---
title: 'Lifecycle Marketing Manager at Pelago'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-pelago-new-york-xe8pv78rgjw5'
type: 'job'
last_seen: '2026-09-15'
---

# Lifecycle Marketing Manager at Pelago

- **Company:** Pelago
- **Location:** New York, NY
- **Compensation:** $125k–$135k
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/pelago/jobs/5225625007

## Job description

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

## About the job

We're seeking a Lifecycle Manager to join the Growth Marketing team, the team that looks after member renewal and engagement at Pelago.

In this role you’ll run the day-to-day cadence that drives retention at renewal, build the reporting that lets internal partners spot risk early, and support the broader lifecycle motion. You'll take direct ownership of a metric that already works, with real latitude to shape how you run it, and a clear growth path into a broader lifecycle and engagement strategy as the team's scope, and Pelago's business, evolves.

You will work closely with Product and Client Marketing to understand how our billing cycle connects to the member experience today, and you'll be well-positioned to help shape how lifecycle messaging adapts if that model changes.

In this role you will…

- Run the renewal messaging cadence — timing, sequencing, and content — that drives renewal rate and revenue today, taking direct ownership of a metric that's already performing well.
- Support the broader consumer lifecycle — activation, engagement, retention.
- Build clear, proactive reporting on lifecycle and renewal health so internal partners can act on risk signals early, before they become retention problems.
- Set a measurement standard for lifecycle performance, defining what to track and ensuring the data behind it is trustworthy.
- Partner on early-stage member engagement initiatives — campaign design, activation sequencing.
- Work closely with Product and Client Marketing to understand our billing cycle, how it's communicated to clients, and how lifecycle communications show up across the member experience.
- Learn the broader lifecycle motion — segmentation, cadence design, activation logic — directly from Growth's lifecycle strategy lead, building toward broader lifecycle and engagement ownership.

We’re looking for

- 6+ years of experience in lifecycle, retention, or CRM marketing — healthcare, subscription, or other renewal-dependent business models preferred.
- Experience working in B2C or B2C2B environments.
- A track record of revenue-driving metric ownership.
- Experience designing segmented, cadence-based communication programs.
- Strong data instincts, with the ability to build reporting that cross-functional partners actually use and act on.
- Experience with Iterable, Braze, or other consumer engagement platforms.

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range $125,000—$135,000 USD

## About Pelago

## Company Overview
- **One-liner**: Pelago is a virtual clinic providing evidence-based, personalized substance use care for alcohol, tobacco, opioid, cannabis, and stimulant use through digital tools, live counseling, and medication-assisted treatment.
- **Entity Type**: Private (funded startup, $167M total funding in 8 rounds)
- **Headquarters**: New York, New York, USA (245 5th Ave, 18th Floor, NY 10016) with a secondary office in London, UK
- **Founded**: 2017
- **Founders**: Yusuf Sherwani, MD (CEO & Co-founder); co-founded by three physicians (names of the other two not publicly named)

## Core Business
- **Primary industry**: Digital healthcare / substance use disorder treatment (telemedicine)
- **Target customers**: B2B – employers (employer-sponsored benefits) and health plans
- **Mission/purpose**: “A world where everyone has access to substance use support – no matter what.” Breaking down barriers to care through a stigma-free, virtual-first model.

## Products & Services
- **Pelago Platform**: A digital-first substance use care program combining:
  - **Digital tools**: Cognitive Behavioral Therapy (CBT), habit tracking, educational content, round-the-clock virtual support
  - **Live clinical support**: Unlimited access to physicians, nurses, coaches, and counselors (same-day access nationwide)
  - **Medication-Assisted Treatment (MAT)**: Via PelagoRX – confidential prescriptions with pharmacy integration
  - **Remote monitoring**: At-home breathalyzers, urinary test kits for program outcomes and motivation
  - **Centers of Excellence**: Access to high-quality, clinically vetted inpatient facilities (e.g., RCA, Banyan) with care coordination
  - **Complex condition management**: Support for co-occurring mental illness and chronic conditions (e.g., diabetes, heart disease)
- **Programs for specific substances**: Alcohol, tobacco/nicotine, opioids, cannabis, and stimulants

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding of $167.0M (8 rounds); estimated annual revenue of $10.0M (per LinkedIn, may be approximated)
- **Notable Investors/Partners**: Not explicitly named in search results, but trust from “hundreds of organizations” including employers and health plans
- **Growth Signals**:
  - 120 employees (+9.5% YoY, +15 people)
  - Published 15 peer-reviewed studies showing impact on engagement, clinical improvement, and medical savings
  - Reports $6.7k per participant medical cost savings in the first year; $11,829 annual savings per member (Aon analysis)
  - Clinical outcomes: 62% reduction in alcohol use within 30 days; 67% opioid-free for 3+ months; 44% tobacco-free at 12 months

## Competitive Advantages
- **Evidence-based differentiation**: Only substance use care solution with published, peer-reviewed evidence for both clinical impact and medical cost savings
- **Stigma-free, digital-first approach**: Low barrier to entry, private, confidential care that meets people where they are
- **Physician-led multidisciplinary team**: Founded and led by addiction specialists (MDs, PhDs) with deep clinical expertise
- **Comprehensive spectrum of care**: From digital tools to MAT to inpatient coordination, covering early intervention through complex management

## Strategic Focus
- Expand partnerships with employers and health plans across the US
- Deepen clinical research and outcomes measurement to showcase ROI
- Scale access to specialty substance use care nationally, with same-day availability
- Continue integrating technology (e.g., AI) to enhance personalization and monitoring (evidenced by AI Agent Engineer and Director, Clinical AI roles)

## Why Work Here
- **Culture**: Emphasizes teamwork, flexibility, and impact – “Change lives, shape your future”
- **Work arrangements**: Flexible hours and remote days; not fully remote but open to hybrid (NYC and London offices)
- **Benefits**: Competitive medical, dental, and vision insurance; generous paid time off; self-development budget for learning and growth
- **Engineering focus**: Active hiring for Product Engineer, Engineering Manager, AI Agent Engineer – building tech-enabled care at scale
- **Location**: Offices in New York (18th floor with city views) and London (Princelet Street, E1)

## Sources
1. [Pelago Health - Official Site](https://www.pelagohealth.com/)
2. [Pelago Careers Page (Greenhouse)](https://job-boards.greenhouse.io/pelago)
3. [Pelago About / Mission Page](https://www.pelagohealth.com/company/our-mission/)
4. [Pelago LinkedIn Profile](https://www.linkedin.com/company/pelago-health)

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