---
title: 'Lifecycle Marketing Manager at The Weather Company'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-the-weather-company-new-york-2k0y1rz47h8n'
type: 'job'
last_seen: '2026-09-10'
---

# Lifecycle Marketing Manager at The Weather Company

- **Company:** The Weather Company
- **Location:** New York, NY
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/theweathercompany/jobs/5197871007

## Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work:

Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

As a Lifecycle Marketing Manager at The Weather Company, you will own the moments that matter most to our users, from the first time they open the app to the habits that keep them coming back. Weather shapes daily decisions, and your work makes sure users get the information that matters most, right when they need it. You'll join a team that works closely with Product Marketing, Product, Design, and Data, sitting at the center of the user journey to help people understand what to do, why it matters, and how to get more value out of our products over time. You'll own both the strategy and the execution: understanding what users need at each stage, then building the campaign, the trigger logic, and the send yourself. This is a hands-on role for someone who wants equal parts strategic ownership and technical depth, building a lifecycle program that helps millions of people plan their lives around the weather.

The impact you'll make:

- Understand what users need at each stage of their journey, from a first-time visitor to a habitual daily user, and build the strategy that meets them there.
- Own lifecycle strategy and execution for a defined audience, channel, or stage of the user journey, including onboarding, activation, engagement, retention, or winback.
- Build, test, and launch multi-channel campaigns and journeys across email, push (web and mobile), and in-app messaging, using segmentation, triggers, and personalization so users get the weather information that matters to them, right when they need it.
- Own the full production process end to end: build and maintain email and push templates, set up campaigns in the CRM platform, QA every send, and hit deploy yourself.
- Partner with Product Marketing to make sure every feature launch comes with a plan for helping users actually understand and adopt it, not just hear about it once.
- Help define the lifecycle calendar, campaign intake, and QA processes that let the program scale as volume grows, including how Lifecycle collaborates with Product Marketing and Product day to day.
- Spot where users get stuck, drop off, or lapse, and build re-engagement or rescue flows that meet them with real value instead of a generic nudge.
- Run a disciplined test-and-learn practice: design A/B tests, define success metrics, and use both results and user behavior, not just the metrics, to guide how journeys evolve.
- Write and brief lifecycle messaging and creative that speaks to users in plain, motivating language to keep every touchpoint clear, on-brand, and genuinely useful.
- Watch program health from the user's side, including message frequency, timing, and relevance, so users feel helped and informed rather than spammed.
- Collaborate cross-functionally with Product, Data, Design, and Product Marketing to build journeys grounded in real user behavior and feedback.
- Maintain QA standards, naming conventions, and documentation so every send reaches the right user with the right message.
- Use AI tools to speed up campaign build and setup, copy iteration, QA, and reporting

What you've accomplished:

- 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment, ideally at a consumer subscription business with both web and mobile app properties.
- Hands-on experience building campaigns and journeys in a modern marketing engagement platform, including segmentation, triggers, and automation.
- A track record of owning a channel or lifecycle stage end to end, including building the automations behind it: strategy, build, launch, and measurement.
- Experience building and maintaining email and push templates, and managing the full production process rather than briefing it out to someone else.
- Experience pulling and using your own reporting: defining success metrics and making decisions from data without waiting on an analyst for every question.
- Experience running A/B tests and translating results into clear next steps.
- A track record of writing lifecycle copy yourself and giving sharp, specific feedback to designers and copywriters.
- Real fluency with how user data moves across systems for segmentation, execution, and reporting, with enough depth to spot when something's broken and know where to troubleshoot.
- Hands-on use of AI tools in your day-to-day work with results you can point to.

Base Salary: $110,000 - $135,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

TWCo Benefits/Perks:

- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment

## About The Weather Company

## Company Overview
- **One-liner**: The Weather Company is a global leader in weather data, forecasting, and insights, providing scalable solutions for consumers, businesses, and governments through its portfolio of trusted brands and a robust API platform.
- **Entity Type**: Private (Subsidiary of IBM)
- **Headquarters**: Brookhaven, Georgia, United States (also major hubs in Andover, MA; Atlanta, GA; and New York, NY)
- **Founded**: 1982 (as The Weather Channel)
- **Founders**: John Coleman (co-founder of The Weather Channel)

## Core Business
- **Primary industry/industries**: Weather Data & Forecasting, Technology, Media, Advertising, Aviation
- **Target customers**: B2B (Aviation, Media, Advertising, Government/Defense) and B2C (Consumers via The Weather Channel, Weather Underground, Storm Radar)
- **Mission or purpose statement**: To instill confidence, drive decisions, and propel the world by putting science and technology to work. The company aims to "drive better, faster decisions for the millions of consumers, clients, and partners who rely on us every day."

## Products & Services
- **[The Weather Channel App & Website]**: The flagship consumer brand and the most downloaded weather app, available on iOS and Android across 178 countries and 83 languages. Provides hyper-local forecasts, severe weather alerts, and lifestyle content.
- **[Weather Underground]**: A community-driven weather platform that provides hyper-local data and forecasts from a network of personal weather stations.
- **[Storm Radar]**: A dedicated severe weather tracking app providing real-time, interactive radar and storm path predictions.
- **[Weather Data API]**: A robust, enterprise-grade API platform that allows businesses to integrate weather data into their applications, business processes, or custom models. Guarantees 99.9% uptime SLA.
- **[Aviation Weather Solutions (Pilotbrief)]**: Provides preflight and in-flight weather briefings, safety tools, and performance optimization data for the aviation industry. Originally pioneered dial-up aviation weather briefings.
- **[Media Solutions]**: Provides enterprise-class production tools, visualizations, and advanced weather data to television stations and broadcasters to create personalized content and cross-platform experiences.
- **[Advertising Solutions]**: A privacy-forward, contextual advertising platform that leverages weather as a signal to deliver predictive insights and more relevant, precise campaigns for marketers.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held subsidiary of IBM). Estimated annual revenue of **$133.4M**.
- **Key Metric**: **~2.2 billion** weather forecasts produced each day for **2.2 billion** locations. The Weather Channel app has **3x more cumulative downloads** than its closest competitor.
- **Notable Investors/Partners**: IBM (parent company). Key partners include hundreds of global broadcasters and thousands of enterprise customers across aviation, media, and government.
- **Growth Signals**: Named the **#1 most trusted brand in the U.S.** (Morning Consult, 2025) and the **world's most accurate forecaster** (ForecastWatch, 2021-2024). The company is investing heavily in AI to power predictive insights for advertising and consumer products. Employs 523 people (-1.6% YoY).

## Competitive Advantages
- **Unmatched Accuracy & Trust**: Consistently ranked as the world's most accurate forecaster and a top 10 most trusted brand, creating a massive competitive moat in both consumer and enterprise markets.
- **Massive Data & Scale**: Processes data from billions of locations daily, with 89% of users opting in to share location data. This creates a unique, privacy-forward data asset for AI and advertising.
- **Patent Portfolio**: Holds dozens of patents for weather forecasting, data processing, and visualization technologies.
- **Deep Industry Integration**: Long-standing, mission-critical relationships in aviation (70% of air traffic delays are weather-related), media (the #1 reason people watch local news is weather), and government.

## Strategic Focus
- **AI-Powered Innovation**: Leveraging AI to enhance forecast accuracy, deliver predictive advertising insights, and improve consumer experiences.
- **Expanding Enterprise Solutions**: Growing the B2B side of the business, particularly in Aviation, Media, and Advertising, by offering more integrated, data-rich solutions.
- **Consumer Engagement**: Maintaining and growing the massive consumer user base (50M+ daily users) through continuous app innovation and personalization.
- **Climate Adaptation**: Positioning the company as a critical partner for businesses and governments navigating an increasingly volatile climate.

## Why Work Here
- **Mission-Driven Work**: Employees are driven by a purpose to help people and businesses make better decisions in the face of increasingly volatile weather. The culture is described as "curious, collaborative, and purpose-driven."
- **Strong Stability & Longevity**: Nearly half of employees have spent more than a decade at the company, indicating high retention and a stable work environment. Backed by IBM.
- **Flexibility & Perks**: Offers **partial remote work options** and a **Flexible Time Off (FTO) policy** with no limit on paid days off. Comprehensive benefits include $0 premium employee medical coverage, strong 401k match (no vesting), tuition reimbursement, and progressive family planning benefits (fertility treatments, adoption/surrogacy reimbursement, paid parental leave).
- **Cross-Functional Opportunities**: Roles span product design, technology, weather science, data & analytics, sales, marketing, and operations. Notable open roles include Senior Data Engineer, Staff Software Engineer (AI/Weather Science), and Cybersecurity Analyst.
- **Locations**: Major offices in Andover, MA; Atlanta, GA; and New York, NY.

## Sources
1. [weathercompany.com](https://www.weathercompany.com/careers/)
2. [weathercompany.com](https://www.weathercompany.com/)
3. [weathercompany.com](https://www.weathercompany.com/about-us/)
4. [weathercompany.com](https://www.weathercompany.com/leadership/)
5. [linkedin.com](https://www.linkedin.com/company/weather-company)

## Other roles at The Weather Company

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- [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-the-weather-company-atlanta-tbrk0nkgamw2) — Atlanta, GA
- [Senior Manager, AI Software Engineering](https://feeny.ai/job/senior-manager-ai-software-engineering-the-weather-company-new-york-jm5wgcv902n2) — New York, NY
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- [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-the-weather-company-new-york-ebyxqar7bedz) — New York, NY
- [Weather Science Intern](https://feeny.ai/job/weather-science-intern-the-weather-company-atlanta-xrhjmhe68vx3) — Atlanta, GA
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