---
title: 'Manager, Growth Marketing at HelloFresh'
canonical: 'https://feeny.ai/job/manager-growth-marketing-hellofresh-new-york-0qxc0n8y3m7t'
type: 'job'
last_seen: '2026-10-13'
---

# Manager, Growth Marketing at HelloFresh

- **Company:** HelloFresh
- **Location:** New York, NY
- **Compensation:** $105k–$128k
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-10-13
- **Apply:** https://careers.hellofresh.com/global/en/job/8154672?gh_jid=8154672

## Job description

Manager, Growth Marketing

This is a hybrid position to the NYC HelloFresh Headquarters

The Manager, Growth Marketing (Factor US) is a performance marketing generalist who takes full ownership of their channel portfolio — managing execution, optimizing performance, and driving results across whatever they own. Direct mail is the current anchor channel and primary focus of this role; it is learnable on the job with strong agency support and a deep library of internal test learnings. Beyond DM, this role actively supports growth planning and performance management across select emerging channels in our mix. We're looking for someone who is energized by variety, brings structured analytical thinking wherever they work, and takes ownership without needing to be an expert from day one.

You will…

- Own the execution and optimization of Factor's direct mail program — from segmentation and creative briefing through production, deployment, and post-campaign analysis.
- Support growth planning and performance tracking for select non-DM channels (e.g. podcast, direct sales) in partnership with respective channel leads — bringing analytical structure and executional support where it adds the most value.
- Manage spend allocation within approved budgets, continuously seeking opportunities to improve efficiency and ROI across your channel portfolio.
- Partner with creative and print agency partners to manage campaign production timelines, briefs, and quality standards — holding partners accountable and escalating when needed.
- Manage relationships with external vendors including printers, mail houses, and data providers to ensure timely and cost-effective execution.
- Collaborate with cross-functional teams including marketing, creative, and analytics to ensure campaigns are aligned with broader marketing objectives.
- Utilize data-driven insights to continuously optimize performance across your channel portfolio, driving improvements in response rates, conversion rates, and ROI.
- Provide regular reporting and analysis on campaign performance, including key metrics and actionable recommendations for optimization.
- Oversee the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
- Support Finance and Legal processes including forecasting inputs, invoice approvals, and contract documentation.

You are…

- A multi-channel performance operator: You have 4–6 years of experience with demonstrated end-to-end ownership of at least one performance or direct response channel — including budget management, vendor or partner relationships, creative briefing, and performance reporting. You pick up new channels by applying first principles, not by waiting until you're an expert.
- Analytical: You build forecasts, run retrospectives, and derive actionable insights from campaign data. You are comfortable working in Excel or Google Sheets and fluent in performance marketing KPIs. You know how to tell the story behind the numbers.
- Creative: You have a strong creative eye — you can write a focused brief, evaluate creative output against strategic objectives, and give structured, actionable feedback to agency and creative partners.
- A strong vendor manager: You know how to manage external partners — setting clear expectations, holding them to timelines and quality standards, and escalating when they fall short.
- A clear communicator: You communicate clearly with cross-functional partners, channel leads, and agency contacts to keep campaigns on track and aligned.
- Detail-oriented: You possess strong attention to detail, ensuring accuracy and quality across all aspects of campaign execution.
- Results-driven: You are motivated by measurable outcomes and continuously look to improve campaign performance across your portfolio.
- Tech-forward: You actively look for ways to use AI and automation to work smarter — whether in drafting creative briefs, building reports, or analyzing performance.

At a minimum, you have…

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Demonstrated end-to-end ownership of at least one performance marketing channel — including budget management, creative briefing, vendor or partner management, and performance reporting.
- Strong analytical skills with experience building campaign forecasts and running performance retrospectives.
- Strong creative judgment — ability to evaluate briefs and creative output and give structured, actionable feedback.
- Demonstrated experience managing external vendor or agency relationships.
- Familiarity with digital channel fundamentals — including how to read performance data, identify optimization levers, and work effectively with channel leads across different formats.
- Fluency in growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.
- Familiarity with campaign budgeting and spend tracking; comfort working within established financial frameworks.
- Strong written and verbal communication skills.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Comfort using AI tools (e.g. ChatGPT, Claude, Gemini) to accelerate campaign workflows — including brief writing, performance summarization, audience hypothesis development, and reporting.

You’ll get…

- 401k with company match that vest immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

#marketing New York Pay Range $105,000—$128,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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