---
title: 'Lifecycle Marketing Manager at Tin Can'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-tin-can-seattle-3cpz78792ak9'
type: 'job'
last_seen: '2026-09-09'
---

# Lifecycle Marketing Manager at Tin Can

- **Company:** Tin Can
- **Location:** Seattle, WA
- **Compensation:** $115k–$135k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/tin-can/e8b55d55-e131-45b5-af73-59129a28c3dc

## Job description

## About Tin Can

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.

We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).

As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale.

## The Role

The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.

The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working closely with our Growth Lead, Brand, and Product teams, this role ensures every customer communication feels timely, true to who we are, and grounded in what the data tells us.

## What You'll Do

- Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
- Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
- Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs
- Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value
- Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation
- Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable
- Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals
- Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health
- Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance

## What We're Looking For

- 4-6+ years in lifecycle, CRM, or retention marketing
- Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
- Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point
- Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
- Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
- Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar
- A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one
- Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once

## Why Join Tin Can

- We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. This is a rare opportunity to build something that truly matters.
- Build something from (almost) nothing: most lifecycle roles ask you to optimize an existing program. This one is yours to shape from the ground up, with the freedom to define what good looks like and real ownership over the results.
- A seat with real reach: your work touches nearly every part of the customer journey - giving you outsized influence over retention and revenue, not just one narrow slice of it.
- Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.

If you're excited by the idea of shaping how thousands of families experience something simpler and better for their kids, please reach out. We can't wait to meet someone who's ready to jump in, set the bar, and help us grow.

## About Tin Can

## Company Overview
- **One-liner**: Tin Can builds a screen-free, Wi-Fi-enabled landline for kids that allows them to call approved contacts without the distractions of a smartphone.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 2024
- **Founders**: Chet Kittleson, Max Blumen, and Graeme (last name not publicly available)

## Core Business
- **Primary industry**: Consumer Services / Kids’ Communication Hardware
- **Target customers**: B2C – parents of children aged 4–13 who want a safe, screen-free phone option
- **Mission**: “Bring back the freedom of the old-school landline, updated for today’s families.”

## Products & Services
- **[Tin Can Device](https://tincan.kids/)**: A custom-designed, Wi-Fi-connected landline handset with no screen, no apps, no camera, and no browser. It plugs into a wall and connects over Wi-Fi. Parents manage contacts and quiet hours via a companion mobile app.
- **[Can2Can Plan](https://tincan.kids/)**: Free unlimited calling between two Tin Cans, no subscription required.
- **[Party Line Plan](https://tincan.kids/)**: $9.99/month subscription that allows the child to call any regular phone number (grandparents, parents’ cells, etc.) in addition to other Tin Cans. Includes 911 emergency calling.
- **Parent App**: iOS/Android app for approving contacts, setting quiet hours, and managing Do Not Disturb schedules.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Total Funding**: $5.75 M
  - Pre-Seed (May 2025): Led by PSL Ventures (9 investors)
  - Seed (Oct 2025): $3.5 M led by Data Tech Fund and PSL Ventures (8 investors)
- **Notable Investors**: PSL Ventures, Data Tech Fund, Greylock (participated in a prior round)
- **Growth Signals**: 
  - Used by families in 30+ U.S. states with zero paid marketing (organic word-of-mouth)
  - Headcount grew from ~2 to 27 employees (+1,167% YoY)
  - Received 40 early prototypes hand-installed in one Seattle neighborhood; demand spread rapidly

## Competitive Advantages
- **True screen-free experience**: No apps, no texts, no browser – pure voice calling. Eliminates the risks of smartphones (social media, addictive apps, stranger danger).
- **Parental control without complexity**: Parents manage everything via a simple app; kids get independence without internet access.
- **Wi-Fi landline model**: Works with existing home Wi-Fi, no need for a cellular plan or smartphone.
- **Emergency calling**: 911 always available, even without a subscription.
- **Free Can2Can network**: Encourages peer-to-peer calling among friends who also have Tin Cans.

## Strategic Focus
- Scaling production of the fully custom hardware (designed from the ground up)
- Expanding the user base beyond the initial 30 states through word-of-mouth and targeted marketing
- Building out the team (active job postings for engineering, design, marketing, and customer experience)
- Maintaining a mission-driven culture focused on intentional technology for kids

## Why Work Here
- **Culture**: Mission-driven startup focused on real human connection and “keeping childhood full of imagination, not notifications.” Team is passionate about intentional tech.
- **Work environment**: Hybrid/in-office options available. HQ is in Seattle with an in-office workspace; some roles are remote or hybrid.
- **Growth opportunity**: Early-stage company (27 employees) with rapid growth – employees can have outsized impact.
- **Perks**: Not detailed publicly, but typical startup perks (equity, flexible schedule) likely. The company emphasizes a “no surprises” approach to its product.
- **Team composition**: Small, cross-functional team with specialists in customer service, design, engineering, and operations.

## Sources
1. [tincan.kids](https://tincan.kids/)
2. [tincan.kids - About page](https://tincan.kids/pages/about-tin-can)
3. [Built In - Tin Can Careers](https://builtin.com/company/tin-can)
4. [LinkedIn - Tin Can](https://www.linkedin.com/company/tincankids)
5. [Jobs page - Ashby](https://jobs.ashbyhq.com/tin-can)

## Other roles at Tin Can

- [PR Coordinator](https://feeny.ai/job/pr-coordinator-tin-can-seattle-mvqpms9y8k9p) — Seattle, WA
- [International Expansion Lead](https://feeny.ai/job/international-expansion-lead-tin-can-seattle-pj7hjmxgbvzy) — Seattle, WA
- [Senior Software Engineer, Reliability](https://feeny.ai/job/senior-software-engineer-reliability-tin-can-seattle-ahjjhenhwe6t) — Seattle, WA
- [Senior VoIP Engineer](https://feeny.ai/job/senior-voip-engineer-tin-can-seattle-w5dxw7d2wg59) — Seattle, WA
- [Growth and Brand Engineer](https://feeny.ai/job/growth-and-brand-engineer-tin-can-seattle-2wpwwc20rty2) — Seattle, WA
- [Senior Product Designer, Acquisition & Conversion](https://feeny.ai/job/senior-product-designer-acquisition-conversion-tin-can-seattle-2he14k0estfj) — Seattle, WA
- [Principal Product Designer, Core Experience](https://feeny.ai/job/principal-product-designer-core-experience-tin-can-seattle-p18sm7qhpmd3) — Seattle, WA
- [Staff Product Manager, Conversion](https://feeny.ai/job/staff-product-manager-conversion-tin-can-seattle-mc396qdg6atm) — Seattle, WA
- [Senior Product Manager, Acquisition & Brand](https://feeny.ai/job/senior-product-manager-acquisition-brand-tin-can-seattle-856wp4tax1h0) — Seattle, WA
- [Associate Creative Director](https://feeny.ai/job/associate-creative-director-tin-can-seattle-e2rzq8yhx458) — Seattle, WA