---
title: 'Lifecycle Marketing Specialist at Thuma'
canonical: 'https://feeny.ai/job/lifecycle-marketing-specialist-thuma-san-francisco-wed2nyftn3wn'
type: 'job'
last_seen: '2026-10-25'
---

# Lifecycle Marketing Specialist at Thuma

- **Company:** Thuma
- **Location:** San Francisco, CA
- **Compensation:** $90k–$100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-25
- **Apply:** https://jobs.lever.co/thuma/6523357d-e895-4b5c-bfad-8e9ec3b7040f

## Job description

Thuma is seeking a Lifecycle Marketing Specialist to support our email and SMS programs. Reporting to the Manager of Lifecycle Marketing, you will bring campaigns and automated journeys to life, ensuring each one is accurate, on-brand, and delivered on time This is a hands-on role for someone who pairs precision with sound marketing judgment. You will work closely with Creative, eCommerce, Digital Merchandising, and Analytics to build communications that deepen our relationship with the customer.

You Will

- Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs.
- Own campaign QA, ensuring they render exactly as intended.
- Support and optimize our automated lifecycle flows.
- Manage the lifecycle calendar and the Asana workflow, securing inputs and surfacing risks early.
- Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule.
- Support testing across creative, copy, offers, audiences, cadence, and personalization.
- Contribute to list growth through email and SMS capture strategy and testing.
- Deliver recurring and ad hoc reporting, and translate the results into recommendations.
- Maintain our standards for documentation, templates, linking practices, and QA.

This Might Describe You

- 2 to 4 years in lifecycle, email, CRM, or eCommerce marketing.
- Exceptional attention to detail and organization. You manage deadlines and stakeholders without losing the thread.
- An instinct for efficiency, including using AI to streamline your own workload.
- A methodical approach to quality assurance and full ownership of the accuracy of your work.
- Clear communication and the judgment to raise risks before they become problems.
- Equal parts executor and problem solver. You find a path when one is not obvious.
- Genuine curiosity about customer behavior and what motivates it.
- Enthusiasm and an appetite to grow. We will teach the craft.

## Nice to have

- Hands-on campaign building in Klaviyo or a comparable platform.
- A working understanding of segmentation, personalization, testing, deliverability, and lifecycle performance.
- Fluency in tools such as Asana, Figma, Shopify, Attentive, or Tableau.
- An analytical streak and the willingness to investigate a data or technical issue rather than pass it along.

## Why Join Us

- 401(k): Participation in our 401(k) program with company matching up to 6% of your contributions.
- Benefits*: Comprehensive medical, dental, and vision coverage with generous employer contributions, 100% paid parental leave, and company-sponsored One Medical and WellHub memberships.
- Equity: Participation in employee stock option plan.
- Flexible by Design: We operate with a high-performance mindset, paired with thoughtful flexibility—flexible hours, flexible PTO, and a hybrid approach that supports both focus and balance.
- Time to Recharge: Enjoy 13 company holidays each year to rest, reset, and celebrate what matters most.
- Employee Discount**: 40% off almost all Thuma products.
- Cell Phone Stipend: $100 per month to support work-related phone use.
- Commute Reimbursement: Up to $150 per month for commuting to our office.
- Room Upgrade: A complimentary product credit upon joining, valued at up to $3,000.

** Some exclusions may apply

- Eligibility for compensation, benefits, and perks may vary based on employment status (e.g., full-time, part-time, temporary), work schedule, and applicable holiday policies, and are subject to the terms of the relevant plans and company guidelines.

## Who We Are

Thuma is a modern design company specializing in furniture and home goods. We believe simplicity is the ultimate luxury. That the details matter. And that good design is good hospitality. We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn. Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.

## About Thuma

## Company Overview
- **One-liner**: Thuma designs and manufactures modern, minimalist wood furniture for the bedroom and living room, using traditional Japanese joinery for a hardware-free, durable build.
- **Entity Type**: Private (Seed stage – raised a seed round in 2019 from one undisclosed investor)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Douglas Shumway (Co-Founder, Chief Product Officer) – full founding team not publicly listed

## Core Business
- **Primary industry**: Retail (direct-to-consumer furniture)
- **Target customers**: B2C – consumers seeking high-quality, sustainable, and minimalist home furnishings
- **Mission / purpose**: “We believe simplicity is the ultimate luxury. That the details matter. And that good design is good hospitality.” – Thuma’s design philosophy centers on stripping away the non-essential to enrich life at home.

## Products & Services
- **The Bedroom Collection**: Platform bed frames (signature Japanese joinery, no tools required), headboards, nightstands, and modular dressers with nesting drawers. Solid wood, sustainable materials.
- **The Living Room Collection**: Sofas (Essential Sofa in 72”, 84”, 96” widths), coffee tables, and complementary pieces. In stock and ready to ship.
- **White Glove Delivery**: Unlimited white-glove delivery available in the contiguous US for larger items.
- **In-Store Experience**: Flagship stores in New York (99 Wooster St), Los Angeles, and San Francisco (1169 Gorgas Ave) offering virtual and in-person appointments with a Concierge team.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**:
  - **Annual Revenue**: Not publicly available
  - **Total Funding**: Seed round (2019) – amount undisclosed, 1 investor
  - **Headcount**: 118 employees (as of latest data) – +13.9% YoY growth (+17 people)
- **Notable Investors / Partners**: Seed investor not named; no major strategic partners publicly listed
- **Growth Signals**:
  - 118 employees, up 13.9% year-over-year
  - 16 active job postings (+166% YoY increase in postings)
  - Expansion into living room category (sofas, coffee tables)
  - Three flagship retail locations opened (NYC, LA, SF)
  - Strong LinkedIn follower growth (+30.4% YoY)

## Competitive Advantages
- **Hardware-free joinery**: Uses traditional Japanese wood joinery, eliminating metal fasteners – a distinctive differentiator in the furniture market.
- **Sustainable & minimalist design**: Focus on solid wood, natural materials, and timeless aesthetics that appeal to eco-conscious, design-oriented consumers.
- **Omnichannel presence**: Direct-to-consumer e-commerce complemented by physical flagship stores that function as brand experiences.
- **Enduring quality**: Emphasis on pieces “intended to be enjoyed each day for a lifetime,” reducing replacement cycles.

## Strategic Focus
- **Category expansion**: Moving beyond bedroom into living room furniture (sofas, coffee tables, modular dressers).
- **Retail footprint**: Investing in flagship stores to build brand hospitality and customer experience.
- **Omnichannel growth**: Balancing online DTC with in-person appointments and white-glove delivery.
- **Sustained hiring**: Significant increase in job postings (16 open roles), particularly in design, operations, and customer experience.

## Why Work Here
- **Culture**: Design-led, values-driven company that prizes simplicity, craftsmanship, and hospitality. “Good design is good hospitality.”
- **Work policy**: Hybrid – some roles are on-site in San Francisco or New York, others offer remote flexibility. The San Francisco HQ is an on-site workspace.
- **Perks & benefits**:
  - Employee discount
  - Dental insurance
  - Free snacks and drinks
  - 401(K) plan
  - Generous PTO and paid holidays
- **Team composition**: Largest departments are Design (16%), Operations (15%), Marketing (14%). Technical roles are a smaller share (4%).
- **Growth opportunities**: Rapidly scaling company with a 13.9% headcount increase and 166% more job postings year-over-year – suggests strong upward mobility.

## Sources
1. [Thuma – Lever careers page](https://jobs.lever.co/thuma)
2. [Thuma official website](https://www.thuma.co/)
3. [Thuma About page](https://www.thuma.co/pages/about)
4. [Thuma LinkedIn company page](https://www.linkedin.com/company/thuma)
5. [Built In SF – Thuma company profile](https://www.builtinsf.com/company/thuma)

## Other roles at Thuma

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- [Buyer](https://feeny.ai/job/buyer-thuma-san-francisco-nwewkpyndx8r) — San Francisco, CA
- [Senior Retail Operations Manager, Training & Education](https://feeny.ai/job/senior-retail-operations-manager-training-education-thuma-san-francisco-x43w7jpxj4j0) — San Francisco, CA
- [Product Development Manager](https://feeny.ai/job/product-development-manager-thuma-san-francisco-e04m4dvjdzkw) — San Francisco, CA
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