--- title: 'Manager, Go-To-Market (GTM) at Fanatics Betting & Gaming' canonical: 'https://feeny.ai/job/manager-go-to-market-gtm-fanatics-betting-gaming-atlanta-xd55r4myq3k0' type: 'job' last_seen: '2026-10-26' --- # Manager, Go-To-Market (GTM) at Fanatics Betting & Gaming - **Company:** Fanatics Betting & Gaming - **Location:** Atlanta, GA / Denver, CO / Los Angeles, CA / New York, NY - **Compensation:** $108k–$134k - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-26 - **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4464992009 ## Job description ## About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. ## About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. As a JOB TITLE at Fanatics Betting & Gaming (FBG), you are here to… help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product. ## Overview Are you ready to shape the future of sports fan engagement? Fanatics is building the world’s leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination. The GTM Manager is responsible for bringing the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans. You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement. ## Responsibilities - Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments. - Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks. - Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits and reasons to engage. - Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage. - Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans. - Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message. - Build customer education into the lifecycle, helping customers discover, understand and use the app’s features through onboarding, launch communications and ongoing engagement. - Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch. - Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans. - Build scalable GTM playbooks, messaging guides and processes that improve planning and execution. - Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives. ## Experience & Skills - 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product. - Bachelor’s degree in Marketing, Communications, Business or a related field. - Proven experience leading cross-functional marketing launches from planning through execution. - Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns. - Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars. - Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement. - Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously. - Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams. - Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness. - Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities. - Passion for sports, fandom and building customer-first experiences. - Willingness to travel for key business meetings and events. Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. For information about our benefits, please visit https://benefitsatfanatics.com/ #Li-JM3 Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/ Salary Range $108,000—$134,000 USD By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf) Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here. ## About Fanatics Betting & Gaming ## Company Overview - **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles. - **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private) - **Headquarters**: New York, New York, USA - **Founded**: 2021 - **Founders**: Michael Rubin (Founder & CEO of Fanatics) ## Core Business - **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering) - **Target customers**: B2C — sports fans and bettors in the United States - **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform. ## Products & Services - **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets). - **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy). - **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets. - **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics. - **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges. - **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com. ## Competitive Advantages - **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop. - **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack. - **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models. - **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty. ## Strategic Focus - **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025). - **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios. - **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities. - **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform. ## Why Work Here - **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology. - **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin. - **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development. - **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker. ## Sources 1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming) 2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience) 3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team) 4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg) 5. 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