---
title: 'Manager, Influencer Marketing at HelloFresh'
canonical: 'https://feeny.ai/job/manager-influencer-marketing-hellofresh-new-york-wcsbjdhtvh9d'
type: 'job'
last_seen: '2026-11-03'
---

# Manager, Influencer Marketing at HelloFresh

- **Company:** HelloFresh
- **Location:** New York, NY
- **Compensation:** $105k–$129k
- **Posted:** 2026-06-08
- **Last confirmed live:** 2026-11-03
- **Apply:** https://careers.hellofresh.com/global/en/job/7811617?gh_jid=7811617

## Job description

You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh.

Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio.

You will …

- Drive efficient customer acquisition working with our high volume influencer marketing channels.
- Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
- Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
- Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
- Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
- Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
- Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and sustainable growth.
- Develop meaningful creator relationships that engage audiences with our services and brands
- Put customer front and center and optimize channel UX in partnership with site/product team
- Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs
- Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches.
- Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity.
- Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth.
- Explore new approaches, products, services and expansion opportunities that drive business strategy.
- Manage relationship(s) with external agencies as well as direct partners
- Evaluate, negotiate, onboard and proactively manage new / existing partners as needed
- Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing
- Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content

You are…

- A fearless relationship manager, earning trust with internal and external partners to nurture  collaboration and build “win-win” partnerships.
- A marketing expert with “test and learn” experience and strong ability to document and share best practices.
- Innovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.
- Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes.
- Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively.
- An efficient project manager with strong written and oral communication skills.
- Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration.

You have…

- 5-7 years of relevant professional experience with concrete, consistent results
- Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
- At least 2+ years of influencer and/or agency management, with experience leading & influencing others
- Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly
- Background in eCommerce and/or subscription business models is a plus
- Background in food and beverage, subscription or related verticals (cooking, etc) a plus
- Strong business writing skills
- Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
- A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers
- Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus
- High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

You’ll get…

- Competitive salary, 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $105,105—$128,700 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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