--- title: 'Manager, Content Planning (KOL) at WPP Media' canonical: 'https://feeny.ai/job/manager-content-planning-kol-wpp-media-kuala-lumpur-ndn1ej3e0rc6' type: 'job' last_seen: '2026-09-10' --- # Manager, Content Planning (KOL) at WPP Media - **Company:** WPP Media - **Location:** Kuala Lumpur, Malaysia - **Posted:** 2026-07-27 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5290895008 ## Job description ## About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. ## Overview We are seeking a Manager, Planning (Influencer Marketing) who will be responsible for the day-to-day management and delivery of local and regional content & influencer campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented and achieve their intended KPIs. Strong attention to detail, organizational skills, and a proactive attitude are essential to driving the success of our digital content initiatives. Reporting of the Role This role reports to: Content Planning Lead 3 Best Things About the Job - Dynamic and Engaging Work Environment No two days are the same in this role, ensuring you stay engaged and motivated. You’ll have the chance to collaborate with media agencies, campaign management teams, clients, creative & analytics teams, content creators, digital publishers, and media partners. Our diverse range of campaigns will expose you to all phases of content and influencer campaigns. - Exposure to Cutting-Edge Marketing Dive into the exciting and rapidly evolving world of data-driven content and influencer marketing, gaining insights and hands-on experience with the latest industry trends and strategies. - Collaborate with Multinational Brands Work with renowned multinational brands under the WPP Media portfolio, playing a crucial role in the creation and success of high-impact digital and social content campaigns. In This Role, Your Responsibilities Include - Lead the planning and execution of end-to-end influencer marketing campaigns across assigned client accounts, ensuring campaigns are delivered on time, within budget, and against objectives. - Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes. - Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations. - Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning. - Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit. - Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts. - Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning. - Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns. - Mentor and coach junior team members, providing guidance, reviewing work, and supporting their professional development. - Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients. - Ensure operational excellence by overseeing campaign administration, maintaining accurate documentation, and ensuring all internal processes, governance, and compliance requirements are adhered to. - Support any new business development. ## Minimum Qualifications - 4–6 years' experience in influencer marketing, social strategy, or integrated communications. - Strong understanding of Malaysia's creator ecosystem and platform best practices. - Excellent strategic thinking, analytical, and storytelling skills. - Strong analytical, presentation, and communication skills. - Experience using creator discovery and analytics tools is an advantage. - Highly organised with strong attention to detail. - Advanced proficiency in PowerPoint, Word and Excel. ## About WPP Media WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions. At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams. Our Core Values - We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners. - We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential. - We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo. #LI-promoted Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide. ## About WPP Media ## Company Overview - **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands. - **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP) - **Headquarters**: New York, United States - **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years) - **CEO**: Brian Lesser (CEO, WPP Media) ## Core Business - **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology - **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies - **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes. ## Products & Services - **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform) - **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform) - **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service) - **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service) - **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service) ## Market Standing - **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025) - **Key Metric**: $65 billion in managed media annually (from wppmedia.com) - **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers. - **Growth Signals**: - 40,000+ media experts worldwide - 160 offices across 80+ markets - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth - Strong investment in AI-first capabilities and privacy-forward data unification ## Competitive Advantages - **Scale**: One of the largest media buying organizations globally, managing $65B in media. - **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization. - **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof. - **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution. - **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network. ## Strategic Focus - **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes. - **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy. - **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills. - **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities. ## Why Work Here - **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo. - **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts. - **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets. - **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands. - **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives. ## Sources 1. [wppmedia.com](https://www.wppmedia.com/) 2. [WPP Media Company Info](https://www.wppmedia.com/company-info) 3. [WPP Media Careers](https://www.wppmedia.com/careers) 4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do) 5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media) 6. 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