---
title: 'Manager, Analytics & Insights - Programmatic at Zeta Global'
canonical: 'https://feeny.ai/job/manager-analytics-insights-programmatic-zeta-global-fort-lauderdale-p3y1a7337vr6'
type: 'job'
last_seen: '2026-10-29'
---

# Manager, Analytics & Insights - Programmatic at Zeta Global

- **Company:** Zeta Global
- **Location:** Fort Lauderdale, FL / -, United States
- **Work type:** remote
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6162297004

## Job description

## WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://www.zetaglobal.com/).

## THE ROLE

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’s work, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training.

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.

Responsibilities:

Strategy & Client Leadership

- Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
- Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
- Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
- Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
- Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
- Communicate campaign optimization results to clients to prove value against original business goals.

Measurement, Testing & Analytics

- Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
- Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
- Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
- Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively.
- Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges.
- Develop innovative measurement tools and solutions that advance the team’s analytical capabilities.
- Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns.

## Team Management & Development

- Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth
- Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy.
- Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders.
- Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning.
- Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly.

Desired Skills and Experience:

- 5+ years of experience in a digital media, programmatic analytics, or related role.
- Experience mentoring or informally leading peers; prior direct management experience a plus but not required.
- Deep experience in digital media strategy and programmatic analytics.
- Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
- Experience pulling and synthesizing audience insights reports.
- Client-facing experience with a demonstrated ability to lead strategic conversations.

Technical Skills

- Extensive experience with SQL and Excel / pivot tables.
- Excellent presentation, visualization, and storytelling skills with PowerPoint.
- Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus.
- Technical acumen to design campaigns that optimize the use of our technology platform.
- Excellent diagnostic skills.

Leadership & Soft Skills

- A great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members.
- Strong aptitude for media strategy with the ability to contextualize concepts for client audiences.
- Ability to prioritize and delegate across several high-profile accounts simultaneously.
- High degree of creativity, attention to detail, self-motivation, and drive.
- Enthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others.
- Comfortable in a rapidly evolving, startup-style environment.
- Data-driven, technically curious, and self-starting.
- Professional oral and written communication skills.

Education

- Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience.
- Bonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

## BENEFITS & PERKS

- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

## SALARY RANGE

The salary range for this role is $110,000 - $130,000 depending on location and experience.

## PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

## #LI-MR1

#LI-Remote

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

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