---
title: 'Loyalty Shop Manager | Betty CA at Betty'
canonical: 'https://feeny.ai/job/loyalty-shop-manager-betty-ca-betty-sofia-bjq6xfn50h8w'
type: 'job'
last_seen: '2026-09-12'
---

# Loyalty Shop Manager | Betty CA at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5211293007

## Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

About the role: A successful candidate will be passionate about delivering a rich and exciting player experience through thoughtful and data-driven reward mechanics. If you have a passion for games and analytics, then this is a great opportunity. You’ll partner closely with Live Ops, Product, and Analytics teams to create and maintain rewards systems that are engaging, balanced, and seamlessly integrated into Betty’s product. This role comes at an exciting time for Betty, as we launch a wave of new features and offer the opportunity to build something truly innovative in iGaming.

Key Responsibilities:

- Developing a comprehensive Loyalty Shop strategy.
- Managing the loyalty shop offering – bonus purchases and tangible items (digital and physical)
- Setting up local (Alberta) partnerships to ensure an ever-evolving shopping experience and smooth logistics.
- Running regular shop discounts and promotions.
- Owning the shop P&L.
- Analyzing shop performance and generating relevant reports.
- Collaborating with internal teams and acting as a Loyalty Shop main expert.
- Participating in the development of new Loyalty Shop features and promotional tools.

Requirements:

- Experience owning a loyalty programme in the gambling industry or digital loyalty program management or e-commerce
- Strong analytical skills with a data-first mindset and the ability to make decisions based on performance metrics. SQL experience is a plus.
- Fluency in both - verbal and written English
- Strong understanding of mobile products and player behaviour.
- Excellent communication skills, with the ability to explain reward mechanic design through a clear, player-focused lens
- Good understanding of product, commercial, operational, and marketing principles.

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

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