---
title: 'Manager, Digital Marketing at Lucid Motors'
canonical: 'https://feeny.ai/job/manager-digital-marketing-lucid-motors-newark-yshpt7y9b13z'
type: 'job'
last_seen: '2026-10-16'
---

# Manager, Digital Marketing at Lucid Motors

- **Company:** Lucid Motors
- **Location:** Newark, CA
- **Compensation:** $136k–$200k
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-16
- **Apply:** https://lucidmotors.com/careers/search/5261876007?gh_jid=5261876007

## Job description

## About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. This transcends through to our approach in marketing where we aim to create a world class CX in each and every customer touchpoint.

We are looking for a seasoned Performance Marketing expert to own our Paid Media efforts at all stages of our customer funnel.

The ideal candidate has a passion for Digital media, is highly analytical yet appreciates the role great creative plays in driving performance and gets a kick out of driving innovation and being a self-starter who is well suited to a startup environment.

They will have a deep operational understanding of all major Search and Social platforms and is highly strategic in being able to plan the appropriate tactics for various desired outcomes.

This is a tremendous opportunity to establish a foundational and crucial seat at the table with one of the world’s most exciting new brands, working alongside a team of passionate individuals who are dedicated to pushing the boundaries of what great marketing looks like.

How We Work:

We balance hard work and innovation through purpose driven, in-person collaboration. This opportunity is a 100% onsite role out of our Newark, California location.

You Will:

- Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more
- Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
- Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners
- Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc
- Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis
- Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success
- Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week
- Responsible for optimizing costs and budget management of growth marketing spend
- Integrate existing brand building and content development efforts into overall growth strategy
- Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign LifeTime Value (LTV), and overall channel growth
- Manage relationships with agency partners to consistently improve channel & campaign level metrics
- Collaborate with analyst partners to develop weekly channel performance measurement reporting
- Partner with your team to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value
- Stay current with paid media marketing trends and opportunities
- Develop storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our brand

You Bring:

- A customer-first mindset
- Minimum 7+ years of experience in Paid Search, Paid Social, Display & DSP campaigns, with six- or seven-digit annual budgets that you were responsible for optimizing. Experience on the agency or client side
- Experience building and scaling campaigns to new international markets
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
- Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
- Strong quantitative analytics with technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
- Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
- Basic understanding of web standards, analytics, and SEO
- Advanced Excel skills and experience working with large data sets
- A natural curiosity about cutting-edge technologies, analytics, and the digital marketplace, as well as a passion for innovation
- Exceptional organizational and communication skills
- A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners
- The ability to prioritize demands based on business impact and the ability to defend those decisions
- A self-starter mindset who thrives in ambiguous and rapidly changing situations
- A proven track record of taking initiative to suggest and implement new ideas
- A passion for solving problems creatively and proactively - You take initiative, anticipate, and prepare more than you wait around and react

Advantageous:

- Luxury brand, D2C, retail, eCommerce with recognizable brands
- Experience with the Salesforce Marketing Cloud stack
- Hands on Tag Management experience with Google Tag Manager and or others
- A passion for and working knowledge of automobiles, EVs, and the future of mobility
- Experience in luxury or high-tech industries and automotive

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Base Pay Range (Annual) $136,100—$199,540 USD

Compensation & Benefits: Lucid offers a comprehensive and competitive [benefits package](https://mylucidbenefits.com/) including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off.  Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our [Candidate Privacy Notice](https://lucidmotors.com/media/document/candidate-privacy-notice.pdf).

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.

## About Lucid Motors

## Company Overview
- **One-liner**: Lucid Motors designs and manufactures luxury electric vehicles (EVs) using proprietary technology to achieve industry-leading range, performance, and efficiency.
- **Entity Type**: Public (Ticker: LCID)
- **Headquarters**: Newark, California, USA (Silicon Valley)
- **Founded**: 2016
- **Founders**: Bernard Tse (former Tesla board member) and Sam Weng (former Oracle executive); current CEO and CTO is Peter Rawlinson (former Chief Engineer of the Tesla Model S).

## Core Business
- **Primary industry/industries**: Automotive (Electric Vehicles), Clean Technology, Manufacturing
- **Target customers**: Luxury consumers (B2C) seeking high-performance, long-range electric sedans and SUVs; also developing robotaxi partnerships (B2B with Uber and Nuro).
- **Mission or purpose statement**: “To inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience.” [lucidmotors.com](https://lucidmotors.com/company)

## Products & Services
- **Lucid Air**: A luxury all-electric sedan known for having the longest range of any EV on the market (up to 516 miles EPA estimated). Multiple trims including Grand Touring, Touring, and the high-performance Air Sapphire (one of the quickest production vehicles ever made). [lucidmotors.com](https://lucidmotors.com/company)
- **Lucid Gravity**: The company’s first luxury electric SUV, launched in 2024, designed to combine the performance and range of the Air with SUV versatility. [lucidmotors.com](https://lucidmotors.com/company)
- **Lucid Air Sapphire**: A tri-motor, ultra-high-performance variant of the Air sedan (1,234 hp, 0-60 mph in under 2 seconds). [lucidmotors.com](https://lucidmotors.com/company)
- **Battery & Powertrain Technology**: Proprietary EV drivetrain components (including miniaturized drive units and battery modules) that Lucid also supplies to other companies (e.g., supplying battery technology for an electric motorsport series). [lucidmotors.com](https://lucidmotors.com/company)
- **Robotaxi Platform**: Partnership with Uber and Nuro to launch a premium global robotaxi program using Lucid vehicles (announced 2025). [lucidmotors.com](https://lucidmotors.com/careers)

## Market Standing
- **Valuation/Market Cap**: Approximately $8–10 billion (fluctuating; as of mid-2025, market cap has varied between $7B–$12B depending on stock price). *Note: Check current NYSE ticker LCID for real-time data.*
- **Key Metric**: Annual revenue (2024): ~$809 million (publicly reported in SEC filings). Total funding raised prior to going public via SPAC merger (2021) was over $4.4 billion.
- **Notable Investors/Partners**: Public Investment Fund (PIF) of Saudi Arabia (majority shareholder, ~60% ownership); Uber; Nuro; initial SPAC merger with Churchill Capital Corp IV.
- **Growth Signals**:
  - Opened AMP-1 factory in Casa Grande, Arizona (first purpose-built greenfield EV factory in North America) with capacity scalable to 300,000 vehicles annually. [lucidmotors.com](https://lucidmotors.com/company)
  - Opened AMP-2 factory in Saudi Arabia (2023) – the country’s first high-tech EV manufacturing facility. [lucidmotors.com](https://lucidmotors.com/careers)
  - Launched Lucid Gravity SUV (2024) and began European and Middle East deliveries (2025).
  - 2026 marks the company’s 10-year anniversary and preparation for revealing its next groundbreaking model. [lucidmotors.com](https://lucidmotors.com/careers)
  - Partnership with Uber and Nuro for a robotaxi program signals expansion into autonomous mobility services.

## Competitive Advantages
- **Industry-leading efficiency**: Lucid’s proprietary EV technology (miniaturized drive units, advanced battery pack design) enables the longest range per kWh of any production EV on the market.
- **Vertical integration**: In-house design and manufacturing of motors, inverters, battery packs, and software, giving Lucid tight control over performance and cost.
- **Silicon Valley engineering DNA**: Founded by former Tesla executives and staffed with top talent from Tesla, Apple, and other tech/auto companies; strong focus on software, AI, and ADAS development.
- **Saudi Arabian backing**: Deep financial support from PIF provides a long-term capital runway that many EV startups lack, enabling large-scale factory investments.
- **First-mover in luxury EV SUV segment**: The Lucid Gravity enters the luxury SUV market as a direct competitor to the Tesla Model X, Rivian R1S, and Mercedes EQS SUV, with a unique range and efficiency advantage.

## Strategic Focus
- **Scaling production**: Ramping AMP-1 (Arizona) to full capacity and bringing AMP-2 (Saudi Arabia) online to meet global demand for Air and Gravity.
- **Global expansion**: Launching in Europe and the Middle East (2025), with a focus on luxury markets.
- **Autonomous driving**: Developing ADAS/autonomous driving technology (ADAS/AD division) and partnering with Uber/Nuro for robotaxi deployment.
- **Next-generation platform**: Preparing to unveil a new model in 2026, likely a smaller, more affordable EV to broaden market reach.
- **Sustainability**: Emphasis on efficiency as a core sustainability principle — “making the best possible use of the world’s resources” — and operating a factory powered by renewable energy. [lucidmotors.com](https://lucidmotors.com/company)

## Why Work Here
- **Mission-driven impact**: Employees contribute to accelerating the adoption of sustainable energy through cutting-edge EV technology. [lucidmotors.com](https://lucidmotors.com/careers)
- **Engineering culture**: Described as “engineers and artists, visionaries and builders” — a fast-paced, innovation-first environment where engineers work on everything from battery chemistry to ADAS machine learning. [lucidmotors.com](https://lucidmotors.com/careers/life-at-lucid)
- **Growth trajectory**: Rapid scaling from a startup to a global manufacturer; employees have the opportunity to “make a significant — and immediate — contribution to the future of sustainable mobility.” [lucidmotors.com](https://lucidmotors.com/company)
- **Work location & flexibility**: Key hubs in Newark, CA (Silicon Valley HQ); Casa Grande, AZ (manufacturing); Southfield, MI; and King Abdullah Economic City, Saudi Arabia. Roles range from on-site manufacturing to hybrid/remote for software engineering. [lucidmotors.com](https://lucidmotors.com/careers)
- **Comprehensive benefits**: Multiple medical/dental/vision plans, 401(k) with employer match, up to 8 weeks paid parental leave at 100% base pay, company-paid life/AD&D/disability, equity and bonus incentives, mental health support, and on-site wellness resources. [lucidmotors.com](https://lucidmotors.com/careers/life-at-lucid)
- **Employee-led culture**: Employee resource groups (ERGs) and communities that foster connection, diversity of thought, and inclusion. [lucidmotors.com](https://lucidmotors.com/careers/life-at-lucid)
- **Values-driven**: “One Team,” “Integrity in Action,” “Passion For Excellence,” “Act with Urgency,” “Ownership Mindset,” and “Breakthrough Innovation” are core principles. [lucidmotors.com](https://lucidmotors.com/careers/life-at-lucid)

## Sources
1. [lucidmotors.com – Company page](https://lucidmotors.com/company)
2. [lucidmotors.com – Careers page](https://lucidmotors.com/careers)
3. [lucidmotors.com – Life at Lucid](https://lucidmotors.com/careers/life-at-lucid)
4. [lucidmotors.com – Homepage](https://lucidmotors.com/)
5. [Greenhouse – Lucid Motors job board](http://job-boards.greenhouse.io/lucidmotors)

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