---
title: 'Lifecycle Marketing Manager at Vesync'
canonical: 'https://feeny.ai/job/lifecycle-marketing-manager-vesync-tustin-w4fqpkp6yxyp'
type: 'job'
last_seen: '2026-09-13'
---

# Lifecycle Marketing Manager at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/vesync/94fcdc66-0c8d-4c26-9678-3891624acee5

## Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle marketing strategy across email, SMS, retention, and loyalty. This role will focus on improving segmentation, personalization, and customer engagement, growing our first-party audience, and leading the development of our North America loyalty strategy in partnership with Global and cross-functional teams.

What you will do at VeSync: Email & SMS Program Audit

- Audit every active marketing campaign and automated/triggered flow in Klaviyo
- Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime optimization

List Growth

- Grow the owned email and SMS list across every touchpoint, not just DTC checkout
- Build ways to capture first-party contact information from customers who discover us through retail and marketplace channels
- Partner with Acquisition on list-growth campaigns and sign-up incentives

Lifecycle Email & SMS

- Build and optimize welcome and onboarding flows
- Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and Cosori

Segmentation & Personalization

- Stand up real behavioral segmentation, using purchase history, engagement, and product category
- Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture
- Coordinate with the Conversion team on personalized homepage content by visitor type

Loyalty Strategy & Advocacy

- Design Levoit and Cosori's North America loyalty strategy from the ground up Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working closely with our Global team to align North America's approach with the global strategy Run referral and UGC/review-generation campaigns

Retention Reporting

- Track repeat purchase rate and CLTV
- Own retargeting strategy for lapsed customers, in partnership with Acquisition

What you bring to the role: Required

- 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to operate at that level
- Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including connecting it to segmentation and personalization programs, not just inheriting one someone else already built
- Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing
- A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing them through content and targeting
- Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with the data you have.
- A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather than waiting for direction.
- Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already built

## Nice to Have

- Experience in subscription or replenishment-driven DTC businesses
- Experience growing an owned list through channels beyond direct checkout
- Experience partnering with global or regional teams to align local strategy with a broader company-wide approach
- Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem
- Familiarity with Shopify Plus
- Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage

Location:

- This is an on-site, office-based role in Tustin, CA.

Salary:

- Starting at $125K Annually

Perks and Benefits:

- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

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