---
title: 'Lifecycle Marketing Specialist at Hostinger'
canonical: 'https://feeny.ai/job/lifecycle-marketing-specialist-hostinger-vilnius-dz44c1cz9qap'
type: 'job'
last_seen: '2026-09-05'
---

# Lifecycle Marketing Specialist at Hostinger

- **Company:** [Hostinger](https://feeny.ai/companies/hostinger)
- **Location:** Vilnius, Lithuania
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/hostinger/4c89eb17-531c-4435-9a6a-395650a1e5d6

## Job description

JOIN THE TEAM BUILDING AN AI-FIRST COMPANY.

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles https://www.hostinger.com/principles

## YOUR ROLE AT HOSTINGER

You'll own how 5M+ customers experience Hostinger across email, SMS, WhatsApp and in-product messaging. AI-first, hands-on, and moving fast. Our agents already launch campaigns - you'll decide what they do next.

This role fits two kinds of senior people. We're excited about both:

- Technical builder - you get under the hood: push agentic automation further, own deliverability and experimentation infrastructure, and build the systems that run lifecycle across 150 countries.
- Creative owner - you take an area of communications and own its impact end-to-end, from strategy to craft to results. Hands on keyboard, not handing it off.

Seniority here is the scope and complexity of what you own. You'd rather build and ship than direct from the sidelines. You'll have the agency to change whatever you think should change.

Curious to learn more? Meet your team Lead: Jurga Povilenaite, Growth Lead, Retention & Monetization https://www.linkedin.com/in/jurga-povilenaite/

## YOUR DAY-TO-DAY

- Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications so every channel feels personal in 15 languages, for millions of customers.
- Lifecycle campaigns: Direct AI agents to do the heavy lifting across 1000+ automated messages while you own the strategy, quality, and edge cases they can't yet handle.
- Test & learn: Analyze communications, run A/B tests, spot bugs, and push campaigns toward true incremental impact, not vanity engagement.
- Cross-team collaboration: Partner with product, revenue, data and marketing to align lifecycle with business goals and to reshape how the whole team works as AI changes what's possible.
- Customer journeys: Map journeys that move customers from first purchase to renewal with well-timed nudges, designed to adapt over time, not sit static.

## WHAT WILL HELP YOU SUCCEED

- 5+ years in lifecycle, CRM, or growth marketing - hands-on with email and SMS; WhatsApp a strong bonus.
- You already work AI-first. You're applying AI to content, personalization, segmentation, or decisioning today and you'll bring us forward, not wait to be taught.
- Deep, hands-on expertise with a modern lifecycle platform (Braze, Iterable, HubSpot, Customer.io or similar) - segmentation logic, event-driven architecture, templating. Tools change; judgment doesn't.
- You build adaptive, evolving lifecycle systems and you're comfortable in ambiguity where the system improves over time.
- A high sense of ownership: you drive projects from concept to shipped, and you'd rather do it than delegate it.
- Strong English copywriting, with sales copywriting experience.
- Data guides your strategy, but the customer experience stays front and center.

## MEET YOUR TEAM

You'll join the Lifecycle Marketing team, part of Product Growth. The moment we capture a user's email, that person becomes our responsibility. We own their journey through onboarding, cross-sell, upgrades, renewals, and retention - mostly existing users, with a slice of not-yet-converted signups. Sitting at the intersection of every Hostinger product, you'll collaborate closely with product teams company-wide.

## BENEFITS YOU’LL LOVE

🚀 360 Growth: We provide limitless learning opportunities https://www.hostinger.com/blog/learning-culture/: access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, feedback culture https://www.hostinger.com/blog/reaching-your-peak/, and mentoring through TesoXchange https://tesoxchange.com/. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace https://www.headspace.com/ subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest https://www.youtube.com/watch?v=CPnIDaaq0jc & Winterfest https://www.youtube.com/watch?v=AfytsnQyE2I, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

## COMPENSATION

Salary starting from €4,500 gross/month, depending on your experience and skills.

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

Three. Two. Onboard

## About Hostinger

## Company Overview
- **One-liner**: Hostinger is a Lithuania-based web hosting and AI-powered website platform that enables individuals and businesses to build, host, and grow their online presence.
- **Entity Type**: Private (bootstrapped startup with minority private equity stake held by ConHostinger)
- **Headquarters**: Vilnius, Lithuania (with additional offices in Kaunas, Lithuania and Yogyakarta, Indonesia)
- **Founded**: 2004 (originally as Hosting Media; the Hostinger brand launched in 2011)
- **Founders**: Not publicly named (founded by a group of young entrepreneurs in Kaunas, Lithuania)

## Core Business
- **Primary industry**: Web hosting, domain registration, website building, email marketing, and AI‑powered online tools.
- **Target customers**: B2B and B2C – from developers and small business owners to bloggers and non‑technical users (serving over 5 million clients across 150+ countries).
- **Mission**: “Make online presence accessible to everyone worldwide.”

## Products & Services
- **Web Hosting (Shared, Cloud, VPS, Managed WordPress)**: SSD/NVMe storage, LiteSpeed servers, free SSL, and 24/7 support. Available in data centers across North America, South America, Europe, and Asia.  
- **hPanel**: Proprietary control panel built in‑house as an alternative to cPanel.  
- **AI Website Builder**: Drag‑and‑drop editor with AI‑powered features (logo generator, image creator, SEO optimisation).  
- **Kodee**: AI chatbot assistant that helps with hosting and website management tasks.  
- **Hostinger Reach**: AI‑powered email marketing platform with campaign automation, audience segmentation, and real‑time analytics.  
- **Hostinger Horizons**: No‑code AI partner for building fully functional websites and web apps via natural language prompts (integrates with Stripe, supports code editing).  
- **Domain Registration** and **CDN** (in‑house content delivery network).

All products are SaaS‑type services delivered over the web.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metrics**:  
  - Over 5 million clients (as of early 2025)  
  - 10 million+ websites created  
  - ~900 employees (as of 2025)  
  - Recognised by the Financial Times as #2 among Europe’s long‑term growth champions.
- **Notable Investors / Partners**: ConHostinger (private equity firm) holds approximately 30% of the company. Partnerships include Cloudflare (for DNS protection), Let’s Encrypt (SSL), and LiteSpeed (web server).
- **Growth Signals**:  
  - Client base grew from 3 million in 2024 to 5 million+ in 2025.  
  - Headcount doubled from ~400 in 2021 to ~900 today.  
  - Expanded AI product suite (Kodee, Horizons, Reach).  
  - Data centres run on 100% renewable energy; strong sustainability focus.

## Competitive Advantages
- **Own infrastructure** – Hostinger owns its data centres and servers, enabling cost optimisation and performance control.
- **In‑house technology** – hPanel, Website Builder, and CDN are all developed internally, reducing third‑party dependencies.
- **Aggressive pricing** combined with high performance (LiteSpeed, NVMe drives, global CDN).
- **AI‑first approach** – Kodee, Horizons, and Reach create a cohesive AI‑powered ecosystem for non‑technical users.
- **Global footprint** – data centres in 8+ countries and support in multiple languages.

## Strategic Focus
- **AI integration** – deep investment in AI tools (Kodee, Horizons, Website Builder AI) to simplify website creation and management.
- **No‑code/low‑code expansion** – enabling users with zero technical background to launch functional web apps.
- **Sustainability** – achieve net‑zero CO₂ emissions across the value chain; 100% renewable energy for data centres; hardware recycling.
- **Responsible growth** – climate action, human sustainability, and knowledge sharing.

## Why Work Here
- **Flexible work model** – fully remote, hybrid, or office‑based; freedom to choose location and working hours.
- **Wellness benefits** – one month recharge leave, annual health checks, additional health insurance, company sick days, gym access, and sports initiatives.
- **Growth opportunities** – training, workshops, global conferences, and learning platforms; “360° growth” culture.
- **Culture & events** – Summer and Winter festivals, team‑building workations, “Meet the Client” days, milestone gifts (weddings, parenthood, graduations).
- **Sustainability focus** – employees contribute to a genuine climate action mission (100% renewable energy, e‑waste recycling).
- **Perks** – 10 company principles that guide decision‑making; strong emphasis on customer obsession and feedback loops.

## Sources
1. [hostinger.com/about](https://www.hostinger.com/about) – company history, mission, team size, recognition.
2. [hostinger.com/career](https://www.hostinger.com/career) – benefits, culture, work model, sustainability report.
3. [hostinger.com/support/the-most-frequently-asked-questions-about-hostinger/](https://www.hostinger.com/support/the-most-frequently-asked-questions-about-hostinger/) – ownership, infrastructure, security, AI tools.
4. [jobs.ashbyhq.com/hostinger](https://jobs.ashbyhq.com/hostinger) – current job openings and culture deck.

## Other roles at Hostinger

- [Full-Stack Developer | Node.js | AI Builder](https://feeny.ai/job/full-stack-developer-node-js-ai-builder-hostinger-vilnius-01pn66bj4kya) — Vilnius, Lithuania
- [Full-Stack Developer | Node.js | AI Builder | Remote](https://feeny.ai/job/full-stack-developer-node-js-ai-builder-remote-hostinger-poland-mcdtnaa2cjgm) — Poland
- [Backend Software Engineer | Node.js | AI Builder](https://feeny.ai/job/backend-software-engineer-node-js-ai-builder-hostinger-vilnius-p3zkhnkxzzg3) — Vilnius, Lithuania
- [Backend Software Engineer | Node.js | AI Builder | Remote](https://feeny.ai/job/backend-software-engineer-node-js-ai-builder-remote-hostinger-poland-9spdjamcg7a1) — Poland
- [Head of Product Growth](https://feeny.ai/job/head-of-product-growth-hostinger-vilnius-4dg9pck2a768) — Vilnius, Lithuania
- [Senior Partnerships Product Manager | Based in Europe](https://feeny.ai/job/senior-partnerships-product-manager-based-in-europe-hostinger-poland-5h6wjfwsdh77) — Poland
- [Senior Partnerships Manager | LATAM | Based in Europe](https://feeny.ai/job/senior-partnerships-manager-latam-based-in-europe-hostinger-spain-crx0q0s468jz) — Spain
- [Linux System Administrator | Infrastructure team | Based in Lithuania](https://feeny.ai/job/linux-system-administrator-infrastructure-team-based-in-lithuania-hostinger-qa98p69jfh6x) — Kaunas, Lithuania
- [Head of SEO | Remote](https://feeny.ai/job/head-of-seo-remote-hostinger-spain-4zeq7v4p1fmf) — Spain
- [Content CRO/UX Specialist](https://feeny.ai/job/content-cro-ux-specialist-hostinger-spain-tr4bs8rcb4jk) — Spain