charitable donations and budget for activism.
    - Budget for learning (books, seminars, courses) and equipment (laptop, indoor plants). [pearmill.com](https://pearmill.com/careers)
    - Unlimited mental or physical health leave.
- **Autonomy & Impact**: Employees are given extreme autonomy and are expected to act as "outliers" with outsized impact, similar to early hires at tech giants like Stripe or Airbnb. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Engineering & Tech Focus**: While an agency, they hire engineers and data scientists to build their internal tech stack, appealing to those who want to work on ad-tech and data engineering challenges. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Sources
1. [pearmill.com Careers](https://pearmill.com/careers)
2. [linkedin.com Company Profile](https://www.linkedin.com/company/pearmill)
3. [builtin.com Company Overview](https://builtin.com/company/pearmill)
4. [theorg.com Org Chart](https://theorg.com/org/pearmill)
5. [pearmill.com Blog: Agency Culture](https://pearmill.com/blog/agency-culture)

## Other roles at Pearmill

- [Client Success- Paid Ads](https://feeny.ai/job/client-success-paid-ads-pearmill-canada-rmd4yzz8gwxp) — Canada
- [Performance Creative Strategist](https://feeny.ai/job/performance-creative-strategist-pearmill-united-states-z8mrkjh5kwt4) — United States
- [Growth Manager](https://feeny.ai/job/growth-manager-pearmill-canada-8qs0znabwbvp) — Canada
- [Junior Growth Manager](https://feeny.ai/job/junior-growth-manager-pearmill-remote-eh7w5eb9vd9a)
- [Senior Paid Search Manager](https://feeny.ai/job/senior-paid-search-manager-pearmill-remote-cq7vp5qp1ndk)
- [Paid Search Manager](https://feeny.ai/job/paid-search-manager-pearmill-remote-bmr5fn6rbdr2)
- [Analytics Lead](https://feeny.ai/job/analytics-lead-pearmill-united-states-3q8q99w2a6gt) — United States
- [Senior Paid Social Manager](https://feeny.ai/job/senior-paid-social-manager-pearmill-canada-74j4w8jy1xvt) — Canada
- [Client Strategy Lead](https://feeny.ai/job/client-strategy-lead-pearmill-remote-6h6b8p0qq2sr)
- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-truemed-los-angeles-ca-or-austin-zy9gbja0nsbr) — Los Angeles CA OR Austin, TX