--- title: 'Manager - Affiliate Marketing & KOL Management at aCommerce' canonical: 'https://feeny.ai/job/manager-affiliate-marketing-kol-management-acommerce-malaysia-local-de525zjp6d6s' type: 'job' last_seen: '2026-10-21' --- # Manager - Affiliate Marketing & KOL Management at aCommerce - **Company:** aCommerce - **Location:** Malaysia-Local - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-10-21 - **Apply:** https://job-boards.greenhouse.io/acommerce/jobs/8305387 ## Job description Job Purpose The Manager – Affiliate & KOL Management owns the affiliate strategy and grows the programme for our brand partners. It involves identifying, managing, and maintaining relationships with KOLs and affiliate partners to enhance brand visibility, engagement, and sales The role is expected to set targets, builds performance-driven programmes, and uses data to improve GMV, conversion and ROI across the creator and affiliate base. Job Responsibilities 1. Strategy & Ownership - Act as the subject-matter lead for affiliate and creator marketing in the markets it supports: guide colleagues, share best practice and set the standard for programme quality. - Own relationships with clients and brand stakeholders for affiliate programmes: present strategy and results, manage expectations and handle escalations. - Standardise processes, playbooks and reporting so programmes are repeatable and scale across brands. 1. Affiliate Marketing & Analytics - Develop and execute affiliate strategies for each market that increase brand visibility and sales, on different channels (eg Tiktok, Lazada, Shopee etc) as aligned with the brand. - Set affiliate programme structure for each brand: commission tiers, product seeding rules, sample allocation, performance incentives and bonus mechanics. - Identify and recruit influencers and content creators to join the affiliate program - Build and maintain a healthy affiliate pipeline: set recruitment targets, track activation rates, and retire or re-engage inactive creators. - Collaborate with affiliates to create and optimise content that aligns with brand messaging. - Run affiliate-driven LIVE selling programmes, including scheduling, host coordination and performance review. - Monitor affiliate quality and compliance, and take action on off-brand content, misleading claims or non-compliant promotion. - Track and analyse affiliate performance: GMV, orders, conversion rate, GPM, commission cost, creator-level and video-level performance. - Own the affiliate commission and incentive budget: forecast spend, approve payouts and keep spend aligned with ROI and ROAS targets. 1. KOL/Creator Relationship Management - Identifying and manage KOL Relationships - Research and stay updated on trends to identify KOLs that align with the brand’s target audience and image. - Build and maintain strong relationships with KOLs to ensure long-term collaboration. - Act as the main point of contact, managing communication and coordination throughout - Develop and implement marketing campaigns with KOLs to drive brand awareness and sales. - Prepare detailed campaign briefs to KOLs. - Review and analyze KOL content, ensuring alignment with brand guidelines before client approval. - Monitor campaign performance and ensure smooth execution within the planned timeline. - Generate new ideas and contribute to strategic projects as assigned. - Manage and allocate budgets effectively for KOL campaigns. - Track and evaluate campaign effectiveness, ensuring alignment with ROI objectives. - Compile reports and provide insights to optimize future KOL collaborations and campaign strategies ## Key Requirements Education & Experience - Bachelor's degree in Marketing, Communications, Business or a related field. - Minimum 6 years of experience in affiliate marketing, influencer marketing or KOL management, including at least 2 years running TikTok Shop affiliate or comparable social commerce programmes. - Experience with Beauty, Personal Care or FMCG brands is highly preferred. - Existing network of creators and affiliates in the markets served is an advantage. ## Skills - Strong understanding of influencer marketing, KOL management and social media trends. - Proven ability to recruit, activate and scale affiliate programmes to commercial targets, and to work independently. - Strong analytical skills: able to read performance data, build reports and turn insights into action. - Excellent communication, negotiation and coordination skills. - Creative mindset with a good sense for engaging short-video content. - Proficiency in Microsoft Office, Google Sheets and Google Slides. Personal Attributes - Commercially driven, with a focus on results and ROI. - Creative and adaptable, comfortable with fast-changing platform rules and trends. - Detail-oriented and well organised when managing many creators and projects at once. - Passionate about skincare, beauty and social commerce trends. - Able to build trust with creators and partners. ## About aCommerce ## Company Overview - **One-liner**: aCommerce is the largest e-commerce enabler in Southeast Asia, providing end-to-end solutions for global brands to manage, market, and fulfill their online sales. - **Entity Type**: Private (Series D) - **Headquarters**: Bangkok, Thailand - **Founded**: 2013 - **Founders**: Paul Srivorakul, Tom Srivorakul, and John Srivorakul ## Core Business - Primary industry/industries: E-commerce Services (E-commerce Enabler), Supply Chain & Logistics, Digital Marketing, Retail Technology - Target customers: B2B — primarily global and regional brands (e.g., L’Oréal Group, Adidas, Abbott, Unilever, Nescafe, Samsung, Nestle) looking to sell online in Southeast Asia - Mission or purpose statement: "Making E-commerce Easy" ## Products & Services - **E-commerceIQ**: A unified platform providing a 360° view of business operations, including accounting, merchandising, performance marketing, account management, fulfillment and logistics, omnichannel order management, and business intelligence. - **Warehouse & Order Fulfillment**: Physical storage and shipping services across 8 advanced fulfillment centers in the region. - **Online Store Development**: Building high-performing, user-friendly online stores tailored to brand needs. - **E-commerce Marketing**: Targeted digital marketing services to attract and convert customers. - **Online Brand Management**: Establishing and maintaining consistent brand presence across online channels. - **Customer Service Solutions**: Fast, reliable support for end customers. - **Live Stream Solution**: Interactive live shopping capabilities, supported by 20+ live streaming studios across the region. - **Consultation & Training**: Expert guidance to elevate client e-commerce strategy and team skills. - **EcommerceIQ Market Insights**: Analytics suite (formerly BrandIQ) providing measurable data and actionable insights for online commerce strategy. - **AskIQ**: AI-powered tool for natural language competitor queries and data synthesis. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding raised of **$118.8M** (Series D stage) - **Notable Investors/Partners**: Ardent Capital (founding investor), Inspire Ventures, NTT DOCOMO Ventures, Sumitomo Corporation Equity Asia Limited, Sinar Mas Indonesia, MDI Ventures (Telkom Indonesia fund), Indies Capital Partners, Blue Sky, Cyberagent Ventures, JL Capital, DKSH - **Growth Signals**: - Raised one of the largest Series A rounds in Southeast Asia ($10.7M) - Has achieved group profitability (announced post "aCommerce 2.0" initiative) - Operates in 5 countries (Thailand, Indonesia, Singapore, Malaysia, Philippines) with 1,000+ employees - Over 33% average month-on-month revenue growth in Indonesia at one point - Won Google Global Premier Partner Award for Search Innovation - Launched AI innovations including AskIQ, GEO optimization, and smart PDP generation ## Competitive Advantages - **Scale & Reach**: The largest e-commerce enabler in SE Asia with offices in 5 countries and 8 fulfillment centers, giving unmatched physical infrastructure. - **Integrated Ecosystem**: Unlike competitors with fragmented tools, aCommerce offers a unified platform (EcommerceIQ) that combines fulfillment, marketing analytics, and AI-powered data synthesis. - **Deep Regional Expertise**: Over a decade of experience (since 2013) navigating the complex and diverse SE Asian e-commerce landscape. - **AI-First Innovation**: Actively investing in AI tools for commerce (AskIQ, automated ad creation, shelf intelligence) to provide a competitive edge for clients. - **Strong Brand Partnerships**: Long-term relationships with global giants like L’Oréal, Adidas, Unilever, Samsung, and Nestle serve as powerful social proof. ## Strategic Focus - **"aCommerce 2.0" Initiative**: A pivot towards profitability and sustainable growth, which has reportedly been achieved. - **AI-Powered Intelligent Commerce**: Deep investment in AI to automate and optimize e-commerce operations, from competitor analysis to content generation. - **Live Commerce Expansion**: Leveraging 20+ live streaming studios to capture the booming live shopping trend in SE Asia. - **Regional Domination**: Continuing to strengthen its position as the go-to partner for global brands in Southeast Asia. ## Why Work Here - **E-commerce Career Launchpad**: aCommerce positions itself as a place where employees build a "CAREER in e-commerce," not just a job, with exposure to all facets of the industry in a fast-growing market. - **Growth & Learning**: Access to leaders and subject matter experts, with opportunities to understand business strategy and direction. - **Culture & Perks**: Known for investing in employees with solid healthcare, comfortable workspaces, attractive work locations, flexible work arrangements, and free lunch. - **Scale & Impact**: Opportunity to work with the region's largest e-commerce enabler and top global brands, directly impacting their success. - **Diversity & Inclusion**: Committed to equal opportunities and a work environment free of discrimination and harassment. - **Work Policy**: Information on remote/hybrid policy is not explicitly stated, but "flexible work arrangements" are mentioned as a perk. ## Sources 1. [acommerce.asia - About Page](https://www.acommerce.asia/about/) 2. [acommerce.asia - Main Site](https://www.acommerce.asia/) 3. [acommerce.asia - Careers Page](https://www.acommerce.asia/career/) 4. [CB Insights - aCommerce Profile](https://www.cbinsights.com/company/acommerce) 5. 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