---
title: 'Manager, Data Analytics & Business Intelligence (BI), GOC at WPP Media'
canonical: 'https://feeny.ai/job/manager-data-analytics-business-intelligence-bi-goc-wpp-media-barranquilla-g0hseadeapym'
type: 'job'
last_seen: '2026-11-05'
---

# Manager, Data Analytics & Business Intelligence (BI), GOC at WPP Media

- **Company:** WPP Media
- **Location:** Barranquilla, Colombia / Bogota, Colombia / Medellin, Colombia / Mexico City, Mexico
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-11-05
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5437192008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

## Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager, Business Intelligence (Reporting & QA) who will:

- Develop, update, and maintain highly interactive dashboards and visualizations, ensuring they are accurate, visually impactful, and architecturally sound.

- Produce recurring and ad-hoc reporting, translating digital media campaign data into reliable insights that support marketing efficiency and decision-making.

- Support the development of campaign measurement frameworks, aligning KPIs with campaign objectives and establishing robust performance benchmarks.

- Manage reporting playbooks, operations calendars, and reporting milestones, promoting accountability across participating teams.

- Design, write, and execute test plans, test cases, and automated validation scripts to ensure reporting accuracy and prevent defects.

- Perform rigorous data validation and reconciliation between visualization platforms, including Power BI, Datorama, and Tableau, and underlying raw data sources or warehouses.

- Support the development of paid media taxonomy and ensure adherence to data governance and taxonomy requirements.

- Define business requirements for Data Operations and Data Engineering teams to build and maintain stable data architecture.

- Support the intake and quality assurance of partner-provided performance data.

- Coordinate project timelines and deliverable schedules, proactively communicating progress, risks, and dependencies.

- Adapt to changing business needs by supporting different onshore agency teams and coordinating team support when needed.

- Identify and optimize repetitive tasks, improving reporting efficiency and operational consistency.

- Maintain comprehensive, up-to-date documentation of workflows, data schemas, QA testing processes, and change logs.

## Skills and Experience

- 5+ years of professional experience in Business Intelligence, Data Analytics, or Data QA, preferably within a digital marketing agency, media agency, or commerce media environment.

- Advanced, hands-on expertise in Power BI is required; experience with Datorama, Tableau, or Looker is highly valued.

- Advanced Excel proficiency is required.

- Proficiency in SQL, Python, or ETL scripting is a plus.

- Proven understanding of software QA methodologies, test-case planning, and automated testing frameworks applied to data pipelines.

- Deep familiarity with ad-tech and digital platforms, such as Google Campaign Manager, social platforms, and DSPs, as well as web analytics tools.

- Exposure to cloud infrastructure is a plus, preferably Google Cloud Platform, including BigQuery, Cloud Storage, and Dataflow, or equivalent AWS/Azure services.

- Exceptional written and verbal English communication skills, with the ability to collaborate effectively within an onshore/offshore operating model.

- A bachelor’s degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science, or a related field, or equivalent professional experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

## #LI-GOC

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

## Other roles at WPP Media

- [Biddable Search Specialist](https://feeny.ai/job/biddable-search-specialist-wpp-media-johannesburg-1ekhk3j5vhaf) — Johannesburg, South Africa
- [Senior Associate, Activation Linear Planning, Italy](https://feeny.ai/job/senior-associate-activation-linear-planning-italy-wpp-media-rome-7swf5g3ha2wk) — Rome, Italy
- [Digital Planning Lead](https://feeny.ai/job/digital-planning-lead-wpp-media-johannesburg-n0ha1mv82rpc) — Johannesburg, South Africa
- [Manager Client Media (m/f/d)](https://feeny.ai/job/manager-client-media-m-f-d-wpp-media-lausanne-kvh6509qwb8k) — Lausanne, Switzerland
- [Senior Manager Client Media (m/f/d) – Fixed-Term Contract](https://feeny.ai/job/senior-manager-client-media-m-f-d-fixed-term-contract-wpp-media-lausanne-ww04xp7grq6y) — Lausanne, Switzerland
- [Performance Biddable Specialist](https://feeny.ai/job/performance-biddable-specialist-wpp-media-johannesburg-7bd3jr58k78m) — Johannesburg, South Africa
- [Associate, Performance, Egypt](https://feeny.ai/job/associate-performance-egypt-wpp-media-cairo-ke3fyfdc9833) — Cairo, Egypt
- [Project Manager](https://feeny.ai/job/project-manager-wpp-media-london-vmdphbw0y0dd) — London, United Kingdom
- [Influencer Lead](https://feeny.ai/job/influencer-lead-wpp-media-johannesburg-rsps11z0ntz8) — Johannesburg, South Africa
- [Junior Manager Influencer Marketing (Mensch)](https://feeny.ai/job/junior-manager-influencer-marketing-mensch-wpp-media-dusseldorf-gv3j0pka6e8t) — Dusseldorf, Germany