---
title: 'Lifecycle Marketing Manager at Socure'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-socure-san-francisco-0yr906awze2v'
type: 'job'
last_seen: '2026-11-12'
---

# Lifecycle Marketing Manager at Socure

- **Company:** [Socure](https://feeny.ai/companies/socure)
- **Location:** San Francisco, CA
- **Compensation:** $130k–$160k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-09
- **Last confirmed live:** 2026-11-12
- **Apply:** https://jobs.ashbyhq.com/socure/a8cf0ad6-f50f-47bc-942c-e460993436c9

## Job description

Why Socure? Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

Job Overview Socure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and you will build the signal-driven, agent-powered programs that decide who hears from us, when, and with what message. This is an individual contributor role for a builder. You will define the signals that predict buying intent, then build AI agents and automated workflows that act on them in market: researching the account, writing the personalized message, sending it through the right channel, and handing warm accounts to Sales with context attached. Our marketing stack is changing, so we care more about how you think and build than about expertise in any single platform. You will work closely with our AI-native Sales Development team, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations. Success is measured in qualified pipeline and revenue. Marketing Operations owns the platforms, data, scoring, routing, and attribution. You own the programs that run on top of them: who we talk to, what we say, and when.

Job Responsibilities

- Own lifecycle strategy end to end
- Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to Socure’s funnel definitions and revenue targets.
- Decide which programs we run, which we retire, and where AI and automation replace manual work.
- Build signal-based programs
- Define and rank the first- and third-party signals that predict buying intent, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and opportunity stage movement in Salesforce.
- Turn those signals into triggers with clear entry and exit rules, so each account gets a message that matches what it just did and Sales knows what was sent.
- Design and deploy AI agents that run lifecycle programs in market
- Build agents that act on signals externally: research the account and contact, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context attached.
- Set the guardrails for every agent, including brand voice, compliance review, human approval where the stakes call for it, and monitoring so performance improves over time.
- Prototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, then turn what works into durable programs.
- Own email as a channel
- Run all lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs, and launch announcements.
- Use AI to scale personalization by persona, industry, and account context while keeping a high bar for copy, design, and deliverability.
- Turn webinars into pipeline
- Own the webinar program on Zoom Webinars and ON24, from topic selection and speaker prep through promotion, live production, and follow-up.
- Treat every webinar as a signal source: use registration, attendance, questions, and poll answers to trigger personalized follow-up and Sales handoffs within hours of the event.
- Use AI to repurpose each webinar into recap emails, short clips, social posts, and sales assets.
- Partner with Sales and Marketing Operations
- Work with Sales Development on what a ready account looks like and the context each rep receives at handoff.
- Give Marketing Operations the lifecycle requirements for the platform migration, scoring, and routing, and let them own the build.
- Measure and experiment
- Own the results of every lifecycle program, measured by signal-to-meeting conversion, signal-to-SQL rate, sourced and influenced pipeline, and velocity, using the reporting Marketing Operations maintains.
- Run a steady testing cadence across signals, agent prompts, messaging, offers, timing, and webinar formats, and roll winners into standard programs.
- Give marketing and sales leadership a clear, recurring readout on what is working, what is not, and what you are changing.
- Protect trust and compliance
- Make sure every program, whether run by a person or an agent, meets CAN-SPAM, GDPR, and CASL requirements, and flag data or deliverability issues to Marketing Operations.
- Work with Legal and Compliance on standards for AI-generated outreach. Our buyers are fraud, risk, and compliance leaders in regulated industries, and every message reflects on Socure.
- Demonstrate Socure leadership competencies
- Operate with a strong test-and-learn mindset, bias for action, and ownership of outcomes.
- Collaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.

## What You Bring

- 3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company, with a track record of growing pipeline from mid-funnel programs.
- Hands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.
- Proof that you have built and shipped AI workflows or agents that run real marketing work. Bring examples to the interview.
- Working knowledge of at least one modern marketing automation platform (Marketo, HubSpot, [Customer.io](http://Customer.io), or similar) and Salesforce. How fast you learn a new tool matters more than deep expertise in any one.
- Experience running a webinar program that produced measurable pipeline.
- Strong writing and editing skills, with good judgment about where AI output needs a human pass.
- Comfort with data. You can build your own reports, and SQL or Python is a plus.
- Nice to have: experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

Follow Us! [YouTube](https://www.youtube.com/c/Socure) | [LinkedIn](https://www.linkedin.com/company/socure/) | https://x.com/socureme | [Facebook](https://www.facebook.com/socure/)

## About Socure

## Company Overview
- **One-liner**: Socure provides an AI-powered platform for digital identity verification, fraud prevention, and risk decisioning, used by enterprises and government agencies to verify consumers, businesses, and employees.
- **Entity Type**: Private (Series E)
- **Headquarters**: Incline Village, Nevada, USA
- **Founded**: 2012
- **Founders**: Johnny Ayers (CEO)

## Core Business
- **Primary industry/industries**: Digital Identity Verification, Fraud Prevention, Risk Decisioning, RegTech
- **Target customers**: B2B — primarily Enterprise and Government. Serves financial services (18 of top 20 banks), government agencies (13 U.S. states, 2 federal agencies), gaming/sportsbooks, healthcare, telecom, e-commerce, marketplaces, and fintechs.
- **Mission or purpose**: To verify 100% of good identities and eliminate identity fraud.

## Products & Services
- **RiskOS®**: The company’s core AI platform for identity and risk decisioning. It is a fully vertically integrated platform that allows customers to design, test, and deploy identity, risk, compliance, age assurance, and authentication workflows across the entire customer journey.
- **Predictive Risk Score Solution**: A risk scoring solution that provides real-time fraud protection and decisioning.
- **Effectiv (Acquired)**: An end-to-end identity fraud and payment risk management solution that adds transaction monitoring, credit underwriting, and Know-Your-Business (KYB) capabilities to the Socure platform.
- **FedRAMP Authorized Solution**: A version of the platform authorized for use by U.S. federal government agencies.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Serves over 3,000 customers. The company has access to an identity graph of hundreds of billions of records and over 40 billion historical known outcomes.
- **Notable Investors/Partners**: Investors are not explicitly listed on the provided sources, but the customer base includes Capital One, Citi, Chime, SoFi, Lili, Green Dot, Robinhood, Dave, Gusto, Poshmark, Uber, DraftKings, PrizePicks, and the State of California.
- **Growth Signals**: 
    - Achieved **FedRAMP Authorization** in April 2025, a significant milestone for selling to U.S. federal government agencies.
    - Acquired **Effectiv** to expand into payment risk management and credit underwriting.
    - Customer base includes 18 of the top 20 banks and 500+ fintechs.
    - Over 130 public sector organizations as customers.
    - Listed 100 open positions across the company.

## Competitive Advantages
- **Vertically Integrated Platform**: Socure claims to be the industry’s only fully vertically integrated identity and risk platform, which it says delivers unparalleled auto-approval and fraud capture rates.
- **Massive Data Graph**: Its identity graph of hundreds of billions of records and 40 billion historical outcomes provides a deep data moat that is difficult for competitors to replicate.
- **Breadth of Use Cases**: The platform supports virtually any industry and use case, from workforce verification to prediction markets, making it a versatile partner.
- **Government Authorization**: FedRAMP authorization gives it a unique and defensible position in the public sector market.

## Strategic Focus
- **Government Expansion**: With the recent FedRAMP authorization, a major focus is expanding into federal and state government programs.
- **Platform Expansion**: Integrating the Effectiv acquisition to offer a more comprehensive suite covering identity, payments, and credit risk.
- **AI Innovation**: Continuing to leverage AI on "offense" to keep pace with the fast-moving AI threat landscape (deepfakes, synthetic identity fraud).

## Why Work Here
- **Remote-First Culture**: Socure is a remote-first company with talent hubs in San Francisco, Seattle, New York, Washington DC, Miami, London, Chennai, Bangalore, and Hyderabad. Employees have flexibility and autonomy.
- **High-Impact Work**: The company tackles hard problems in digital identity and fraud, which are central to trust in the digital world. The culture emphasizes high performance and purpose.
- **Benefits**: 
    - Market-competitive base salary and performance bonuses.
    - Equity for all full-time employees.
    - Comprehensive medical, dental, and vision insurance.
    - Mental health support.
    - 401(k) with company match.
    - Flexible PTO and generous paid parental leave.
    - Professional development stipend.
    - Work-from-home stipend and Deskpass access for coworking.
    - Hackathons to fuel innovation.
- **Growth & Development**: Internal mobility and career pathing opportunities, access to the latest technology.
- **Team Size**: Approximately 386 total employees (per Built In), with 100 open positions signaling strong growth.

## Sources
1. [socure.com](https://www.socure.com/)
2. [socure.com](https://www.socure.com/company/careers)
3. [socure.com](https://www.socure.com/company)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/socure?source_page=%2Fcompany%2Fcareers)
5. [builtin.com](https://builtin.com/company/socure)

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