---
title: 'Live Operations Coordinator - SEC at Hawk-Eye Innovations (HEI)'
canonical: 'https://feeny.ai/job/live-operations-coordinator-sec-hawk-eye-innovations-hei-birmingham-vca3mcczwj2t'
type: 'job'
last_seen: '2026-10-16'
---

# Live Operations Coordinator - SEC at Hawk-Eye Innovations (HEI)

- **Company:** Hawk-Eye Innovations (HEI)
- **Location:** Birmingham, AL
- **Compensation:** $43k–$57k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/hawkeyeinnovations/50e2c73e-7607-43f9-a9a0-fe03c3c4581c

## Job description

Department: Operations – College SEC Contract: Full-time Salary: $43,112 - $57,482 base salary, plus bonus Location: Birmingham, AL (Up to 5 days/week in the office)

## Role and Team Overview

As a College Live Ops Coordinator, you will work as part of a growing team to ensure the operational quality of Video Replay services for the Southeastern Conference (SEC). The sports included in our SEC delivery span Women’s Soccer, Volleyball, Men’s & Women’s Basketball, Baseball, and Softball. The 2024-25 season marked our inaugural year partnering with the SEC. As we close out Year 2, we are looking to expand our team to further support and scale this delivery. We will equip you with comprehensive training, support, and full exposure to our proprietary systems. We highly encourage professional development and career progression to ensure you can make a lasting impact on what we do.

## Key Responsibilities

- Operational Quality: Take responsibility for the "live" operational quality of replay deliverables. Verify system readiness for every assigned sporting event and ensure all system workflows are strictly followed while corresponding directly with onsite personnel.
- Documentation & Training: Produce thorough documentation for (and assist in delivering) training programs for college replay staff, including both onsite technicians and the Birmingham team (in alignment with Service Ops).
- Workflow Refinement: Create and refine comprehensive documentation for operational workflows, including checklists, post-event reporting, and disaster recovery protocols.
- Process Improvement: Continuously challenge existing processes to identify operational gaps and inefficiencies.
- Hardware Monitoring: Partner with the Atlanta Project Team to monitor system performance and ensure any hardware anomalies or quirks are addressed in a timely manner with a definitive rectification plan.
- First-Line Issue Resolution: Act as the first level of resolution for operational software issues and challenges before escalating to the Tech Ops engineering teams.
- Software Feedback: Provide constructive feedback on software functionality, UI, and general ease of use from an end-user standpoint to help drive development.

What to Be Prepared For Because this position is incredibly versatile, there is no "typical day in the life." Instead, your schedule will adapt to the sporting calendar, shifting between fast-paced live event support on game days and structured project collaboration mid-week.

- Event Readiness: Your primary role will be to ensure the quality of assigned events are operationally sound from pre-game, in-game, and post-game checklists.
- Primary Contact: You will be the main point of contact for on-site personnel if remote assistance is required, as well as relaying all necessary information regarding each assigned event to the wider Hawk-Eye team.
- Logistical Support: You and your team will be responsible for ensuring the operational preparedness of events that require logistical support and attention (Staffing, hardware/network/software requirements).
- Travel: You will be expected to travel at times to select events that require on-site staff, and times events around the conference that require Birmingham staff representation.

Skills, Attributes, and Requirements Essentials

- Core Soft Skills: High adaptability, a strong willingness to learn, and a genuine passion for sport.
- Remote Support Experience: A strong background in providing remote technical or operational support, with excellent system-level troubleshooting and communication skills.
- Attention to Detail: Meticulous attention to detail, specifically when creating and maintaining technical documentation.
- Process Improvement Mindset: Comfortable challenging current operational processes to drive improvements.
- Collegiate Sports Knowledge: A deep knowledge of collegiate sports and a general interest in the sports this encompasses.
- Problem-Solving Attitude: A proactive, solution-oriented mindset with a strong desire to learn, adapt, and grow your career within sports technology.

Desirables

- Industry Experience: Prior experience within the broadcast A/V industry.

What Difficulties Might I Face?

- Non-Traditional & Live Hours: Due to the live nature of the events this role spans, you must be prepared to work non-traditional hours. This includes long days over consecutive weekends and midweek evenings—because we work whenever sport happens, flexibility is key to success in this position.
- Technical Troubleshooting: In this role, you will be the primary remotely supervising contact for Hawk-Eye on-site personnel, meaning you will be responsible for ensuring the technical and operational readiness for each assigned event. You will step in to fix issues remotely as they arise under tight timelines. Taking ownership of replay service delivery will require a strong problem-solving mindset and clear communication in high-pressure situations.

## Team Culture

At Hawk-Eye, we pride ourselves on a collaborative, high-performance culture where trust, passion, and innovation thrive. We believe in fostering an environment where every team member is empowered to push boundaries and contribute to the future of sports technology. Our work is guided by three core values:

- We are Brave: We challenge the status quo, embrace big ideas, and constantly seek new ways to innovate in the sports entertainment industry. We aren't afraid to take risks in pursuit of excellence.
- We are Owners: We take personal accountability for our work, our decisions, and our collective success. We celebrate our wins together and treat every challenge as an opportunity to learn, grow, and improve.
- We are Inclusive: We believe our diversity makes us stronger. We cultivate a welcoming environment where unique perspectives are valued, all while being united by our shared love for sports and technology.

Salary & Benefits Disclosure The anticipated annual base salary for this position is $43,112 - $57,482. This range does not include any other compensation components or bonuses for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include the applicant's qualifications, years of relevant experience, unique skill sets, educational background, professional certifications, and geographic location. In addition to a competitive base salary, this position is eligible for a comprehensive benefits package including:

- Healthcare coverage (medical, dental, and vision)
- Paid vacation time
- 80 hours of accrued paid sick leave annually

## About Hawk-Eye Innovations (HEI)

## Company Overview
- **One-liner**: Hawk-Eye Innovations is the global leader in sports officiating and broadcast enhancement technology, providing optical tracking, video replay, and data analytics to make sport fairer, safer, and more engaging.
- **Entity Type**: Private (Subsidiary of Sony Group)
- **Headquarters**: Basingstoke, Hampshire, United Kingdom (with additional offices in Southampton, London, Bristol, Atlanta, and remote centers across 43 countries)
- **Founded**: 2001
- **Founders**: Paul Hawkins (inventor of the Hawk-Eye system)

## Core Business
- **Primary industry/industries**: Sports Technology, Officiating Technology, Broadcast Production, Performance Analytics
- **Target customers**: Professional sports leagues, federations, broadcasters, and teams (B2B) across football, cricket, tennis, baseball, American football, basketball, rugby, ice hockey, and more.
- **Mission or purpose statement**: "To pioneer change in sport, challenging convention for its betterment through a unique blend of creativity, tech, and innovation." Their vision is "To be the trusted choice for pioneering and inspiring change in sport."

## Products & Services
- **Optical Tracking & Camera Calibration**: Powers performance, ball, and object tracking across all sports.
- **Video Replay & Officiating Systems**: Multi-angle replay technology underpinning VAR (football), Goal Line Technology, Semi-Automated Offside, TMO (rugby), Electronic Line Calling (tennis), and MLB/NHL/NFL replay systems.
- **Insight & Data Analytics**: Data collation, aggregation, and visualization for broadcast, team analytics, and fan engagement.
- **StatCast (MLB)**: Core ball, player, and bat tracking data for Major League Baseball since 2019.
- **Beyond Sports Integration**: Real-time 3D game recreations for broadcast (sister company within Sony Sports).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private subsidiary of Sony Group).
- **Key Metric**: Operates across 95+ countries, covering 400+ seasons, 400+ stadiums, and 45,000+ matches per year. Employs over 1,000 team members.
- **Notable Investors/Partners**: Part of the Sony Sports family (alongside Pulselive and Beyond Sports). Key clients include FIFA, UEFA, MLB, NFL, NHL, NBA, ICC, ATP, and WTA.
- **Growth Signals**: Rapidly expanding in North America (Atlanta hub for MLB, NFL, MLS). Implementing new technologies like ABS (Automated Ball-Striking) Challenge system in baseball. Expanding into new sports and leagues globally.

## Competitive Advantages
- **Unmatched Credibility & Longevity**: Over 20 years as the gold standard in sports officiating, trusted by the world's top leagues and federations.
- **Proprietary Technology**: Sub-second skeletal tracking, advanced camera calibration, and optical tracking systems that are deeply integrated into major sports (e.g., MLB StatCast, NFL replay, VAR).
- **Sony Ecosystem Backing**: Access to Sony's resources, R&D, and global distribution network provides stability and scale.
- **Global Scale & Data Moat**: The sheer volume of matches and data processed (45,000+ matches/year) creates a massive data advantage that is difficult for competitors to replicate.

## Strategic Focus
- **North American Expansion**: Growing the Atlanta office to support MLB, NFL, and MLS, hiring exceptional talent for the region.
- **Innovation in Officiating**: Developing and deploying new technologies like Semi-Automated Offside (SAOT) and ABS Challenge systems.
- **Broadcast & Fan Engagement**: Enhancing real-time 3D recreations and data visualization through the Sony Sports ecosystem.
- **Talent Acquisition**: Actively hiring globally for software engineering, operations, product management, and commercial roles to support growth.

## Why Work Here
- **Global Impact**: Work on technology that directly influences the world's biggest sporting events (UEFA Champions League, World Cup, Super Bowl, Wimbledon, etc.).
- **Culture & Values**: "Be Brave, Be Owners, Be Inclusive." The company emphasizes bold problem-solving, entrepreneurial ownership, and a diverse, united community.
- **Flexible & Remote Working**: Offers flexible and remote working options, with a global presence allowing for travel and relocation opportunities.
- **Benefits**: Generous annual leave, pension scheme, Sony discounts, free access to the Unmind app (mental health), health & wellness activities, and an onsite gym at the Basingstoke HQ.
- **Career Growth**: Opportunities to travel the world as a systems operator, or grow within engineering, product, and leadership teams. The company is scaling rapidly, especially in North America.

## Sources
1. [Hawk-Eye Innovations Official Site](https://www.hawkeyeinnovations.com/)
2. [Hawk-Eye About Page](https://www.hawkeyeinnovations.com/about)
3. [Hawk-Eye Careers Page](https://careers.hawkeyeinnovations.com/)
4. [Hawk-Eye Jobs (Ashby)](https://jobs.ashbyhq.com/hawkeyeinnovations)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/hawk-eye-innovations-limited)

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