---
title: 'Manager, Commercial Strategy at 2K'
canonical: 'https://feeny.ai/job/manager-commercial-strategy-2k-novato-california-b9j5vhbpsj9c'
type: 'job'
last_seen: '2026-09-07'
---

# Manager, Commercial Strategy at 2K

- **Company:** 2K
- **Location:** Novato California, United States
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/2k/jobs/7798957003

## Job description

## Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are  and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

## What We Need

We’re looking for a highly analytical and strategic thinker to join our team as a Manager, Commercial Strategy. In this role, you’ll help define the strategy behind how our games are launched, monetized, and supported over time. This is a 0-to-1 role. You won't be inheriting a mature P&L and tuning it at the margins, instead you'll be defining the commercial model from the ground up: designing the monetization framework, building the forecasting models, standing up the KPIs and dashboards, and partnering closely with product and design as we move between development milestones toward a global launch and ongoing live operations. If you’re the kind of person who enjoys diving into data, building business cases, and translating insights into clear, actionable plans, then this is a great opportunity!

You'll sit at the intersection of product, design, marketing, data analytics, and finance, and you'll be the person who connects the dots between "what's good for the player" to "what's good for the business."

## What You Will Do

- Modeling & Business Case Development: Build and maintain Excel-based financial and strategic models to support business cases, investment decisions, and scenario planning
- KPI Frameworks & Forecasting: Create and deliver forecast and reporting packages, showcasing key business metrics and financial results, to the broader Business Unit leadership teams
- Continuously refine the free-to-play monetization framework, including virtual currency, battle/season pass, cosmetics, bundles, offers, etc.
- Define and maintain the monetization roadmap in partnership with product and design, always balancing revenue against player experience, fairness, and long-term retention
- Stand up commercial reporting and dashboards in partnership with the data / analytics team so the business has a single source of truth
- Live Services P&L Support: Develop a clear understanding of the drivers behind a live services P&L. Interpret weekly business performance, identifying trends and levers that can be pulled to optimize player engagement and profitability
- Market & Competitive Analysis: Maintain a clear view of the F2P / live-service competitive landscape, including benchmarks, market sizing, and emerging trends. Translate findings into actionable recommendations to inform leadership and support strategic planning
- Partner with the Product, Marketing & Analytics teams to design and prioritize strategic projects that provide deep commercial insight and inform product and marketing decisions

What Will Make You a Great Fit

- 4-6+ years of experience in a strategy, finance, consulting, or analytics role, ideally within gaming, entertainment, or a digital consumer business
- Advanced Excel / financial modeling skills; comfortable building models from scratch
- Strong understanding of live service game economics and the gaming market landscape
- Ability to distill complex data into clear narratives and recommendations for senior stakeholders
- Experience collaborating with data teams and familiarity with data tools (e.g., SQL, Tableau, Looker) is a plus
- You’re intellectually curious: you enjoy asking why, digging into the details, and connecting dots others might miss.
- You’re comfortable working in gray areas: ambiguity doesn’t throw you off; in fact, you enjoy bringing structure to messy or open-ended problems.
- You know how to manage up: you’re proactive in keeping stakeholders informed, setting expectations, and getting buy-in from senior leaders.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

## About 2K

## Company Overview
- **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*.
- **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO)
- **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia)
- **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive)
- **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer.

## Core Business
- **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games)
- **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms)
- **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page)

## Products & Services
- **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC.
- **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise.
- **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio).
- **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series.
- **Mafia Series**: Open-world crime drama franchise.
- **WWE 2K Series**: Professional wrestling simulation franchise.
- **XCOM Series**: Tactical strategy franchise.
- **PGA Tour 2K Series**: Golf simulation franchise.
- **Top Spin Series**: Tennis simulation franchise (revived in 2024).
- **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally.

## Market Standing
- **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games.
- **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**.
- **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia).
- **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models.

## Competitive Advantages
- **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*).
- **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms.
- **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions.
- **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG).
- **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement.

## Strategic Focus
- **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content.
- **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*).
- **Mobile & New Platforms**: Expanding into mobile gaming and new platforms.
- **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox).
- **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles).

## Why Work Here
- **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world.
- **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values.
- **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility.
- **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA.
- **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture.
- **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally.

## Sources
1. [2k.com/careers/](https://2k.com/careers/)
2. [2k.com/about/](https://2k.com/about/)
3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k)
4. [en.wikipedia.org/wiki/2K_(company)](https://en.wikipedia.org/wiki/2K_(company))

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