---
title: 'Lifecycle & Retention Marketing Manager at The Global Talent Co.'
canonical: 'https://feeny.ai/job/lifecycle-retention-marketing-manager-the-global-talent-co-latin-america-sncrwtj7rry7'
type: 'job'
last_seen: '2026-09-16'
---

# Lifecycle & Retention Marketing Manager at The Global Talent Co.

- **Company:** The Global Talent Co.
- **Location:** Latin America
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-12
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/the-global-talent-co/68b60efd-8bb5-454e-8f59-95ca9a45a227

## Job description

Lifecycle & Retention Marketing Manager Location: Remote Type: Full-time

## About the Role

We're a fast-growing DTC health & wellness brand looking for a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty. We're looking for someone who's both a strategist and an operator: someone who can develop lifecycle strategy while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll partner closely with Ecommerce, Paid Media, Customer Experience, and Creative to make sure customers get the right message at the right time.

## What You'll Do

Email Marketing

- Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys
- Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement
- Segment audiences to improve relevance, engagement, and revenue
- Continuously test subject lines, creative, offers, content, timing, and targeting
- Monitor email deliverability, list health, and subscriber engagement

SMS Marketing

- Develop and manage the SMS program, including campaigns and automated flows
- Ensure SMS and email work together as one cohesive lifecycle strategy
- Grow and maintain a healthy, compliant SMS subscriber list

Loyalty & Retention

- Own the loyalty and rewards program — strategy, execution, and ongoing optimization
- Build initiatives that drive retention, repeat purchases, referrals, and LTV
- Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, and anniversaries
- Monitor loyalty performance and recommend enhancements based on customer behavior and results
- Partner with Customer Experience and Ecommerce to create a seamless loyalty experience

AIO/SEO Optimization

- Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery
- Monitor how the site and products surface in search engines and AI tools (ChatGPT, Google AI Overviews, Perplexity), adjusting content and structure accordingly
- Keep site structure, metadata, and content optimized for crawlability and machine-readable answers
- Collaborate with content and paid ads teams to align organic and paid search strategies

Customer Lifecycle Strategy

- Develop and optimize end-to-end customer journeys from first purchase through long-term loyalty
- Identify customer segments and lifecycle opportunities using behavioral and transactional data
- Build personalized lifecycle programs based on customer needs, interests, and purchase history
- Create strategies to reduce churn and increase engagement
- Partner with acquisition teams for a seamless prospect-to-customer transition

## Who You Are

- Passionate about health and wellness, motivated by helping people live healthier lives
- Driven by metrics and growth, with a constant curiosity to improve performance
- Comfortable moving fast in a high-growth, fast-paced environment
- Deeply curious about consumer decision-making and how small details shape the user journey
- A self-starter who stays on top of digital marketing and AI/search trends

## Qualifications

- 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required
- Direct experience running email marketing flows — Klaviyo experience preferred
- Direct experience running e-commerce loyalty programming
- Ability to balance hands-on execution with big-picture strategic thinking
- Strong attention to detail and a proactive, ownership-driven approach to problem-solving
- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team)
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience

Technical Skills

- Comfortable working across both the front-end and back-end of a website
- Deep understanding of the Shopify ecosystem, including apps and integrations
- At ease in email marketing platforms (e.g., Klaviyo), both designing and executing campaigns, plus experience with SMS marketing tools
- Comfortable with numbers, analytics, and attribution modeling to inform decisions
- Strong grasp of the technical back-end, paired with an obsession for front-end polish and brand alignment
- Experience building landing pages for paid advertising campaigns

## About The Global Talent Co.

## Company Overview
- **One-liner**: The Global Talent Co. connects innovative US and EU tech companies with pre-vetted, AI-powered marketing and tech professionals from Latin America, South Africa, and other global regions, serving as an Employer of Record.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Roman Kirsch (Founder & Investor), Brett Stapper (Co-Founder & Investor)

## Core Business
- Primary industry/industries: Marketing Services, HR Tech, Talent Marketplace
- Target customers: B2B — US and EU tech startups, SaaS companies, consumer businesses, and agencies seeking remote marketing and tech talent
- Mission or purpose statement: "Our mission is to solve this by creating jobs, unlocking opportunities, and building careers that change lives." The company envisions a world where talent is global, intelligent, and unstoppable, aiming to place 3,333 AI-powered marketing professionals into global opportunities by 2027.

## Products & Services
- **Global Talent Marketplace & Employer of Record (EOR)**: A platform that finds, vets, hires, pays, and manages remote professionals. The company acts as the legal employer, handling payroll, compliance, local benefits, taxes, and HR administration in over 30 countries.
- **AI-Powered Matching & Vetting**: An AI-driven system that assesses candidates through automated assessments and manual interviews, connecting companies with the top 1% of talent from a network of 450,000+ pre-vetted professionals.
- **Proprietary AI Training (MIRA AI)**: All marketing professionals hired through the platform receive extensive training in leading AI platforms (ChatGPT, Claude) and work alongside "MIRA AI," the company's proprietary AI-driven marketing assistant, designed to amplify their expertise.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 450,000 pre-vetted professionals in their talent network; 200 total employees (per Built In); 18 employees on LinkedIn (likely core team); 188 active job postings.
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped). Partners include US and EU tech startups.
- **Growth Signals**: High job posting growth (+12.6% monthly, +144.2% quarterly); expanding into new regions (South Africa, Latin America, Europe); strong LinkedIn follower growth (+52.2% yearly); operating in 8 countries.

## Competitive Advantages
- **AI-Centric Model**: Differentiates by explicitly training all marketing talent on AI tools (ChatGPT, Claude) and providing its own proprietary AI assistant (MIRA AI), creating a "next-generation AI-powered marketing workforce."
- **Risk Mitigation for Clients**: Offers a unique "talent guarantee" with unlimited free replacements and 30-day off-boarding notice, reducing hiring risk for startups.
- **Cost Arbitrage**: Clients save 50-70% compared to local US/EU hires while accessing top-tier talent from Latin America and South Africa.
- **Community Building**: Creates in-person and virtual marketing communities in every country of operation, with events, certification courses, and workshops to retain and upskill talent.

## Strategic Focus
- **Scaling the AI-Powered Workforce**: The company's stated ambition is to place 3,333 AI-powered marketing professionals by 2027, signaling a focus on volume and AI integration.
- **Geographic Expansion**: Currently operating in 8 countries (South Africa, Argentina, Colombia, Nigeria, Mexico, Ukraine, Germany, US) with plans to grow further.
- **Deepening the Talent Pool**: Growing the network from 400,000+ to 450,000+ pre-vetted professionals, with a focus on marketing, design, customer success, and finance roles.
- **Product-Led Growth**: Investing in AI-powered matching technology and a seamless EOR platform to reduce friction for both clients and candidates.

## Why Work Here
- **Remote-First Culture**: The company is fully remote with employees across 8 countries and 6+ locations. Offices exist in San Francisco, Mexico, Germany, Romania, South Africa, and Argentina, but the default is remote work.
- **Career Growth & AI Training**: The company heavily invests in upskilling its talent with AI certifications and access to proprietary AI tools, positioning workers for "future-proof" careers.
- **Global Community**: Emphasis on building local communities through in-person events and workshops, providing a sense of belonging for remote workers.
- **Competitive Compensation**: The company promises "the same compensation as your peers" in global tech roles, with a focus on high-impact, higher-paying roles compared to local market rates.
- **High Hiring Activity**: With 188 active job postings and rapid quarterly growth (+144.2%), the company is aggressively hiring, indicating strong momentum and opportunity for internal mobility.

## Sources
1. [globaltalent.co](https://globaltalent.co/about/)
2. [linkedin.com](https://www.linkedin.com/company/the-global-talent-co)
3. [builtin.com](https://builtin.com/company/the-global-talent-co)
4. [globaltalent.co](https://globaltalent.co/how-it-works/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/the-global-talent-co)

## Other roles at The Global Talent Co.

- [Ecommerce Operations Lead](https://feeny.ai/job/ecommerce-operations-lead-the-global-talent-co-latin-america-rdgbgf8y47k2) — Latin America
- [Video Annotator](https://feeny.ai/job/video-annotator-the-global-talent-co-kenya-rt4apdv3yv14) — Kenya
- [Robotics Data Collector](https://feeny.ai/job/robotics-data-collector-the-global-talent-co-kenya-j3za27c92kdf) — Kenya
- [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-the-global-talent-co-johannesburg-mjwcdhy1wcje) — Johannesburg, South Africa
- [Junior Full Stack Engineer – AI](https://feeny.ai/job/junior-full-stack-engineer-ai-the-global-talent-co-gauteng-6vwmbvw72nsm) — Gauteng, South Africa
- [Software Engineer](https://feeny.ai/job/software-engineer-the-global-talent-co-gauteng-qwcp6pjthmny) — Gauteng, South Africa
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- [Senior Full Stack Engineer - AI](https://feeny.ai/job/senior-full-stack-engineer-ai-the-global-talent-co-gauteng-n1q50bcx7mhs) — Gauteng, South Africa
- [Growth & Acquisition Marketing Manager](https://feeny.ai/job/growth-acquisition-marketing-manager-the-global-talent-co-latin-america-m1kqns6y0gey) — Latin America
- [Strategic Client Director (m/w/d)](https://feeny.ai/job/strategic-client-director-m-w-d-the-global-talent-co-germany-zzwra4pxenbd) — Germany