--- title: 'Lifecycle Marketing Specialist at PlayStation Global' canonical: 'https://feeny.ai/job/lifecycle-marketing-specialist-playstation-global-united-states-san-mateo-mjph2hj2gj3r' type: 'job' last_seen: '2026-10-17' --- # Lifecycle Marketing Specialist at PlayStation Global - **Company:** PlayStation Global - **Location:** United States San Mateo, CA - **Compensation:** $96k–$144k - **Posted:** 2026-10-15 - **Last confirmed live:** 2026-10-17 - **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6215610004 ## Job description Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Lifecycle Marketing Specialist San Mateo, CA / Hybrid The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe. We are advocates for the player. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across web, email, mobile and on-console. The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement specifically for Live Service and franchise titles. This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement. Main responsibilities: - Build, configure, test, QA and launch multi-channel campaigns and automated journeys directly within campaign management tools for Live Service and franchise software titles across email, mobile and on-console messaging channels. - Partner closely with senior lifecycle marketing leads to translate strategies and campaign blueprints into high-quality campaigns, moving efficiently from brief through build, approval and launch. - Plan campaigns based on existing campaign blueprints, and collaborate with team to iterate and improve on prior campaign structures. - Operate with agility in a fast-moving live-service environment, adapting campaign plans, journeys and priorities in response to game updates, player behavior, business needs and emerging opportunities. - Lean into automation and trigger-based messaging, spotting opportunities to scale our lifecycle programs. - Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalization at scale across the channel mix. - Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities. - Collaborate on test and learn strategy to optimize campaigns; feeding all insights gained back into a continuous process of testing and refinement. - Keep a pulse on the lifecycle marketing landscape, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization. What we’re looking for: - Educated to degree level in a related field such as Business, Marketing and a strong academic record. - 3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing. - Experience building Lifecycle Marketing program support for Live Service games is desirable. - Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic. - Passionate about the customer– you look at quantitative and qualitative consumer insights to make decisions and recommend improvements. - Strong communicator who comfortable briefing Creatives, Analysts, Engineers, Legal and management. - Strong analytical and quantitative skills with a consistent track record in data-based decision making. - Innovative and constantly exploring new ways of doing things and challenging the status quo. - Sophisticated communicator with excellent influencing skills. - Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP. - Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors. - Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions. ## #LI-SV1 At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click [here](https://careers.playstation.com/benefits) to learn more. The estimated base pay range for this role is listed below. $95,800—$143,600 USD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. ## About PlayStation Global ## Company Overview - **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games. - **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation) - **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan) - **Founded**: 1994 (with the launch of the original PlayStation in Japan) - **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation ## Core Business - **Primary industry**: Gaming & Interactive Entertainment - **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners) - **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere. ## Products & Services - **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences. - **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features. - **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage. - **PlayStation VR2**: Next-generation virtual reality headset for PS5. - **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.). - **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals. - **PlayStation Store**: Digital marketplace for games, add-ons, and media. - **PlayStation 5 Console & Games**: Hardware and software sold globally. ## Market Standing - **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation) - **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025). - **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners. - **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition. ## Competitive Advantages - **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation. - **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty. - **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide. - **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software. - **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services. ## Strategic Focus - Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2). - Strengthening first-party game development and acquiring/expanding studios. - Growing network services and subscription revenue through PlayStation Plus. - Leveraging IP across other media (film, TV, merchandise) via Sony Pictures. - Enhancing cloud gaming and streaming capabilities. - Fostering an inclusive, diverse, and innovative workplace culture. ## Why Work Here - **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100). - **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere. - **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities. - **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more. - **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide. - **Internship Program**: "Internships that Inspire" for students and early-career talent. ## Sources 1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership 2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts 3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process 4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst) ## Other roles at PlayStation Global - [Manager, Software Engineering](https://feeny.ai/job/manager-software-engineering-playstation-global-united-states-san-mateo-xqy0ehr12d4f) — United States San Mateo, CA - [Engineering Manager – Enterprise Data Engineering](https://feeny.ai/job/engineering-manager-enterprise-data-engineering-playstation-global-dublin-k10qr6a8h4yb) — Dublin, Ireland - [Senior People Technology Solutions Lead](https://feeny.ai/job/senior-people-technology-solutions-lead-playstation-global-united-states-san-mejd1h28hkzh) — United States San Diego, CA - [ServiceNow Developer (Contractor)](https://feeny.ai/job/servicenow-developer-contractor-playstation-global-united-states-san-diego-bktmtt0nwpzr) — United States San Diego, CA - [Staff Software Engineer – Data](https://feeny.ai/job/staff-software-engineer-data-playstation-global-united-states-r2sb6hzxn0b7) — United States - [Sr. IT SOX Governance Lead](https://feeny.ai/job/sr-it-sox-governance-lead-playstation-global-united-states-san-diego-a7xebxejz4dx) — United States San Diego, CA - [Localization Audio Specialist – Spanish Commentary](https://feeny.ai/job/localization-audio-specialist-spanish-commentary-playstation-global-united-4be86tr1tg3n) — United States San Diego, CA - [Senior Corporate Counsel, Global Regulatory & Litigation](https://feeny.ai/job/senior-corporate-counsel-global-regulatory-litigation-playstation-global-united-k6pbwar0h08m) — United States San Mateo, CA - [Senior Partnerships Brand Manager](https://feeny.ai/job/senior-partnerships-brand-manager-playstation-global-united-states-san-mateo-mjfbsw1sq76s) — United States San Mateo, CA - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-playstation-global-dublin-6wd9bqhs1gcm) — Dublin, Ireland