---
title: 'Manager, Licensing Business Development-Mobile Gaming at Hasbro'
canonical: 'https://feeny.ai/job/manager-licensing-business-development-mobile-gaming-hasbro-renton-washington-wrstkpy5khc7'
type: 'job'
last_seen: '2026-09-09'
---

# Manager, Licensing Business Development-Mobile Gaming at Hasbro

- **Company:** Hasbro
- **Location:** Renton Washington, United States
- **Compensation:** $99k–$149k
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4259233009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

As Hasbro accelerates its global expansion in mobile gaming, we are seeking a driven Business Development Manager to help grow our Mobile Gaming Licensing business. This high-impact role will focus on bringing Hasbro's iconic brands and IP to life through best-in-class mobile gaming experiences. The position reports to the Director, Mobile & Casino Licensing.

You will play a critical role in the mobile gaming team, identifying, evaluating, structuring, and closing partnerships with leading mobile game developers and publishers worldwide, unlocking new revenue streams and expanding Hasbro's presence across the mobile gaming ecosystem.

This is a hybrid role based in Renton, WA three days a week in office OR effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new location in Boston, MA. In the interim, this position will be onsite Tuesday - Thursday at Hasbro's HQ in Pawtucket, RI or at the Hasbro's temporary location in Boston, MA

A day in the life as a Manager, Business Development - Digital Licensing:

Drive Business Growth

- Identify, evaluate, and secure new mobile gaming licensing opportunities across Hasbro's portfolio of brands and IP, including full-game licenses and limited-time in-game integrations.
- Build and maintain a robust pipeline of high-potential mobile game developers, publishers, and strategic partners.
- Drive revenue growth through the acquisition of new licensing partnerships and the expansion of existing relationships.
- Represent Hasbro at major industry events, including Pocket Gamer Connects, GDC, Tokyo Game Show, Gamescom, and other key conferences, to identify and cultivate new business opportunities.

Partnership Development & Deal Execution

- Lead the end-to-end business development process for self-generated mobile gaming partnerships, including partner identification, outreach, pitching, commercial structuring, negotiation, and contract execution.
- Structure and negotiate mobile gaming licensing agreements, including revenue-share models, minimum guarantees, milestone payments, and long-term strategic partnership frameworks.
- Negotiate with senior stakeholders at leading game developers and publishers.
- Evaluate opportunities based on strategic fit, commercial potential, product quality, and market opportunity.

Market Expertise

- Serve as a subject matter expert on the mobile gaming landscape, including player trends, genre performance, monetization models, live-service operations, and emerging market opportunities.
- Monitor competitive activity, industry developments, and platform trends to inform licensing strategy.
- Identify opportunities to expand Hasbro brands into new genres, audiences, and business models.

Cross-Functional Collaboration

- Partner closely with Brand, Franchise, Product, Legal, Finance, and Marketing teams to evaluate and execute mobile gaming opportunities.
- Ensure all licensing partnerships align with franchise strategies, brand standards, and long-term business objectives.
- Collaborate with internal stakeholders throughout the deal lifecycle, from opportunity assessment through launch and ongoing business management.

Licensee Management & Growth

- Manage mobile gaming licensees to drive strong business performance, compliance, and long-term partnership success.
- Review partner performance, business plans, live-service strategies, and revenue forecasts.
- Conduct regular in-person meetings with partners to identify opportunities for expansion, including new titles, geographic growth, live-service initiatives, and additional licensing opportunities.

What You'll Bring:

- 5+ years of experience in business development, licensing, partnerships, or commercial roles within the mobile gaming industry.
- Proven track record of sourcing, negotiating, and closing mobile gaming licensing, publishing, or strategic partnership agreements.
- Experience working with mobile game developers, publishers, and/or entertainment IP owners.
- Strong client-facing experience with the ability to represent Hasbro professionally and effectively.
- Deep understanding of the mobile gaming ecosystem, including development cycles, publishing models, monetization strategies, and live operations.
- Strong commercial negotiation and deal-making skills.
- Experience structuring licensing agreements, revenue-sharing models, and partnership frameworks.
- Strong analytical, financial, and strategic thinking capabilities.
- Ability to influence and collaborate across cross-functional and global teams.
- A proactive, commercially driven approach with demonstrated ability to originate and close high-value mobile gaming partnerships.
- Exceptional relationship building and stakeholder management skills
- Passion for mobile gaming, digital entertainment, and building franchises through engaging player experiences
- Strategic thinking combined with strong execution skills and a proven ability to close details.

## Preferred Qualifications

- Experience licensing entertainment, consumer brands, or gaming IP into mobile games.
- Established network across leading mobile game developers and publishers.
- Experience working with globally recognized brands or franchises.
- Knowledge of international mobile gaming markets and platform ecosystems.

## #WIZARDS

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $99,400—$149,000 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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