--- title: 'Loyalty Program Strategist - Freelance - Remote at Right Side Up' canonical: 'https://feeny.ai/job/loyalty-program-strategist-freelance-remote-right-side-up-austin-pwdzeeamajms' type: 'job' last_seen: '2026-09-08' --- # Loyalty Program Strategist - Freelance - Remote at Right Side Up - **Company:** Right Side Up - **Location:** Austin, TX - **Work type:** remote - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/rightsideup/1d37428b-cd32-45d3-b46e-459d493c42da ## Job description ## About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more. ## About the Role We're seeking freelance Loyalty Program Strategists to help our clients design, evaluate, and scale loyalty programs that drive real business growth. This is a niche, senior specialty: we're looking for people who have actually built and shipped loyalty programs at leading brands, across B2B, B2C, and marketplace models, and who bring a blend of product and marketing instincts to the work. Contract projects typically range from 10–20 hours per week, depending on client needs and project scope. ## Responsibilities - Audit existing loyalty or rewards programs, including mechanics, redemption structures, and unit economics. - Evaluate whether a loyalty program is the right growth lever for a given business, product, or customer segment, and make the case either way. - Design loyalty program strategy and mechanics tailored to B2B, B2C, and marketplace business models. - Build the business case connecting loyalty investment to retention, repeat behavior, and revenue growth. - Assess customer behavior, segmentation, and what motivates a given audience to take action. - Benchmark against competitors and comparable loyalty programs, and know when a comparison does or doesn’t translate. - Partner closely with product, marketing, and finance stakeholders to align on scope, priorities, and tradeoffs. - Translate strategy into a clear, execution-ready framework or proposal that product and engineering teams can build against. - Define success metrics and measurement frameworks for new or evolved loyalty programs. - Advise on program structure, including tiering, earn/burn mechanics, and personalization. - Present findings and recommendations to senior stakeholders, including executive teams. - Stay current on loyalty and retention best practices across industries and business models. ## Requirements - 8+ years designing and building loyalty programs, ideally across B2B, B2C, and/or marketplace businesses. - Track record evaluating the unit economics and business case behind loyalty investments, not just program design. - Strong blend of product and marketing instincts, with a clear read on what motivates people to take action. - Comfortable operating cross-functionally with product, engineering, and finance stakeholders. - Experience translating strategy into frameworks that product and engineering teams can execute against. - Hands-on operator who has shipped loyalty programs, not just advised on them. - Comfortable in open-ended, evaluative engagements, structuring ambiguity into a clear deliverable. Tools & Platforms - Familiarity with loyalty and rewards platforms such as Yotpo, Smile.io, Annex Cloud, Bond, or custom-built systems. - CRM and lifecycle marketing tools. - Analytics platforms for cohort, retention, and unit economics analysis. ## Why Right Side Up Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts! ## About Right Side Up ## Company Overview - **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring. - **Entity Type**: Private (Privately Held) - **Headquarters**: Austin, Texas, United States - **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston) - **Founders**: Tyler Elliston ## Core Business - Primary industry: Marketing Services / Growth Marketing - Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble) - Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center. ## Products & Services Right Side Up offers three engagement models, each tailored to client needs: - **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support. - **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives. - **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks. All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY) - **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble. - **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines. ## Competitive Advantages - **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process. - **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting. - **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies. - **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong. ## Strategic Focus - Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process. - Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations. - Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served. ## Why Work Here - **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace. - **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats. - **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development. - **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement. - **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry. ## Sources 1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values 2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works 3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure 4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification 5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline ## Other roles at Right Side Up - [Paid Social Marketing Consultant (Fintech)](https://feeny.ai/job/paid-social-marketing-consultant-fintech-right-side-up-austin-6nzn0r8x3wma) — Austin, TX - [Paid Search Marketing Consultant (Fintech)](https://feeny.ai/job/paid-search-marketing-consultant-fintech-right-side-up-austin-tjaqyvzcc1sf) — Austin, TX - [UX/UI Designer, Design Systems Consultant (AI-Fluent)](https://feeny.ai/job/ux-ui-designer-design-systems-consultant-ai-fluent-right-side-up-austin-hpw6cggkess0) — Austin, TX - [Marketing Technology & Media Platforms Consultant](https://feeny.ai/job/marketing-technology-media-platforms-consultant-right-side-up-austin-qyw5bk83xcgc) — Austin, TX - [Programmatic Marketing Consultant](https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe) — Austin, TX - [Creative Lead](https://feeny.ai/job/creative-lead-right-side-up-austin-2xbpe6f05tfm) — Austin, TX - [AI Marketing Ops/Engineer Consultant](https://feeny.ai/job/ai-marketing-ops-engineer-consultant-right-side-up-austin-4n6t2a52t4vj) — Austin, TX - [Growth Marketing Strategist](https://feeny.ai/job/growth-marketing-strategist-right-side-up-austin-7njxvcrtfsy3) — Austin, TX - [Performance Art Director](https://feeny.ai/job/performance-art-director-right-side-up-austin-c92dw5qdwwqe) — Austin, TX - [Influencer Marketing Consultant](https://feeny.ai/job/influencer-marketing-consultant-right-side-up-austin-aqdcwx51qvyg) — Austin, TX