---
title: 'Local Visibility Optimization Specialist at SOCi'
canonical: 'https://feeny.ai/job/local-visibility-optimization-specialist-soci-toronto-2fkh44pzq75z'
type: 'job'
last_seen: '2026-11-12'
---

# Local Visibility Optimization Specialist at SOCi

- **Company:** SOCi
- **Location:** Toronto, Canada / Vancouver, Canada
- **Work type:** remote
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/soci/jobs/6225044004

## Job description

Who We Are:

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades [here](https://www.soci.ai/culture/)!

## About the Role

The Local Visibility Optimization Specialist is responsible for supporting the delivery of SOCi’s Local Visibility Optimization professional services offering to customers. This role serves as a hands-on local SEO practitioner, helping customers improve local search visibility, discoverability, rankings, listings performance, and overall local digital presence.

This role supports customer outcomes through SEO audits, performance analysis, keyword tracking, competitive analysis, monthly reporting, action tracking, and customer-facing recommendations. The Local Visibility Optimization Specialist helps translate local SEO data, customer goals, and market trends into clear insights and practical recommendations that support improved local visibility performance.

The Local Visibility Optimization Specialist partners with the Manager, Local Visibility Optimization, Customer Success Managers, Professional Services team members, and other internal stakeholders to ensure customers receive consistent, accurate, and actionable guidance aligned to the scope of SOCi’s Local Visibility Optimization service offering.

## PRIMARY RESPONSIBILITIES:

- Execute assigned Local Visibility Optimization professional services work with quality, consistency, and customer impact
- Serve as a customer-facing local SEO specialist supporting local search visibility, listings optimization, keyword performance, and local discoverability
- Conduct SEO audits and contribute to customer-specific success plans that identify opportunities, priorities, and recommended actions
- Build and deliver monthly SEO analysis reports that clearly explain performance trends, visibility shifts, and recommended next steps
- Support keyword tracking and performance analysis, including GeoRank-related insights where applicable
- Track recommendations, actions, and optimizations throughout the customer lifecycle to support measurement and continuous improvement
- Conduct competitive analysis to help customers understand their local visibility position relative to approved competitors
- Participate in customer meetings and QBRs to present insights, discuss recommendations, and support alignment on priorities
- Partner with Customer Success Managers and the Manager, Local Visibility Optimization to ensure Local Visibility Optimization work supports broader customer goals and engagement strategies
- Identify opportunities to improve customer deliverables, reporting quality, internal workflows, and execution consistency
- Communicate clearly with customers and internal stakeholders regarding recommendations, dependencies, risks, timelines, and outcomes
- Maintain strong understanding of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels

## ADDITIONAL ROLE-SPECIFIC RESPONSIBILITIES:

- Maintain and update Local Visibility Optimization templates, reporting frameworks, audit materials, and customer-facing deliverables
- Support consistent execution of local SEO advisory services at scale
- Assist with internal enablement for Customer Success teams by providing local SEO insights, reporting context, and service clarification support
- Help identify customer requirements, including data access needs such as Google Search Console access, and communicate those requirements to the appropriate stakeholders
- Reinforce service boundaries and escalate scope-related questions when customer requests fall outside the approved service package
- Partner with the Manager, Local Visibility Optimization to identify recurring customer trends, reporting needs, product feedback, and visibility-related challenges
- Stay current on local SEO best practices, search engine updates, local ranking factors, and changes impacting customer visibility across listings, search, maps, and local landing pages

## MINIMUM QUALIFICATION:

- 3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role
- Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
- Experience analyzing performance data and translating insights into actionable customer recommendations
- Experience creating customer-facing reports, presentations, audits, or strategic recommendations
- Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity
- Strong written and verbal communication skills
- Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously
- Bachelor’s degree or equivalent experience required

## PREFERRED QUALIFICATION:

- Experience supporting multi-location brands, franchise businesses, or enterprise customers
- Experience with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms
- Experience supporting paid professional services or customer-facing advisory packages
- Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance
- Experience in SaaS, MarTech, digital marketing, local marketing, or agency environments
- Experience partnering with Customer Success, Professional Services, Product, or Support teams to improve customer outcomes
- Familiarity with SOCi’s product suite, local marketing platform capabilities, and customer use cases

What SOCi Provides to You

- Comprehensive Benefits Package (full-time permanent, non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible Work Environment  (full-time, non-contract roles only)
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit [soci.ai](http://soci.ai) for more information.

#LI-Remote

## About SOCi

## Company Overview
- **One-liner**: SOCi provides an AI-powered multi-location marketing platform that automates local marketing tasks for enterprise brands across thousands of locations.
- **Entity Type**: Private (backed by leading strategic investors; funding stage not publicly disclosed)
- **Headquarters**: San Diego, California, USA
- **Founded**: 2012
- **Founders**: Afif (full name not publicly confirmed) – Founder & CEO

## Core Business
- **Primary industry**: Marketing technology (martech), specifically multi-location marketing software.
- **Target customers**: B2B – Enterprise and SMB brands with hundreds to thousands of local storefronts (e.g., Ford, Ace Hardware, Kumon, Liberty Tax).
- **Mission / Purpose**: Empower multi-location brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster by deploying an AI-powered digital workforce.

## Products & Services
- **Genius Reputation Agent™**: AI-powered agent that automatically responds to reviews across all locations and networks, boosting local brand visibility and reputation.
- **Genius Search Agent™**: Automates monthly listing analysis and optimization to improve local search visibility, traffic, and conversions.
- **Genius Social Agent™**: Automatically builds social content calendars, responds to engagements, and drives local social branding.
- **Chat**: Localized chatbots for Facebook, SMS, and website to answer questions, gather data, and generate leads 24/7.
- **Pages**: Auto-generated, search-optimized local landing pages that drive conversions.
- **Locator**: Customizable, search-optimized store locator pages to help customers find nearby locations and products.
- **Surveys & Forms**: Automated, localized surveys and forms to capture customer insights, generate leads, and collect first‑party data.
- **All offerings are SaaS / software**.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding not disclosed; has **500 employees** as of the latest reporting. The platform has autonomously executed **over one million hours of marketing work** and recaptured **nearly $2.1B in brand value**.
- **Notable Investors/Partners**: Backed by “leading strategic investors” (names not specified in public materials); partners with major enterprise brands like Ford, Ace Hardware, Kumon, and Liberty Tax.
- **Growth Signals**: Recognized by Fast Company as one of the World’s Most Innovative Companies; trusted by **nearly 1,000 top brands**; first to deploy an agentic AI workforce at scale powering over **200,000 local agents** across 500+ enterprise brands.

## Competitive Advantages
- Proprietary **Genius AI™** and suite of **Genius Agents™** – the first AI‑powered digital workforce capable of handling the workload of 1,000 local marketers.
- Comprehensive, all‑in‑one platform for multi‑location marketing (reputation, search, social, chat, pages, listings) – reducing tool sprawl.
- Ability to automate and optimize marketing at the local level while maintaining national brand consistency.
- Strong traction with large, well‑known franchise and retail brands.

## Strategic Focus
- Continue expanding AI agent capabilities to automate more local marketing tasks.
- Deepen integration with enterprise workflows and enhance data analytics to prove ROI for multi-location brands.
- Scale customer base beyond current 1,000 brands and further penetrate verticals like retail, automotive, and services.

## Why Work Here
- **Culture**: Values performance (“Find Your Genius”), customer obsession, innovation (“attack the underlying problem in a new way”), and peer recognition via **SOCiStrong** program.
- **Remote/Hybrid**: **100% remote company** – employees can work from anywhere; regional in‑person events (“Executive Connects”) are hosted periodically.
- **Perks & Benefits**: Health insurance (medical, dental, vision), Flexible Spending Account (FSA), generous parental leave, family medical leave, company equity, performance bonuses, employee discounts, pet‑friendly office (for those near a physical location), job training & conferences, customized development tracks, legal assistance, travel concierge services.
- **Engineering Culture**: Tech stack includes AWS, JIRA, Google Analytics, Tableau, Figma, Zoom; strong focus on learning & development with formal onboarding (first 90 days) and LEAD program for people leaders.

## Sources
1. [soci.ai](https://www.soci.ai/)
2. [soci.ai/about](https://www.soci.ai/about/)
3. [soci.ai/careers](https://www.soci.ai/careers/)
4. [soci.ai/culture](https://www.soci.ai/culture/)
5. [builtin.com](https://builtin.com/company/soci)

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