---
title: 'Manager, Content Partnerships at FloSports, Inc.'
canonical: 'https://feeny.ai/job/manager-content-partnerships-flosports-inc-austin-w49j5cpfts26'
type: 'job'
last_seen: '2026-10-14'
---

# Manager, Content Partnerships at FloSports, Inc.

- **Company:** FloSports, Inc.
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/flosports/84bc732f-0df0-4c0a-8ef2-19647a28d884

## Job description

FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us!

## THE ROLE:

FloSports is seeking a Manager, Content Partnerships to build and manage a network of influential creators who can help grow awareness, audience engagement and subscriptions across the FloSports portfolio. This role will lead creator participation in major event campaigns, develop long-term relationships with trusted voices in our sports communities and create programs that extend FloSports’ reach to new and existing fans. The Manager will be based in the Content organization and work across Marketing, Sales, Production, PR/Communications, Global Partnerships and Rights Acquisition to integrate creators into promotional strategies before, during and after key events. The ideal candidate understands that successful creator partnerships go beyond paid posts. They are built through authentic relationships, differentiated access, compelling storytelling and clear value for the creator, the audience, FloSports and its rights partners.

## RESPONSIBILITIES:

Creator Strategy and Network Development

- Develop and execute FloSports’ creator partnership strategy across established and emerging sports verticals.
- Identify, evaluate and recruit creators whose audiences, credibility and storytelling styles align with FloSports properties and business priorities.
- Build a diverse creator network that may include athletes, analysts, podcasters, filmmakers, social personalities and sport-specific experts.
- Establish scalable partnership models ranging from individual event activations to ambassador programs, talent integrations, and longer-term collaborations.
- Maintain a centralized creator database tracking audience profile, platform presence, sport expertise, relationship history, performance and partnership status.
- Stay current on creator-economy trends, emerging platforms and new formats that could expand FloSports’ reach.

Campaign Development and Execution

- Incorporate creators into promotional plans for priority events, rights launches and subscription campaigns.
- Develop creator briefs that clearly communicate campaign objectives, audience, key messages, deliverables, deadlines, brand requirements and calls to action.
- Coordinate opportunities such as behind-the-scenes access, athlete interviews, venue experiences, broadcast appearances, social collaborations and original content.
- Manage campaigns from creator outreach and contracting through content approval, publishing, amplification and reporting.
- Build repeatable operating processes that allow FloSports to execute creator programs efficiently across multiple sports and event schedules.
- Ensure creator content is authentic to each partner while remaining aligned with FloSports’ brand, editorial standards and contractual obligations.

Relationship and Partnership Management

- Serve as the primary relationship owner for FloSports’ creator network.
- Develop partnerships that provide creators with meaningful value, including access, distribution, exposure, content opportunities and potential compensation.
- Collaborate with sports rights partners to identify creators who can support shared audience-development objectives.
- Represent FloSports professionally at events, industry gatherings and creator meetings.
- Cultivate long-term relationships with high-performing creators rather than treating each activation as a one-time transaction.
- Identify opportunities to connect creators with FloSports programming, talent, social channels, newsletters, podcasts, FAST channels and other distribution platforms.

Measurement and Optimization

- Establish clear objectives and success metrics for each creator initiative.
- Measure campaign performance using metrics such as qualified reach, video views, engagement, traffic, referral clicks, account creation, subscription conversion, content output and cost efficiency.
- Partner with Business Intelligence, Marketing and Audience Development to improve attribution and evaluate the incremental impact of creator activity.
- Produce post-campaign reports that summarize results, insights and recommendations.
- Use performance data to determine which creators, platforms, formats and partnership structures should be expanded, adjusted or discontinued.
- Manage the creator partnerships budget and evaluate investments based on both immediate campaign performance and long-term strategic value.

Cross-Functional Leadership

- Partner with vertical content teams to ensure creator campaigns reflect the culture, athletes and narratives of each sport.
- Work with Social and Audience Development to maximize organic distribution and discoverability.
- Coordinate with Production and event teams on credentials, access, filming requirements and on-site logistics.
- Collaborate with Marketing on paid amplification, lifecycle campaigns and conversion strategy.
- Partner with Sales to develop creator-led sponsorship opportunities that connect brands with credible voices and highly engaged sports communities.
- Partner with Legal and Business Affairs on agreements, content rights, disclosures, usage permissions and brand-safety requirements.
- Communicate program priorities, timelines, responsibilities and results clearly to stakeholders throughout the organization.

## WHAT SUCCESS LOOKS LIKE:

During the first year, the Manager, Creator Partnerships will:

- Establish a structured and measurable creator-partnership program for FloSports.
- Build a qualified network of creators across priority sports and audience segments.
- Integrate creators into promotional plans for FloSports’ most important events and new rights launches.
- Deliver repeatable campaign processes that can scale across the Content organization.
- Demonstrate measurable gains in awareness, qualified audience reach, traffic, engagement and subscription consideration.
- Identify a core group of high-performing creators suitable for ongoing partnerships.
- Build a clear performance framework that informs future creator investment.

## KNOWLEDGE, SKILLS AND ABILITIES:

- 5+ years of experience in creator partnerships, influencer marketing, talent relations, sports marketing, media partnerships or a related field.
- Demonstrated experience developing and executing creator-led campaigns from strategy through measurement.
- A strong understanding of social platforms, creator business models, audience behavior and digital content formats.
- Proven ability to build trusted relationships with creators, talent representatives and internal stakeholders.
- Experience managing contracts, campaign budgets, deliverables, content rights and approval processes.
- Strong project-management skills and the ability to manage multiple campaigns against fast-moving event schedules.
- A performance-oriented mindset with experience using data to evaluate campaigns and make investment decisions.
- Excellent written, verbal and presentation skills.
- Sound judgment regarding creator fit, authenticity, brand safety and reputational risk.
- A genuine interest in sports and the communities that form around them.
- Willingness to travel and work occasional nights or weekends around major live events.

## BONUS:

- Experience working in sports media, live events, streaming, entertainment or a subscription-based business.
- Existing relationships with sports creators, athletes, agents or talent managers.
- Experience connecting creator activity to website traffic, subscriptions, ticket sales or another measurable business outcome.
- Familiarity with creator discovery, social listening, affiliate tracking and campaign-management tools.
- Experience developing creator programs for passionate or underserved sports communities.
- Understanding of FTC disclosure requirements, content licensing and creator usage rights.

## OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

## OUR BENEFITS:

- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week

## About FloSports, Inc.

## Company Overview
- **One-liner**: FloSports is a global independent sports media company that delivers live event streaming, original content, and comprehensive sports data solutions to passionate and underserved sports communities.
- **Entity Type**: Private (Series D)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2006
- **Founders**: Mark Floreani, Martin Floreani, Madhu Venkatesan

## Core Business
- **Primary Industry**: Spectator Sports / Sports Media & Entertainment
- **Target Customers**: B2C (passionate sports fans and athletes in underserved sports), B2B (rights holders, leagues, advertisers)
- **Mission/Purpose**: To serve passionate and underserved sports communities by providing a platform to connect with the sports they love through live competition, original content, and owned events.

## Products & Services
- **Live Event Streaming**: Streaming over 100,000 events per year across more than 20 sports, including motorsports, wrestling, hockey, track & field, cheer, and NCAA athletics.
- **On-Demand Video Content**: A library of replays, highlights, and original programming for subscribers.
- **Original Video Programming**: Production of documentaries and studio shows focused on various sports.
- **Athlete Profiles and Stats**: Detailed profiles, performance history, and rankings for athletes.
- **FloCollege**: A dedicated vertical for college sports coverage and data solutions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of **$110.0M** (latest estimate) [growjo.com]. Total funding raised: **$104.4M** across 5 rounds [growjo.com].
- **Notable Investors/Partners**: Dream Sports (led Series D in 2025), World Wrestling Entertainment, Warner Bros Discovery, Causeway Media Partners, DCM Ventures, 1745 Ventures, Fertitta Capital [growjo.com, crunchbase.com].
- **Growth Signals**: 
    - Revenue of $110M with 558 employees (+8.3% YoY headcount growth) [growjo.com].
    - Raised a $25M Series D round in April 2025 led by Dream Sports, signaling continued investor confidence and growth capital [growjo.com].
    - Recently promoted Mark Floreani to President and is investing $75M into its platform for a significant growth phase [flosports.tv].
    - Operates in 12 countries and has made several strategic acquisitions (HockeyTech, DirtonDirt, MileSplit, Speed Shift TV) [growjo.com].

## Competitive Advantages
- **Deep Niche Focus**: Dominates the streaming and content space for underserved, passionate sports communities (wrestling, track & field, cheer, hockey, motorsports) that are often ignored by larger broadcasters.
- **Vertical Integration**: Owns and operates events, produces original content, and streams live competitions, creating a self-reinforcing ecosystem.
- **Scale of Content**: Streams over 100,000 events per year across more than 20 sports, creating a massive, defensible content library [crunchbase.com].
- **Strategic Acquisitions**: Has acquired key players in niche sports (HockeyTech, MileSplit, DirtonDirt, Speed Shift TV) to consolidate market share and data [growjo.com].

## Strategic Focus
- **Platform Investment**: Investing $75M into its technology platform to enhance the user experience and scale its streaming capabilities [flosports.tv].
- **Expansion of FloCollege**: A dedicated vertical for college sports, led by a VP & General Manager, indicating a push into the collegiate market [growjo.com].
- **Deepening Niche Dominance**: Continuing to acquire and build out content for underserved sports like wrestling, hockey, track & field, and motorsports.
- **Global Reach**: Expanding its international footprint, currently operating in 12 countries [growjo.com].

## Why Work Here
- **Mission-Driven Work**: Opportunity to build products for deeply passionate, underserved sports communities where your work has a direct impact on fan and athlete engagement.
- **Growth Trajectory**: The company is at an inflection point, investing $75M into its platform and recently raising a Series D, indicating strong momentum and resources for ambitious projects [flosports.tv].
- **Engineering & Product Focus**: With a large technical team (67 people) and active roles for Staff Software Engineers and Engineering Managers, there is a clear focus on building and scaling a complex streaming platform [growjo.com].
- **Culture**: The company emphasizes a "FloCulture" built around five elements as detailed by the CEO, focusing on serving underserved audiences and building a passionate team [flosports.tv].
- **Work Policy**: Based in Austin, TX with multiple offices in the city. The specific remote/hybrid policy is not explicitly stated but likely varies by role.
- **Notable Perks**: Opportunity to work on a platform that serves over 100,000 events annually for deeply passionate fan bases. The company is at an inflection point with significant investment, offering the chance to work on high-impact projects.

## Sources
1. [flosports.tv](https://www.flosports.tv/about)
2. [flosports.tv](https://www.flosports.tv/careers)
3. [growjo.com](https://growjo.com/company/FloSports)
4. [linkedin.com](https://www.linkedin.com/company/flosports)
5. [crunchbase.com](https://www.crunchbase.com/organization/flosports)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/flosports)

## Other roles at FloSports, Inc.

- [Director of Performance Marketing](https://feeny.ai/job/director-of-performance-marketing-flosports-inc-austin-ray6b2bh3f4b) — Austin, TX
- [Senior Director of Performance Marketing](https://feeny.ai/job/senior-director-of-performance-marketing-flosports-inc-austin-fb0d1w96whgr) — Austin, TX
- [Global Partnerships Coordinator](https://feeny.ai/job/global-partnerships-coordinator-flosports-inc-austin-tzq6hvdkf8fe) — Austin, TX
- [Director, Rights Acquisition](https://feeny.ai/job/director-rights-acquisition-flosports-inc-austin-ka88njfxrdb8) — Austin, TX
- [Customer Support Representative](https://feeny.ai/job/customer-support-representative-flosports-inc-waterloo-7ndvzj9ewg03) — Waterloo, Canada
- [Senior Accountant](https://feeny.ai/job/senior-accountant-flosports-inc-austin-1kczkypsx1v5) — Austin, TX
- [Sales Strategist](https://feeny.ai/job/sales-strategist-flosports-inc-austin-qp8rmnqgabcy) — Austin, TX
- [Associate Content Creator, FloTrack](https://feeny.ai/job/associate-content-creator-flotrack-flosports-inc-austin-aw5v7nzg7r71) — Austin, TX
- [Content Creator, FloBikes](https://feeny.ai/job/content-creator-flobikes-flosports-inc-austin-82bf0nextt7r) — Austin, TX
- [Lead Content Creator, FloLacrosse](https://feeny.ai/job/lead-content-creator-flolacrosse-flosports-inc-austin-2yvfcqbk7wnx) — Austin, TX