---
title: 'Manager, Brand & Product Marketing at Perry Ellis International'
canonical: 'https://feeny.ai/job/manager-brand-product-marketing-perry-ellis-international-miami-y6qxwyex5zp7'
type: 'job'
last_seen: '2026-11-09'
---

# Manager, Brand & Product Marketing at Perry Ellis International

- **Company:** Perry Ellis International
- **Location:** Miami, FL
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/perryellisinternational/jobs/4722119006

## Job description

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Overview We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.

Brand Portfolio Responsibility PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution. Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels. Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear". Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.

## Key Responsibilities

1. Strategic Asset Creation & Campaign Production Leadership Cross-Functional Studio Engine: Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages. Shoot Planning & Creative Execution: Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage. AI Content Innovation Strategy: Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion. E-Commerce Content Strategy: Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.
2. Sales Partnership & Channel Key Style Alignment Commercial Alignment: Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel. Channel-Tailored Go-To-Market Assets: Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in: Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham’s. Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney. Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon. In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.
3. Licensing, Brand Integrity & Global Alignment Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance. Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits. DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.
4. Financial Stewardship & Operations Management Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials). Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.

## Qualifications & Requirements

Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred). Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders. Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce. Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production. Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers. What’s In It For You?

- Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
- Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
- Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
- Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
- Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
- Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

We encourage you to read and understand our Privacy Policy [here](https://pery.com/statements_and_policies/privacyNotice_20240122.html).

## About Perry Ellis International

## Company Overview
- **One-liner**: Perry Ellis International is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories, and fragrances, managing a portfolio of owned and licensed brands.
- **Entity Type**: Public (NASDAQ: PERY)
- **Headquarters**: Doral, Florida, United States (Miami metro area)
- **Founded**: 1967 (predecessor founded 1961)
- **Founders**: George Feldenkreis (with brother Isaac Feldenkreis)

## Core Business
- **Primary industry**: Retail Apparel and Fashion; also operates in accessories and fragrances.
- **Target customers**: B2C (retail consumers via department stores, own retail stores, e-commerce), B2B (wholesale to retailers, licensing partners). Serves all major levels of retail distribution.
- **Mission or purpose statement**: Not explicitly stated, but emphasizes “a broad line of high quality men’s and women’s apparel, accessories and fragrances” and a culture that “embraces diversity, growth and entrepreneurship.”

## Products & Services
- **Perry Ellis®**: Core men’s and women’s sportswear, dress shirts, suits, and accessories.
- **Original Penguin® by Munsingwear**: Iconic menswear line introduced in 2002, now also sold in retail stores.
- **Laundry by Shelli Segal®**: Contemporary women’s wear known for signature prints.
- **Rafaella®**: Women’s sportswear collection (“Fitting is Believing”).
- **Cubavera®**: Men’s and women’s Latin-inspired apparel.
- **Ben Hogan®**: Golf apparel brand.
- **Savane®**: Men’s casual and dress pants.
- **Grand Slam®**: Golf and activewear.
- **John Henry®**, **Manhattan®**, **Axist®**, **Farah®**: Additional men’s and lifestyle brands.
- **Licensed brands**: Nike® (swimwear), Callaway® (golf apparel for US, Canada, Mexico), PGA TOUR® (golf apparel), Jack Nicklaus® (golf sportswear), Jantzen® (swimwear).
- **Fragrances**: Perry Ellis branded fragrances, including Perry Ellis 360°.
- **Retail Stores**: Approximately 60+ stores across the US under Perry Ellis, Original Penguin, and Cubavera banners.
- **Service type**: Mix of design, manufacturing, distribution, and licensing (wholesale, DTC, e-commerce).

## Market Standing
- **Valuation/Market Cap**: Not publicly stated in search results; as of 2026, market cap fluctuates with stock price (PERY). Annual revenue of $874.9M (latest available).
- **Key Metric**: Annual Revenue $874.9M (source: LinkedIn company page).
- **Notable Investors/Partners**: Publicly traded; institutional investors not detailed. Partners include Nike, Callaway, PGA TOUR, Jack Nicklaus.
- **Growth Signals**: 
  - 93 active job postings (as of mid-2026), with monthly increase of +9.4% and quarterly increase of +24.0%.
  - Operating in 40 countries, with offices in Miami, New York, Portland, Tampa, London, Essex, Dublin, Germany, Sweden.
  - Continued expansion of golf and swimwear licensing (e.g., Callaway, PGA TOUR, Nike Swim).
  - 50th anniversary celebrated in 2017; ongoing brand portfolio acquisitions.

## Competitive Advantages
- **Iconic brand portfolio**: Owns and licenses a diverse set of heritage brands (Perry Ellis, Original Penguin, Laundry, Rafaella, Ben Hogan) with strong recognition in department stores and golf/sportswear niches.
- **Licensing expertise**: Long-term partnerships with major sports and lifestyle brands (Nike, Callaway, PGA TOUR, Jack Nicklaus) provide recurring revenue and brand credibility.
- **Vertical integration**: Control over design, sourcing, distribution, and retail allows for cost efficiency and speed to market.
- **Global reach**: Operations in 40 countries, including sourcing in Asia and sales across North America, Europe, and Latin America.

## Strategic Focus
- **Golf and activewear**: Golf apparel is a cornerstone (PGA TOUR, Callaway, Ben Hogan, Jack Nicklaus). Continued investment in golf and performance wear.
- **Swimwear expansion**: Acquired Jantzen and licenses Nike Swim – growing swimwear category.
- **Women’s apparel**: Acquisition of Laundry by Shelli Segal and Rafaella signals focus on contemporary women’s market.
- **Digital transformation**: E-commerce presence for owned brands; job postings for IT, e-commerce, and digital roles.
- **International growth**: European offices (London, Essex, Dublin) and retail stores in the UK; expansion in Latin America.
- **Talent development**: Internship programs, corporate career paths across design, sales, sourcing, HR, IT, finance.

## Why Work Here
- **Culture**: Emphasizes “diversity, growth, and entrepreneurship” – a family-founded company with a history of overcoming challenges (founder fled Cuba with $700). Celebrates 50+ years of innovation.
- **Work environment**: Fast-paced, team-oriented, with opportunities to impact business decisions. Corporate headquarters in Doral, FL (Miami), with offices in New York, Portland, Tampa, London, and distribution centers.
- **Remote/hybrid policy**: Not explicitly stated; many roles are location-based (Miami, NYC, Portland, etc.), but some positions may offer flexibility.
- **Notable perks**: Internship program with real projects and team-building activities; career growth in a global fashion company; involvement in iconic brands.
- **Engineering culture**: IT and MIS departments support e-commerce, data analytics, and supply chain technology. Technical roles available in design, product development, and IT.

## Sources
1. [Perry Ellis International Corporate Site](https://www.pery.com/)
2. [Perry Ellis International Careers Page (Greenhouse)](https://job-boards.greenhouse.io/perryellisinternational)
3. [Perry Ellis International LinkedIn Company Page](https://www.linkedin.com/company/perry-ellis-international)
4. [Perry Ellis International Official History Page](https://www.pery.com/Company/History)

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