---
title: 'Lifecycle Marketing Manager at Teal Health'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-teal-health-san-francisco-4fe065kchta5'
type: 'job'
last_seen: '2026-09-11'
---

# Lifecycle Marketing Manager at Teal Health

- **Company:** Teal Health
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/teal-health/0579b05c-a507-48d9-859f-0cc3d593eb9e

## Job description

Location: Hybrid (San Francisco) Employment Type: Full-time Department: Marketing Reports to: Product Marketing

About Teal Health: At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening. We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.

Our Values: We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.

## Why We Are Hiring For This Role

We’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care. This role will own lifecycle strategy and execution across the full patient funnel, from lead conversion and appointment attendance to kit return, abnormal follow-up adherence, and repeat screening engagement. You’ll build a highly personalized, data-driven patient engagement engine that improves conversion and adherence at every stage of the journey. This is a highly cross-functional role for someone who is equal parts strategist, operator, and optimizer. You’ll partner closely with marketing, product, medical operations, customer support, commercial and data teams to continually improve the patient experience and remove friction from every touchpoint.

## How We Work

We believe that:

- Working together should be challenging, fun, and supportive.
- Decisions are made better by including diverse perspectives and respectfully challenging one another.
- We should be insanely proud of the work we put into the world.
- Great companies are built by investing in exceptional people and teams.
- Hard work matters, but so does making space to recharge and celebrate wins.
- We view AI as a powerful co-pilot, not the driver. We encourage candidates to leverage AI tools to optimize their workflows and scale their impact, provided it enhances—rather than replaces—the critical thinking and original effort required for the role.

## What You'll Do

- Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.
- Build, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.
- Develop highly personalized, segmented lifecycle programs across the full Teal channel stack and patient journey— email, SMS, portal chat, portal reminders, direct mail, voice AI and ringless voicemail. Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools to create a scalable, intelligent, and personalized patient engagement engine.
- Continually refine audience segmentation, behavioral triggers, and patient journeys to reduce friction and improve funnel movement.
- Create and execute structured testing programs across messaging, timing, channels, incentives, and patient experiences to improve conversion and adherence outcomes.
- Own lifecycle analytics, reporting, and funnel performance measurement, identifying drop-off points and translating patient behavior insights into actionable recommendations.
- Partner closely with product, growth, engineering, medical operations, revenue strategy, and customer support teams to optimize onboarding, patient flows, and the end-to-end experience.
- Manage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices across all patient touchpoints, including proper consent and opt-out handling across SMS, voice, and automated channels.
- Stay current on lifecycle marketing best practices, consumer behavior trends, personalization strategies, and healthcare engagement innovations.

## What We're Looking For

Required

- 5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impactProven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems
- Strong experimentation discipline — designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it.
- Strong working command of HIPAA and TCPA for patient communications a plus — PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each.
- Experience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.
- Strong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance.
- Strong ownership mentality with the ability to move quickly in a fast-paced startup environment.
- Exceptional communication, organization, and prioritization skills.

## Preferred

- Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
- Experience with emerging patient-engagement channels — voice AI, ringless voicemail, and patient in-portal messaging.
- Fluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.
- Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.
- Experience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.
- Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.
- Experience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.

What Success Looks Like in the First 12 Months

- Teal has a fully operational, highly personalized lifecycle engine that measurably improves the metrics at the center of both patient outcomes and the business: appointment/visit completion, kit return and adherence, abnormal-result follow-up, and repeat screening.
- The lifecycle engine is the primary driver of patient commitment and follow-through — sustaining and improving completion and adherence through behavioral design and well-timed, personalized engagement.
- Appointment attendance, kit return rates, follow-up adherence, and repeat screening participation consistently improve through optimized journeys — protecting genuine completion, not just booked volume.
- Lifecycle success metrics are defined and owned jointly with Revenue Strategy & Operations, with attribution built and validated over time.
- Lifecycle programs are deeply segmented, continuously tested, and increasingly personalized based on patient behaviors and motivations.
- Funnel drop-off points are clearly identified, measured, and reduced
- Patient communications become smarter, more timely, and more effective, increasing overall conversion and lifetime engagement.
- Lifecycle performance reporting provides clear visibility into funnel health, adherence, and conversion opportunities.
- Teal establishes a best-in-class patient engagement experience that drives both better health outcomes and business performance.

Location: This is a hybrid role based in the San Francisco Bay Area.

Benefits: Benefits may include:

- Equity compensation
- Health insurance
- FSA /DCFSA options
- 401(k)
- Parental leave
- Flexible PTO
- Professional development support

Teal Health is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.

## About Teal Health

## Company Overview
- **One-liner**: Teal Health provides the first FDA-authorized at-home self-collection device for cervical cancer screening, paired with a virtual telehealth platform.
- **Entity Type**: Private (Series stage not specified, but has undergone Incubator/Accelerator funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Kara Egan (CEO & Co-Founder) and Dr. Avnesh Thakor (Co-Founder)

## Core Business
- **Primary industry/industries**: Women's Health, Healthcare Technology, Medical Devices, Telehealth
- **Target customers**: B2C (women and people with a cervix aged 25-65 who need routine cervical cancer screening); B2B (insurance partners including Cigna, Aetna, Anthem Blue Cross, Blue Cross Blue Shield, United Healthcare)
- **Mission or purpose statement**: "To get all women and people with a cervix screened for cervical cancer."

## Products & Services
- **[Teal Wand](https://www.getteal.com/)**: An FDA-authorized, ergonomically designed at-home self-collection device for cervical cancer screening. The user collects a vaginal sample at home and mails it to a lab for Primary HPV testing (using the same Roche cobas® HPV test used in clinics). The process includes a required virtual visit with a Teal provider to obtain a prescription, and results are viewed in a secure online portal. Clinical trial data shows it detects cervical precancer 96% of the time, matching clinician-collected samples, and 94% of women preferred it to in-person screening with a speculum.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding raised of **$21.5M** (CB Insights reports $20.48M, another source $21.5M) across multiple rounds including an Incubator/Accelerator round. Annual revenue estimated at **$2.3M** (from LinkedIn-derived data).
- **Notable Investors/Partners**: Investors include **Emerson Collective**, **Serena Ventures**, **Metrodora Ventures**, **Amplifyher Ventures**, and **MedTech Innovator** (among 13+ total investors). Insurance partners include **Cigna, Aetna, Anthem Blue Cross, Blue Cross Blue Shield, and United Healthcare**.
- **Growth Signals**: Headcount grew **65% year-over-year** to 24 employees (as of mid-2025). LinkedIn followers grew **66.2% year-over-year**. The company has **4 patents** filed. Active job postings increased **400% month-over-month** (5 open positions).

## Competitive Advantages
- **First-to-market with FDA authorization**: The Teal Wand is the first FDA-authorized self-collection device for at-home cervical cancer screening, creating a significant regulatory moat.
- **Clinical accuracy parity**: The device detects precancer 96% of the time, matching clinician-collected samples, which builds trust with both users and medical providers.
- **Strong user preference**: 94% of women in clinical trials preferred the at-home experience over the traditional speculum exam, addressing a major barrier to screening compliance.
- **Integrated telehealth platform**: The prescription requirement and virtual provider support create a closed-loop system that ensures medical oversight and follow-up care coordination.
- **Insurance reimbursement model**: Working with major national insurers (Cigna, Aetna, United Healthcare, etc.) positions the product as accessible and covered, not just a cash-pay luxury.

## Strategic Focus
- **Expanding insurance coverage**: Teal Health is actively working to broaden its network of insurance providers (currently cannot service Medicaid/Medi-Cal patients).
- **Scaling the platform**: With rapid headcount growth and a surge in job postings, the company is investing in operations, clinical staff, product, and engineering to meet demand.
- **Building the care continuum**: The company aims to manage the full patient journey—from screening to abnormal result follow-up and referral coordination—keeping users within the Teal ecosystem.
- **Long-term vision**: Advancing women's wellbeing broadly, with the mission of getting every eligible person screened, and a stated goal to serve patients of all ethnicities, genders, and backgrounds.

## Why Work Here
- **Mission-driven impact**: Employees directly contribute to solving a critical public health issue—cervical cancer is nearly 100% preventable with screening, yet millions skip the uncomfortable in-clinic exam.
- **High-growth environment**: 65% headcount growth YoY, active hiring across multiple functions (engineering, product, clinical, operations, marketing), and a relatively small team (~24 people) offers significant ownership and visibility.
- **Cross-functional culture**: The team includes clinical experts (OB-GYNs, nurse practitioners), engineers, product designers, researchers, and operations staff, providing a rich interdisciplinary work environment.
- **Location & flexibility**: Based in San Francisco (Presidio area). The company's remote/hybrid policy is not explicitly stated, but the tech-forward, modern approach suggests flexibility.
- **Notable leadership**: CEO Kara Egan brings 20 years of experience in finance, health, and technology; Co-Founder Dr. Avnesh Thakor is an Associate Professor at Stanford University.
- **Equity & inclusivity focus**: The company explicitly values serving diverse populations and has a stated commitment to "Equity, Inclusivity, and Access" in its company values.

## Sources
1. [getteal.com](https://www.getteal.com/)
2. [getteal.com/about-us](https://www.getteal.com/about-us)
3. [jobs.ashbyhq.com/teal-health](https://jobs.ashbyhq.com/teal-health)
4. [cbinsights.com](https://www.cbinsights.com/company/teal-health-2)
5. [linkedin.com/company/teal-healthco](https://www.linkedin.com/company/teal-healthco)

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