---
title: 'Lifecycle Marketing Manager at Sleeper'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-sleeper-san-francisco-rq70zcgb6zpj'
type: 'job'
last_seen: '2026-09-09'
---

# Lifecycle Marketing Manager at Sleeper

- **Company:** Sleeper
- **Location:** San Francisco, CA / New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/sleeper/73d9b217-47fb-4f1b-9492-50990f3213c8

## Job description

## About the role

Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. We've built a product people love — and now we're building the lifecycle program to match it.

This is a rare zero-to-one role, embedded directly with our product team. Every automated journey — onboarding, activation, retention, win-back — is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.

You'll sit with product because lifecycle is product here: the moments that matter happen in the app, and your work shapes how users discover, adopt, and stick with what we build.

## What you'll do

- Build out and optimize our lifecycle program in Braze — canvases for onboarding, activation, retention, and reactivation across push, email, and in-app.
- Strengthen email as a channel. Own email deliverability end to end: domain warm-up, list hygiene, and engagement-based sending.
- Own segmentation and targeting. Define audiences from behavioral data, and partner with data and engineering to get the events and attributes you need instrumented.
- Run real experiments. Holdouts, incrementality, and A/B tests — measure lift, not vanity metrics.
- Drive lifecycle for tentpole moments — season kickoffs, competitions, and product launches — partnering closely with PMs, design, and marketing.
- Set the operating standards: naming conventions, QA, frequency capping, and how we decide what's worth sending.

## What we're looking for

- 3-5 years in lifecycle, CRM, or growth marketing, with meaningful ownership of a consumer program.
- Deep hands-on Braze experience (or comparable: Iterable, Airship, Customer.io http://Customer.io) — you've built multi-step, branching journeys yourself, not just briefed them.
- Strong grasp of email deliverability — sender reputation, authentication, and engagement-based sending. Bonus if you've personally run a domain warm-up or deliverability recovery.
- Analytically rigorous. Comfortable in the data, designing holdouts, and telling incremental lift from correlation.
- A builder's bias. You're energized by a blank slate and can go from strategy to shipped without waiting for a team.
- Clear writer. You can write a push notification that gets tapped and an email that gets opened.
- Collaborative with product and engineering — you can scope an instrumentation ask and see it through.

Bonus points

- Experience with in-app messaging and push, not just email
- Experience in — or genuine passion/ curiosity for — sports, fantasy, DFS, gaming, or another real-money/regulated consumer product
- Familiarity with responsible-gaming or compliance-aware messaging
- SQL, and comfort working directly with a data warehouse
- You're a sports fan who actually uses products like ours

## Why this role

You won't be optimizing someone else's program — you'll be defining ours. High autonomy, a direct line to the product team, and measurable impact on activation, retention, and revenue.

## About Sleeper

## Company Overview
- **One-liner**: Sleeper is a mobile-first social fantasy sports platform that connects friends through games like fantasy football, basketball, daily fantasy sports, and pick’em contests.
- **Entity Type**: Private (Series A, total funding $67.3M)
- **Headquarters**: Las Vegas, Nevada, USA (with additional offices in San Francisco, CA)
- **Founded**: 2014
- **Founders**: Henry Leung and Ken Wang

## Core Business
- **Primary industries**: Spectator Sports / Fantasy Sports / Mobile Gaming
- **Target customers**: B2C – sports fans, casual to hardcore fantasy players (primarily in the US, expanding globally)
- **Mission statement**: "Connect people over sports. We're building a digital playground for sports fans and their friends to hang out together."

## Products & Services
- **Fantasy Football**: Traditional redraft, keeper, dynasty, and Chopped Leagues (weekly eliminations). Mobile and web-based SaaS.
- **Fantasy Basketball**: Full season and daily fantasy basketball leagues with live scoring.
- **Fantasy Esports**: Leagues for esports titles.
- **Daily Fantasy Sports (DFS)**: Pick’em contests, survivor pools, bracket challenges.
- **Fantasy Soccer (EPL, La Liga, etc.)**: Season-long and daily formats.
- **Sleeper PICKS**: A simplified pick’em game where users pick winners each week (max payout 1000x).
- **Bracket Mania**: March Madness bracket challenge.
- **AI Content Creator (Contract)**: Product/service for content generation (noted in job postings).

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric – Total Funding**: $67.3M across 6 rounds (Angel, Seed rounds, Series A led by General Catalyst, Venture round)
- **Key Metric – Annual Revenue**: ~$2.5M (LinkedIn estimate)
- **Notable Investors/Partners**: General Catalyst (Series A lead), Birchmere Ventures (Seed lead), and several angel investors.
- **Growth Signals**:
  - Headcount grew ~40% YoY to 171 employees.
  - Monthly website traffic 1.8M visits, +7.1% monthly, +1.2% yearly.
  - Named #1 overall Sports App on iOS (2024).
  - Expanded into more sports (UFC, F1, Tennis, Golf) via curated content roles.
  - Partnership with influencer Donald “Deestroying” De La Haye.
  - Brand refresh and new logo announced in 2024.

## Competitive Advantages
- **Social-first design**: Sleeper emphasizes group chats, live reactions, and easy friend invites – differentiating from more transactional fantasy platforms like ESPN or Yahoo.
- **Innovative game modes**: Chopped Leagues, Survivor, Pick’em, and Bracket Mania keep engagement high year-round.
- **Mobile-native UX**: Built from the ground up for smartphones, with a modern UI and fast performance.
- **Strong community**: 19.6K LinkedIn followers, high social media engagement, and a loyal user base (bounce rate only 0.3%, 8.6 pages per visit).
- **Multi-sport coverage**: Unlike many fantasy apps that focus only on football or basketball, Sleeper supports NFL, NBA, EPL, La Liga, esports, and more.

## Strategic Focus
- **Content & creator partnerships**: Hiring AI content creators and sports content curators to build original media (e.g., “Kickin' It With Dee” show).
- **International growth**: Expanding into markets like Canada, UK, Spain, Portugal, and Indonesia.
- **Risk & trading (DFS)**: Opening Data Scientist and Software Engineer roles specifically targeting daily fantasy sports risk management and trading.
- **Product design innovation**: Active hiring for Sr. Product Designer and User Research Intern – indicates focus on user experience research and iteration.

## Why Work Here
- **Hybrid/Remote flexibility**: Most roles are listed as Hybrid (in-office for Las Vegas or San Francisco) with some fully remote options. Two physical office locations: Las Vegas HQ and San Francisco.
- **Culture highlights**: Mission-driven (“connect people over sports”), fast-growing startup environment, strong emphasis on engineering quality and product design.
- **Notable perks (from Built In)**: Not explicitly detailed in the search results, but typical startup perks include equity, health benefits, and free snacks/events; the company’s career page emphasizes making an impact.
- **Engineering culture**: 18 technical employees (7% of workforce), tech stack includes TypeScript, Buildkite, Retool. Hiring for Senior Frontend (Mobile), Senior Backend, and Staff Backend roles.
- **Recruiting warning**: Sleeper actively warns about scams – they never ask for money and always conduct interviews via Google Meet.

## Sources
1. [Sleeper Company Page](https://sleeper.com/company)
2. [Sleeper Jobs (Ashby)](https://jobs.ashbyhq.com/sleeper)
3. [Built In – Sleeper Careers](https://builtin.com/company/sleeper)
4. [LinkedIn – Sleeper](https://gt.linkedin.com/company/sleeperhq)
5. [Sleeper Homepage](https://sleeper.com/)

## Other roles at Sleeper

- [Senior React Native Engineer (Fantasy Sports)](https://feeny.ai/job/senior-react-native-engineer-fantasy-sports-sleeper-san-francisco-rmq4s611hamw) — San Francisco, CA
- [Senior Web Engineer (Fantasy Sports)](https://feeny.ai/job/senior-web-engineer-fantasy-sports-sleeper-san-francisco-5jf45ebhzymc) — San Francisco, CA
- [User Research Associate (UX)](https://feeny.ai/job/user-research-associate-ux-sleeper-san-francisco-84emjf2az233) — San Francisco, CA
- [UI Graphic Designer](https://feeny.ai/job/ui-graphic-designer-sleeper-seattle-ymh4pqbq7rj7) — Seattle, WA
- [Computer Systems Analyst](https://feeny.ai/job/computer-systems-analyst-sleeper-seattle-k7jpf5k27gr2) — Seattle, WA
- [Product Design Intern](https://feeny.ai/job/product-design-intern-sleeper-seattle-tq7ksvbspt2p) — Seattle, WA
- [User Research Intern](https://feeny.ai/job/user-research-intern-sleeper-san-francisco-czgpa23mf1wx) — San Francisco, CA
- [AI Content Creator (Contract)](https://feeny.ai/job/ai-content-creator-contract-sleeper-united-states-8g8ht47w5ac9) — United States
- [Software Engineer, Backend](https://feeny.ai/job/software-engineer-backend-sleeper-san-francisco-2pesr1qdcx6e) — San Francisco, CA
- [Senior Software Engineer, Backend](https://feeny.ai/job/senior-software-engineer-backend-sleeper-san-francisco-gfpg3nrffht1) — San Francisco, CA