---
title: 'Lifecycle Marketing Manager at Runway'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-runway-remote-xm9r5g2akcqa'
type: 'job'
last_seen: '2026-09-08'
---

# Lifecycle Marketing Manager at Runway

- **Company:** Runway
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/runway-ml/40589c8a-b1dd-4ecb-b2d4-45dddeabc03f

## Job description

We are building AI to simulate the world through merging art and science.

We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.

World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

## ABOUT THE ROLE

*Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users across email and other lifecycle channels. This person will be responsible for building, executing, and optimizing campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re-engagement. This person understands how lifecycle marketing supports both user experience and business outcomes, and you can turn product updates, audience insights, and performance data into clear, effective campaigns.

This is a hands-on role for someone who is both strategic and executional. You should be comfortable writing briefs, building segments, coordinating campaign execution, analyzing performance, and identifying opportunities to improve the user journey. You will work closely with growth, product marketing, product, and creative teams to make sure the right users receive the right messages at the right moments.

## WHAT YOU’LL DO

- Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email
- Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization
- Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns
- Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement
- Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
- Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
- Partner with creative and content teams to brief assets needed for lifecycle campaigns
- Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
- Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments

## WHAT WE’RE LOOKING FOR

- 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role
- Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
- Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
- Hands-on experience with email, CRM, lifecycle, or marketing automation tools
- Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
- Ability to analyze campaign performance and translate data into clear recommendations
- Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

## WORKING AT RUNWAY

Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you.

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about Runway

- Universal World Simulator https://runwayml.com/world-simulator.html
- GWM-1 https://runwayml.com/research/introducing-runway-gwm-1
- Gen-4.5 https://runwayml.com/research/introducing-runway-gen-4.5
- General World Models https://runwayml.com/research/introducing-general-world-models
- Robotics SDK https://runwayml.com/research/introducing-runway-gwm-1#robotics-section
- Conversational Real-time Agents https://runwayml.com/research/introducing-runway-gwm-1#avatars-section
- Runway Studios https://runwayml.com/studios

We're excited to be recognized as a best place to work:

Crain's https://www.crainsnewyork.com/awards/best-places-work-2023 | InHerSight https://www.inhersight.com/companies/best/city/new-york-city-ny | BuiltIn NYC https://builtin.com/awards/new-york-city/2024/best-places-to-work | INC https://www.inc.com/best-workplaces/2024

## About Runway

## Company Overview
- **One-liner**: Runway builds artificial intelligence to simulate the world, focusing on general world models for video generation, robotics, and interactive experiences.
- **Entity Type**: Private (Corporate Minority funding stage; total raised $859.5M)
- **Headquarters**: New York, New York, United States (79 Walker Street, Floor 5)
- **Founded**: 2018
- **Founders**: Not publicly listed on provided sources (widely reported as Cristóbal Valenzuela, Anastasis Germanidis, and Alejandro Matamala)

## Core Business
- **Primary industry/industries**: Artificial Intelligence, Video Generation, World Simulation, Robotics
- **Target customers**: B2B – media & entertainment, film production, architecture, robotics research; also creative professionals and enterprises
- **Mission or purpose statement**: "Building AI to simulate the world through merging art and science." – Runway believes world models are the path to general-purpose simulation, enabling progress in robotics, disease research, and scientific discovery.

## Products & Services
- **[Gen-4.5](https://runwayml.com/)**: World's top-rated video generation model – cinematic, highly realistic outputs with precise creative control (SaaS / API).
- **[GWM-1](https://runwayml.com/)**: State-of-the-art General World Model for real-time simulation. Three variants:
  - **GWM Worlds**: Interactive, explorable environments.
  - **GWM Avatars**: Real-time conversational video agents (API) – customizable appearance, voice, personality, knowledge, and actions.
  - **GWM Robotics**: Learned world models for robotic manipulation and physical interaction simulation.
- **Runway Studios**: Production arm exploring AI integration in film (announced partnership with Lionsgate).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding raised – $859.5M (as of latest Corporate Minority round)
- **Notable Investors/Partners**: NVIDIA (strategic partnership on Vera Rubin architecture), Lionsgate (film production partnership), General Atlantic, Felicis, Fidelity Investments, and 36+ others.
- **Growth Signals**:
  - Partnership with NVIDIA to accelerate video and world models.
  - Partnership with Lionsgate to explore AI in film production.
  - Gen-4.5 recognized as top-rated video model.
  - Launch of GWM-1 (three variants) expanding into robotics and conversational AI.
  - Used by leading organizations across industries (e.g., architecture firm KPF).

## Competitive Advantages
- **General World Models (GWM-1)**: Unlike pure language models, Runway builds models that understand, perceive, generate, and act in the world – a clear moat for simulation and robotics.
- **Real-time interactivity**: GWM Worlds and Avatars enable real-time, controllable simulation and conversation, differentiating from static video generation.
- **Full-stack AI platform**: From video generation (Gen-4.5) to world simulation (GWM-1) to production studios, Runway covers the entire creative-to-simulation pipeline.
- **Strong research culture**: Long-term research effort to build AI systems that understand visual world dynamics.

## Strategic Focus
- Continue advancing General World Models for universal simulation.
- Expand partnerships in entertainment (Lionsgate), robotics (NVIDIA), and architecture (KPF).
- Grow the platform’s adoption across industries requiring simulation, creative content, and autonomous agents.
- Scale the team globally (offices in New York, San Francisco, Seattle, London, Tel Aviv, Tokyo) with remote flexibility.

## Why Work Here
- **Culture**: "Creative, open minded, caring and ambitious people determined to change the world." Merges art and science – ideal for researchers, engineers, artists, and designers.
- **Remote/Hybrid**: Global remote team; offices in 6 cities. Employees outside 10-mile commuting distance can expense co-working, internet, phone, and lunches (up to $250/month); within commuting distance get $50/month phone reimbursement.
- **Benefits**:
  - 100% medical, dental, vision coverage for US employees and dependents (plus mental health and One Medical membership).
  - Unlimited PTO (recommended min 15 days) + paid sabbatical at 3, 5, and 7 years.
  - 16 weeks fully paid parental leave (all parents) with gradual return-to-work plan.
  - 3% 401k match (US employees).
  - $600 annual wellness stipend; $600 annual learning stipend; $500 tech setup stipend.
  - Annual travel budget for in-person collaboration, conferences, and company events.
  - Quarterly community donation program.
- **Recognition**: Best Places to Work NYC (2022–2024), Inc. Best Workplaces (2023), Built In Inclusive Workplace (2022, 2023), Crain’s Best Companies Group.

## Sources
1. [runwayml.com](https://runwayml.com/)
2. [Runway Careers](https://runwayml.com/careers)
3. [Runway About](https://runwayml.com/about)
4. [CB Insights – Runway Profile](https://www.cbinsights.com/company/runwayml)
5. [Greenhouse Job Board](http://job-boards.greenhouse.io/runwayml)

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