---
title: 'Manager, Digital Marketing at Pearl'
canonical: 'https://feeny.ai/job/manager-digital-marketing-pearl-india-19rzra04wex5'
type: 'job'
last_seen: '2026-11-06'
---

# Manager, Digital Marketing at Pearl

- **Company:** Pearl
- **Location:** India
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/justanswer/jobs/8928884002

## Job description

## About Us

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

## Our Values

- Data driven: Start with truth, measure what matters.
- Courageous: Bias to action; run toward hard problems.
- Innovative: Seek novel, elegant solutions.
- Lean: Do more with less. Build, ship, learn fast.
- Humble: Strong opinions, lightly held.

## About the Role

At Pearl, we're redefining customer acquisition by combining the power of performance marketing with emerging AI-driven advertising technologies. We're looking for a Manager, Digital Marketing who is passionate about innovation, thrives on experimentation, and is excited to shape the future of digital advertising.

In this hands-on individual contributor role, you'll spearhead the development and growth of ChatGPT Ads as an emerging customer acquisition channel, while driving strategic initiatives across Google Ads and Microsoft Ads. You'll bring together your PPC expertise, analytical thinking, and AI-powered automation to uncover new growth opportunities, optimize campaign investments, and deliver measurable business impact.

You'll have the opportunity to pioneer new advertising strategies, experiment with evolving AI technologies, and influence how we acquire customers in an increasingly AI-driven world. Collaborating closely with Marketing, Analytics, and Engineering teams, you'll turn innovative ideas into scalable, data-driven acquisition strategies that drive business growth.

## What You’ll Do

- Own and Scale ChatGPT Ads: Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets.
- Build with AI: Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test.
- Run Structured Tests: Run structured tests on bidding, context hints, ad formats, and landing pages.
- Understand Conversational Advertising: Understand how advertising in a conversational environment differs from traditional keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments.
- Make Data-Driven Investment Decisions: Use data to determine which campaigns, verticals, messages, and intents warrant additional investment.
- Embrace Experimentation: Be highly analytical and comfortable operating in a rapidly evolving advertising platform where best practices are still being developed, proactively testing hypotheses rather than relying solely on established playbooks.
- Lead Strategic Projects on Google Ads and Microsoft Ads: Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads.
- Drive Audience and Keyword Research: Conduct thorough audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research.
- Manage Budgets with Smart Bidding: Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS.
- Analyze Campaign Performance: Use Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools to analyze key metrics, including conversions, revenue, margin, and ROAS.

## What We’re Looking For

- Relevant Experience: 6–10 years of work experience in digital marketing.
- Paid Media Expertise: Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads.
- AI & LLM Skills: Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work, including prompting, building custom agents, and automating tasks such as ad copy, keyword research, and performance analysis.
- Advanced Excel: Advanced proficiency in Excel, including VLOOKUP and Pivot Tables.
- Analytical Capabilities: Strong analytical skills to interpret PPC data, identify trends, and make data-driven decisions.
- Marketing Technology: Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management.
- Technical Foundations: Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), scripting (Python, Google Ads scripts), platform APIs, and MCP/agent tools.
- Curiosity & Learning Agility: Curious and quick to learn, energized rather than slowed by new platform features.
- Ownership: Takes initiative and owns outcomes.
- Education: Bachelor's or Master's degree in Engineering, Business, Marketing, Analytics, or a related field.
- Nice to have: Hands on experience in SQL

Our Commitment to an Inclusive Workplace

We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

AI Disclosure & Informed Consent

Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our [AI Disclosure and Consent Policy](https://www.pearl.com/ai-interview-disclosure). #LI-Remote

## About Pearl

## Core Business
- **Primary industries**: Professional services marketplace (legal, medical, automotive, veterinary, home services, and more)
- **Target customers**: Independent professionals (B2B side) and consumers seeking expert advice (B2C side); also enterprise partners through its network
- **Mission**: “Democratizing professional services” – making expert help available to everyone, everywhere by fusing human wisdom with AI precision.

## Products & Services
- **Pearl Super Agent**: An AI-powered agent that works 24/7 to handle sales, marketing, and administrative tasks for independent professionals, putting revenue directly into their pockets.
- **Expert Network (JustAnswer platform)**: A marketplace of 20,000+ credentialed professionals across legal, medical, automotive, veterinary, and other verticals, serving millions of consumers.
- **House of Brands**: A portfolio of vertical-specific brands (legal, medical, automotive, veterinary, etc.) that leverage the same AI and network infrastructure.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $500 million earned by professionals on the platform; 20,000+ credentialed professionals; named **#1 Fastest-Growing Site in 2025 by SimilarWeb** (faster than OpenAI)
- **Notable Investors/Partners**: No recent institutional investors listed; CEO Andy Kurtzig is an angel investor (StubHub, iLike) and the company is self-funded/profitable. Partners include large professional services verticals.
- **Growth Signals**: Global scale with teams across US, India, and Ukraine; over a decade of conversation analysis data; enterprise-ready AI infrastructure; rapid traffic growth outpacing OpenAI.

## Competitive Advantages
- **AI + Human Hybrid Model**: Combines proprietary AI (over a decade of conversation data) with human expert oversight, targeting the “hybrid tier” of the $3.3T professional services market.
- **Battle‑tested Platform**: 22+ years of operating at scale, with millions of interactions and a proven demand generation engine.
- **Network Effects**: 20,000+ credentialed professionals and a large consumer base create a self‑reinforcing marketplace.
- **Proprietary Tools**: Internal “Prompt Studio” and copilots that accelerate development and improve quality.

## Strategic Focus
- **Category Leadership**: Aiming to own the hybrid (AI + human) segment of professional services, as the market splits into AI‑only, traditional, and hybrid tiers.
- **Global Expansion**: Deepening presence in Ukraine, India, and the US, and growing the network of independent professionals worldwide.
- **AI Innovation**: Continuously improving the Super Agent and conversational AI to handle more complex tasks, reduce friction, and increase revenue for professionals.

## Why Work Here
- **Remote‑First Culture**: Fully remote with asynchronous collaboration; hubs in the US, India, and Ukraine; opportunities for in‑person meetups.
- **Perks & Benefits**: Annual learning stipend, access to Prompt Studio and internal AI tools, transparent career ladders, regular feedback cycles, public recognition and rewards.
- **Engineering & AI Focus**: Over a decade of conversation data to work with; senior roles in ML, full‑stack, and AI conversation design; a “lean, data‑driven” engineering culture.
- **Values**: Humble (strong opinions lightly held), Courageous (bias to action), Lean (do more with less), Innovative (seek novel solutions). Hiring signals: “smart, fun, get things done.”
- **Inclusive Environment**: Equal opportunity employer, committed to diversity and global collaboration.

## Sources
1. [pearl.com/careers](https://www.pearl.com/careers)
2. [pearl.com](https://www.pearl.com/)
3. [pearl.com/about-us](https://www.pearl.com/about-us)
4. [job-boards.greenhouse.io/justanswer](https://job-boards.greenhouse.io/justanswer)

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