---
title: 'Manager, Business Development - Green Chef at HelloFresh'
canonical: 'https://feeny.ai/job/manager-business-development-green-chef-hellofresh-new-york-ny-n01w064gmfe8'
type: 'job'
last_seen: '2026-09-09'
---

# Manager, Business Development - Green Chef at HelloFresh

- **Company:** HelloFresh
- **Location:** New York NY, United States
- **Compensation:** $105k–$122k
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8128576?gh_jid=8128576

## Job description

Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We're looking for a strategic, entrepreneurial Business Development Manager to build and scale a high-impact partnerships portfolio that drives brand growth, strengthens our premium positioning, and generates revenue.

In this role, you'll own the full spectrum of partnerships for Green Chef: brand collaborations, influencer programs, joint promotional campaigns with like-minded brands, and revenue-generating initiatives ranging from in-box sampling to health & wellness ecosystem partnerships including health companies & professionals who actively recommend premium nutrition solutions to their patients. The ideal candidate is a self-starter with strong commercial instincts, a passion for brand-building, and the ability to close deals and execute end-to-end.

The role reports to the Marketing Director of Green Chef and involves close cross-functional collaboration with Marketing Channel Leads, Analytics, Brand Creative, Legal, and Product Marketing. Your work will directly impact customer acquisition, brand visibility, premium positioning, and revenue for HelloFresh's most premium meal kit offering.

You will …

- Own Green Chef's partnerships strategy end-to-end - identifying, pitching, closing, and scaling brand partnerships, influencer programs, joint promotions, and revenue-generating collaborations that accelerate growth
- Build and manage an influencer program spanning paid partnerships, gifting, and ambassador relationships that authentically extend Green Chef's reach among health-conscious, premium audiences
- Develop revenue-generating partnerships - including in-box sampling, co-marketing campaigns, and paid placements with aligned brands -- managing pipeline from prospecting through contract and campaign execution
- Cultivate health & wellness ecosystem partnerships with concierge health companies, RDs, functional medicine practitioners, and other medical professionals who recommend premium nutrition solutions to their patients
- Identify and pitch co-promotional opportunities with external brands that share Green Chef's premium, health-forward positioning to drive awareness, trial, and new customer acquisition
- Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
- Develop, brief, and review creative assets and messaging, ensuring alignment with brand and performance goals across all partnership activations
- Track KPI performance across initiatives - revenue, new customer acquisition, brand lift—using data and insights to guide strategy and optimizations
- Stay informed on industry trends, competitor strategies, and emerging partnership models to fuel innovation and differentiation

You are…

- Proven closer: track record of independently identifying, pitching, and executing partnerships that delivered measurable commercial results
- Influencer-fluent: hands-on experience building and managing influencer programs across tiers (nano through macro), with an understanding of what drives authentic, scalable content and performance
- Entrepreneurial: resourceful, self-directed, and energized by building from scratch—comfortable with ambiguity and quick to move from idea to execution
- Commercially sharp: you think in business cases, not just activations; you can model revenue potential and present a clear ROI rationale to internal stakeholders
- Exceptional communicator: you can autonomously prepare pitches and proposals for external partners and internal leadership alike
- Data-driven: you track and analyze partnership performance and use insights to optimize your portfolio continuously
- Collaborative: you thrive in a cross-functional environment and can drive alignment across Marketing, Legal, Finance, and Creative
- Results-oriented: you focus on outcomes—revenue generated, customers acquired, brand equity built
- Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure.

You have…

- 4+ years of experience in business development, partnerships, influencer marketing, or growth marketing, preferably at a premium consumer brand or agency with a focus on D2C/eCommerce/subscription

You’ll get…

- Competitive salary, 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $105,105—$121,550 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [FSQA Technician](https://feeny.ai/job/fsqa-technician-hellofresh-abbotsford-british-columbia-ej130bed6nj7) — Abbotsford British Columbia, Canada
- [Asset Protection Specialist](https://feeny.ai/job/asset-protection-specialist-hellofresh-newark-nj-kes2b8fttv7g) — Newark NJ, United States
- [Warehouse Lead](https://feeny.ai/job/warehouse-lead-hellofresh-aurora-il-3n4zav90se1d) — Aurora IL, United States
- [Quality Lead](https://feeny.ai/job/quality-lead-hellofresh-aurora-il-65wdz4d201ds) — Aurora IL, United States
- [Kitchen Lead](https://feeny.ai/job/kitchen-lead-hellofresh-aurora-il-ethz7y34170m) — Aurora IL, United States
- [IT Manager, Customer Care](https://feeny.ai/job/it-manager-customer-care-hellofresh-manila-y5p1j01djehq) — Manila, Philippines
- [Senior Director, Health & Safety Operations Europe](https://feeny.ai/job/senior-director-health-safety-operations-europe-hellofresh-amsterdam-north-e4qw8djnhz08) — Amsterdam North Holland, Netherlands / Berlin, Germany / United Kingdom / Warszawa Masovian Voivodeship, Poland
- [Kitchen Area Manager (All genders)](https://feeny.ai/job/kitchen-area-manager-all-genders-hellofresh-verden-niedersachsen-zxggmf20m05p) — Verden Niedersachsen, Germany
- [Supply Chain Planner (f/m/x)](https://feeny.ai/job/supply-chain-planner-f-m-x-hellofresh-paris-7dc05aybd7m0) — Paris, France
- [Cash Accounting Allocation Specialist](https://feeny.ai/job/cash-accounting-allocation-specialist-hellofresh-manila-0gcz383fdpng) — Manila, Philippines