--- title: 'Manager, Commercial Analytics at Liquid I.V.' canonical: 'https://feeny.ai/job/manager-commercial-analytics-liquid-i-v-el-segundo-ms3gaxawxtvv' type: 'job' last_seen: '2026-10-19' --- # Manager, Commercial Analytics at Liquid I.V. - **Company:** Liquid I.V. - **Location:** El Segundo, CA - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/liquidiv/jobs/4452624009 ## Job description About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. You can find the Unilever privacy note [here](https://www.unilevernotices.com/recruitment-notices/recruitment-privacy-notice.html) About our Team: We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration. About the role: The Manager, Commercial Analytics will play a critical role in delivering timely, accurate, and actionable commercial performance insights that enable data-driven decision-making across the business. Reporting to the Sr. Manager, Commercial Analytics (and up through the Brand Function) this role is responsible for executing driver-based reporting, maintaining data integrity, and supporting analytics that inform business performance and growth initiatives. This role operates as a key partner to Brand, Sales, eCommerce, Media, Marketing, and Finance teams, translating complex data into clear insights and ensuring consistent visibility into business performance. The Manager will help build a scalable analytics foundation through strong execution, process discipline, and continuous improvement of reporting and tools Functions and duties of this role include, but not limited to: - Develop and maintain weekly, monthly, and quarterly commercial performance reporting across Retail POS, Amazon, and DTC channels - Ensure accuracy, consistency, and timeliness of data across key sources (e.g., Circana, Amazon, retailer feeds) - Support management of data inputs, including SKU setup and ongoing data maintenance, to ensure integrity of reporting outputs - Execute driver-based analytics across key performance levers including distribution, velocity, pricing/mix, and promo effectiveness - Conduct root cause analysis to identify drivers of performance changes, including share shifts, velocity changes, and retailer performance trends - Translate data into clear, concise insights to support business decision-making - Support development of forward-looking views, including promo sufficiency and key performance drivers, in partnership with cross-functional teams - Assist in development and maintenance of standardized reporting for Commercial Performance & Strategy Sessions - Support analysis required for Growth Investment Forum, including performance diagnostics and impact evaluation - Build and maintain dashboards and data visualization tools (e.g., Tableau, Power BI) to enable self-service access to performance data - Ensure new item data gets coded to Circana consistent with the hierarchy in place, and to our online data sources as appropriate. - Continuously improve reporting processes to reduce manual effort and increase speed and reliability of insights - Partner cross-functionally with Brand, Sales, Finance, and eCommerce teams to support ongoing analytics needs and business questions Qualifications: The successful candidate will have the following qualifications: - 4–7+ years of experience in commercial analytics, sales analytics, business intelligence, or a related field, preferably within CPG or a consumer-focused organization - Experience working with Retail POS data (Circana/Nielsen), eCommerce data, or similar datasets - Strong understanding of core commercial performance drivers, including distribution, velocity, pricing, and promotion - Proficiency in data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills - Working knowledge of SQL required; experience with Python or R is a plus - Strong analytical and problem-solving skills, with attention to detail and data accuracy - Ability to translate data into clear insights and communicate findings effectively to cross-functional partners - Experience working in fast-paced environments with the ability to manage multiple priorities - Strong collaboration skills and ability to work cross-functionally across Brand, Sales, Finance, and eCommerce teams What We Give: - 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options). - A 401k plan with company match, short and long-term disability coverage. - A generous PTO and sick leave programs that includes 10+ paid annual holidays each year + annual Holiday Office Closure. - Wellness Days (Vitality Day and two Recharge Days). - An Employee Assistance Program - Monthly tech and wellness reimbursement. - A monthly supply of Liquid I.V. for endless hydration! Work Environment: - This role is (HYBRID) in El Segundo. Candidates must be authorized to work in the United States without sponsorship. The compensation band for this position is $128,900 - $145,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. ## About Liquid I.V. ## Company Overview - **One-liner**: Liquid I.V. is a functional hydration company that produces powdered electrolyte drink mixes designed to hydrate faster and more efficiently than water alone. - **Entity Type**: Private (Acquired by Unilever PLC in 2020) - **Headquarters**: El Segundo, California, United States - **Founded**: 2012 - **Founders**: Hayden Fulstone (Co-Founder) ## Core Business - Primary industry/industries: Functional beverages, Consumer packaged goods (CPG), Wellness - Target customers: B2C (health-conscious consumers, athletes, travelers, parents) and B2B (retailers like Costco, Target, Walmart, CVS, Amazon) - Mission or purpose statement: "We exist to elevate the vitality of people and planet." The company believes water access is a fundamental human right and is committed to a healthier world for all. ## Products & Services - **Hydration Multiplier®**: The flagship product, a powdered electrolyte drink mix that uses LIV HYDRASCIENCE™ to deliver hydration faster than water alone. Contains 3x more electrolytes than leading sports drinks. - **Hydration Multiplier® Sugar-Free**: A zero-sugar version of the flagship product. - **Hydration Multiplier® + Energy**: An enhanced formula with added energy-supporting ingredients. - **Hydration Multiplier® + Immune Support**: Formulated with vitamins to support immune health. - **Hydration Multiplier® + Kids**: A version tailored for children. - **Hydration Multiplier® + Gut Health**: Contains prebiotics and probiotics for digestive wellness. - **Hydration Multiplier® + Sleep**: Designed to support restful sleep with ingredients like melatonin. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (acquired by Unilever in 2020 for an undisclosed amount; prior to acquisition, the company had raised $10M in funding). - **Key Metric**: Annual Revenue of approximately **$100M** (as of latest estimates). - **Total Funding**: $10M prior to acquisition (Series B led by CircleUp in 2018 and a venture round in 2019). - **Notable Investors/Partners**: Parent company Unilever PLC. Key retail partners include Costco, Target, Walmart, CVS, Amazon. Impact partners include DigDeep, Save The Children, and MAP International. - **Growth Signals**: - Headcount of 264 employees (+15.2% YoY). - Available in over 40,000 retail doors nationwide. - Operations in 6 countries (US, Canada, Brazil, India, Australia, Nepal). - 50,078 LinkedIn followers (+39% YoY). - Committed to donating 150 million servings globally by 2032 (over 62 million donated as of 2024). ## Competitive Advantages - **Proprietary Technology**: The LIV HYDRASCIENCE™ formula is a key differentiator, clinically backed and designed for superior hydration efficiency. - **Brand Dominance**: The #1 powdered hydration brand in America, with a strong, recognizable brand and a loyal customer base. - **Massive Distribution Network**: Presence in over 40,000 retail doors including top national retailers like Costco, Target, and Walmart. - **Unilever Backing**: Access to the resources, supply chain, and global reach of a major CPG conglomerate (Unilever PLC). - **Strong Social Mission**: The Impact Program (donating over 1% of revenue) and water access initiatives create strong brand affinity and purpose-driven marketing. ## Strategic Focus - **Global Expansion**: Scaling internationally while maintaining brand purpose and quality. - **Product Innovation**: Continuously expanding the product line with new functional variants (e.g., Gut Health, Sleep, Energy). - **Sustainability**: Working towards zero-waste packaging and committing to provide 2 million people with increased access to clean water by 2026. - **Retail Growth**: Deepening relationships with existing retail partners and expanding into new channels. ## Why Work Here - **Compelling Mission**: Employees are part of a company with a strong social purpose—elevating the vitality of people and the planet—and a tangible impact program. - **Comprehensive Benefits**: 100% company-paid medical, dental, and vision insurance (PPO, HMO, Kaiser options); 401k with company match; short/long-term disability; generous PTO and 13+ paid holidays; wellness classes; monthly tech & wellness reimbursement; employee assistance program; pet insurance. - **Culture & Perks**: Described as a "growing company" focused on helping people "grow into the best version of themselves." Includes an infinite supply of Liquid I.V. products. - **Work Model**: Based in El Segundo, CA (Los Angeles area). Job postings indicate a preference for candidates within commuting distance. - **Engineering Culture**: Roles span Marketing, Operations, Sales, Finance, R&D, Data, Analytics, and more. The company values innovation and challenging the norm. - **Active Hiring**: 14 active job postings (as of latest data), with strong monthly growth in postings (+133.3%), indicating a scaling organization. ## Sources 1. [Liquid I.V. Careers Page](https://www.liquid-iv.com/pages/careers) 2. [Liquid I.V. About Us](https://www.liquid-iv.com/pages/about-us) 3. [Liquid I.V. LinkedIn](https://www.linkedin.com/company/liquid-i-v-) 4. [Liquid I.V. Job Application (Greenhouse)](https://job-boards.greenhouse.io/liquidiv/jobs/4017660009) 5. [Liquid I.V. 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