---
title: 'Linear/Streaming Lead at Kalshi'
canonical: 'https://feeny.ai/job/linear-streaming-lead-kalshi-new-york-n6m1b3y4zm6h'
type: 'job'
last_seen: '2026-09-06'
---

# Linear/Streaming Lead at Kalshi

- **Company:** Kalshi
- **Location:** New York, NY
- **Compensation:** $170k–$250k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-11-24
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/kalshi/d8782758-050d-411f-85ab-ef60537c139f/application

**Skills:** TV buying, Linear TV, CTV/OTT, Media math, TV measurement, Attribution modeling, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA), Incrementality testing, Budget management, Campaign optimization, Negotiation, Network relationships, Vendor relationships

> The TV Lead owns national and streaming television strategy, planning, buying, and optimizing campaigns across linear and connected TV. This role involves negotiating with networks, managing vendor relationships, analyzing audience data, and ensuring efficient spend efficiency to drive customer acquisition.

## Job description

WHAT IS KALSHI?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

- Our vision: well… build the largest financial market on the planet.
- Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

## ROLE ROADMAP

Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.

## KEY RESPONSIBILITIES

## MEDIA STRATEGY & BUYING

- Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
- Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition

## MARKET & AUDIENCE ANALYSIS

- Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
- Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments

## CAMPAIGN EXECUTION & OPTIMIZATION

- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
- Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI

## VENDOR & NETWORK RELATIONSHIPS

- Build and maintain strong relationships with networks, stations, DSPs, and media partners
- Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency

## CROSS-FUNCTIONAL COLLABORATION

- Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Work with analytics teams to interpret results and translate insights into actionable next-steps

## PERFORMANCE REPORTING & INSIGHTS

- Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
- Translate campaign performance into clear insights for senior leadership

## BUDGET MANAGEMENT

- Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets

## TESTING & INNOVATION

- Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
- Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts

## QUALIFICATIONS

- 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
- Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
- Established relationships with networks, stations, and media vendors a strong plus.
- Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

## NYC PAY TRANSPARENCY DISCLOSURE

Salary Range: $170,000 to $250,000 plus equity

This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.

## OUR CULTURE

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

## COMMITMENT TO EQUAL OPPORTUNITY

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.

## About Kalshi

## Company Overview
- **One-liner**: Kalshi operates a federally regulated prediction market where users trade event contracts on real-world outcomes such as politics, sports, economics, and weather.
- **Entity Type**: Private (raised over $1B in funding; latest valuation ~$22B as of 2026)
- **Headquarters**: New York, New York, USA
- **Founded**: 2019
- **Founders**: Tarek Mansour, Luana Lopes Lara

## Core Business
- **Primary Industry**: Financial Services – Prediction Markets / Event Contracts
- **Target Customers**: B2C retail traders (via platform and partners like Robinhood, Webull) and B2B/institutional clients
- **Mission/Purpose**: To create a new asset class (event contracts) that lets people trade on the outcome of real-world events, fully regulated by the CFTC.

## Products & Services
- **Kalshi Exchange (Platform)**: A web and mobile marketplace where users buy/sell event contracts on yes/no questions (e.g., “Will BTC hit 150K?”). Prices move between $0.01 and $0.99 based on market probability, with $1 payout if the event occurs. Regulated by the CFTC.
- **Kalshi API**: Programmatic access for partners and institutional traders to integrate event contracts into their own platforms (used by Robinhood, Coinbase, etc.).
- **Partner Integrations**: Event contract feeds available on Robinhood, Coinbase, Webull, Phantom, Google Finance, and more.

## Market Standing
- **Valuation/Market Cap**: $22B (as of 2026 raise led by Coatue)
- **Key Metric**: Annual revenue ~$90M (estimated, 2026); Total funding >$1B
- **Notable Investors/Partners**: Sequoia Capital, Andreessen Horowitz, Y Combinator, Neo, Multicoin Capital, SV Angel, Charles Schwab, Henry Kravis, Coatue. Partners include Robinhood, Coinbase, Phantom, CNN, CNBC, Solana, Google Finance, NHL, Fox News.
- **Growth Signals**: Employee headcount grew 156.9% YoY (to 166 on LinkedIn, ~203 per Built In); LinkedIn followers up 342.2% YoY; active partnerships with major fintech and media brands; 27+ active job postings at time of research.

## Competitive Advantages
- **First-Mover Regulated** – Kalshi is the first and largest legal, CFTC-regulated prediction market in the U.S., creating a new asset class (event contracts).
- **Deep Capital & Network** – Backed by top-tier investors (Sequoia, a16z, YC) and distribution partnerships (Robinhood, Coinbase) provide massive reach.
- **Platform Stickiness** – Real-time trading on news and economic events creates frequent engagement and a unique hedge/speculation tool.
- **Marketplace Liquidity** – As the largest U.S. prediction market, network effects drive deeper liquidity and better pricing.

## Strategic Focus
- **Scaling Adoption** – Expanding distribution through partnerships (Robinhood, Coinbase, Webull) and institutional channels.
- **Product Expansion** – Adding new event categories (sports, weather, AI outcomes) and improving UI/UX for retail traders.
- **Regulatory Leadership** – Working closely with the CFTC to legitimize and grow the event contract asset class globally.

## Why Work Here
- **High-Growth Environment** – 150%+ headcount growth, massive valuation jump, and a “startup within a new asset class” vibe.
- **Competitive Compensation** – Competitive salary, equity, comprehensive health/dental/vision, 401(k), and in-office meals.
- **Culture & Values** – Emphasis on “Climb the Steeper Mountain,” ownership (“It’s Yours, Make it Work”), and deliberate execution. In-office or flexible hybrid model (NYC-based).
- **Engineering & Tech Stack** – Modern stack including React, Next.js, TypeScript, Go, Java, PostgreSQL, MongoDB, Kafka, AWS, Azure, Terraform. Roles span product engineering, infrastructure, SRE, data science, and mobile.
- **Strong Ratings** – 4.4/5.0 on employer review sites (compensation 4.1, culture 4.2, career 4.4).

## Sources
1. [kalshi.com/careers](https://kalshi.com/careers)
2. [jobs.ashbyhq.com/kalshi](https://jobs.ashbyhq.com/kalshi)
3. [builtin.com/company/kalshi](https://builtin.com/company/kalshi)
4. [linkedin.com/company/kalshi](https://www.linkedin.com/company/kalshi)

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