---
title: 'Manager, CRM Marketing at PrizePicks'
canonical: 'https://feeny.ai/job/manager-crm-marketing-prizepicks-atlanta-cs3v9cjj5mc6'
type: 'job'
last_seen: '2026-10-18'
---

# Manager, CRM Marketing at PrizePicks

- **Company:** PrizePicks
- **Location:** Atlanta, GA
- **Work type:** remote
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-18
- **Apply:** http://prizepicks.com/position?gh_jid=7997560003

## Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of 2 and will play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation.

What you’ll do:

- Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty.
- Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
- Establish the optimal channel mix and communication cadence based on audience behavior and business goals.
- Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy.
- Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms
- Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle.
- Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement.
- Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program.
- Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged.
- Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.
- Mentor CRM team members on strategic lifecycle thinking and business case development.

What you have:

- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
- Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.
- Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred.
- Strong understanding of email/in-app/push marketing best practices and copywriting skills.
- Experience in the Daily Fantasy Sports or gaming industry is preferred.
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
- Organized and detail oriented
- Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment.
- Excellent communication, collaboration, and problem-solving skills.

Where you’ll live:

- While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $110,000 to $130,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  9/30/2026

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

## About PrizePicks

## Company Overview
- **One-liner**: PrizePicks is America’s #1 daily fantasy sports (DFS) app, allowing users to make real-money predictions on player performances across major sports and culture events.
- **Entity Type**: Private (majority stake acquired by Allwyn International AG in 2025)
- **Headquarters**: Atlanta, Georgia, USA
- **Founded**: 2015 (founded as SidePrize LLC / Performance Predictions)
- **Founders**: Adam Wexler, Jay Deuskar

## Core Business
- **Primary Industry**: Daily Fantasy Sports (DFS) / Sports Gaming / Entertainment
- **Target Customers**: B2C — sports fans and casual gamers in the U.S. and Canada (available in 46 jurisdictions)
- **Mission**: "To create engaging, shareable prediction games within the sports and culture events fans love."

## Products & Services
- **PrizePicks App (iOS & Android)**: The core product — a skill-based DFS game where users pick "over/under" on player stats (points, rebounds, strikeouts, etc.) across MLB, NBA, NFL, NHL, PGA, soccer, esports, and more. Players compete against the numbers, not each other.
- **PrizePicks Arena**: A newer peer-to-peer fantasy sports game mode, launched to expand the social and competitive experience.
- **The Esports Lab**: A dedicated vertical for esports predictions, tapping into the growing gaming and esports audience.
- **Team & Culture Prediction Markets**: Launched in 2025, expanding beyond traditional player props into team outcomes and culture-event predictions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed. In 2025, Allwyn International AG acquired a 62.5% stake, implying a significant valuation, though the exact figure is private.
- **Key Metric**: Over 10 million community members; billions paid out in winnings; #1 DFS app in the U.S. by user base.
- **Notable Investors/Partners**: Allwyn International AG (majority owner); partnerships with the NBA (Preferred Daily Fantasy Partner), Atlanta Braves, Miami Marlins, Dallas Stars, and Atlanta Hawks.
- **Growth Signals**:
  - Acquired by Allwyn International AG (2025) — a major global lottery and gaming operator.
  - New $25M headquarters in Atlanta (top two floors of an office tower), with plans to add 1,000 new jobs.
  - Named the fastest-growing sports company in the U.S. by Inc. 5000 (2022, 2023).
  - Ranked 8th fastest-growing company in North America (Deloitte Technology Fast 500, 2024).
  - Certified as a Great Place to Work (2025).

## Competitive Advantages
- **First-Mover in Pick’em Format**: PrizePicks popularized the simple "over/under" pick’em style, which is now the dominant format in U.S. DFS — far simpler than traditional salary-cap fantasy.
- **Scale & Reach**: Operates in 46 jurisdictions, covering over 60% of the U.S. population, including large markets like Texas, Florida, California, and Georgia (where sports betting is not yet legal).
- **Player-First Policies**: Known for industry-leading responsible gaming features, player-friendly promotions, and transparent terms.
- **Tech & Product Innovation**: Consistently wins awards for product experience (e.g., "Best Product Experience" at the EGR North America Awards, back-to-back).
- **Strong Brand & Community**: 10M+ community members; #1 Free Sports App on the Apple App Store.

## Strategic Focus
- **Geographic Expansion**: Continuing to expand into new U.S. states and potentially international markets via Allwyn’s global network.
- **Product Diversification**: Growing beyond traditional player props into team markets, culture predictions, and peer-to-peer gaming (PrizePicks Arena).
- **Deepening Sports Partnerships**: Extending partnerships with major leagues (NBA, MLB, NHL teams) to drive brand trust and user acquisition.
- **Headcount & Office Growth**: Investing in a massive new Atlanta HQ and hiring 1,000+ new employees across Engineering, Product, Marketing, and IT.

## Why Work Here
- **Culture**: Strong emphasis on "people-first" culture with core values: *Play As A Team, Accept Audibles, Leave It All On The Field, Let It Fly*. Recognized as a Great Place to Work (2025).
- **Work Policy**: Flexible — hybrid model with a flagship Atlanta HQ (West Midtown) and remote options. Remote employees can travel to HQ for team connection.
- **Perks & Benefits**: Competitive salary, bonus program, comprehensive health insurance, retirement savings with company match, flexible PTO, paid parental leave, pet insurance, telemedicine, behavioral health benefits, and family planning support.
- **Office Life**: Atlanta HQ features regular team outings, intramural sports, community service events, weekly Pickleball, catered lunches, and trips to Braves/Hawks games.
- **Growth Trajectory**: High-growth environment (fastest-growing sports company in the U.S.) with massive investment from Allwyn — strong job security and upward mobility.
- **Engineering Culture**: Product-driven, fast-paced, and focused on innovation (peer-to-peer, esports, AI-driven predictions). Engineers work on high-scale consumer apps with millions of users.

## Sources
1. [PrizePicks About Page](https://www.prizepicks.com/about)
2. [PrizePicks Careers Page](https://www.prizepicks.com/careers)
3. [PrizePicks Current Openings](https://www.prizepicks.com/jobs)
4. [PrizePicks Press Release - Great Place to Work 2025](https://www.prizepicks.com/press-news/prizepicks-earns-2025-great-place-to-work-certification)
5. [Crunchbase - PrizePicks](https://www.crunchbase.com/organization/prizepicks)

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