---
title: 'Manager, Lifecycle Marketing at FSAStore.com'
canonical: 'https://feeny.ai/job/manager-lifecycle-marketing-fsastore-com-united-states-dsw9wkx96a75'
type: 'job'
last_seen: '2026-09-12'
---

# Manager, Lifecycle Marketing at FSAStore.com

- **Company:** FSAStore.com
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/fsastorecom/jobs/8658814002

## Job description

About the Role:

Health E-commerce is seeking a Manager of Lifecycle Marketing to join our Growth Marketing team. In this role, you will own and optimize our best-in-class CRM and retention program for our e-commerce business, with a focus on building out sophisticated automations and personalized triggered communications that engage and convert our customers at every stage of their journey.

As we continue to expand the ways FSA and HSA account holders can use their pre-tax dollars to shop with us, you will play a key role in shaping how we acquire, onboard, retain, and cross-sell customers across our e-commerce platform. This is a highly strategic role that will require close cross-functional partnership with Product, Brand, Growth, Finance, Legal, and Data teams.

We are looking for a customer-obsessed marketer who deeply understands diverse customer personas and how to engage them across channels and moments that matter. You will lead the development and optimization of personalized triggered communications across various touchpoints like email, SMS, loyalty programs, and push notifications, ensuring an exceptional experience at every stage of their customer journey.

You will be accountable for identifying trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies and campaigns. Above all, you embody the Health-E Commerce mission of making healthcare products accessible, affordable, and easy to understand so people can confidently manage their healthcare benefits wherever they are.

Specific responsibilities:

- Create differentiated customer journeys that build upon our industry-best customer retention.
- Own the strategy and roadmap for lifecycle automations and personalized triggered communications across the customer journey (e.g., welcome flows, browse/cart abandonment, replenishment, win-back, cross-sell/upsell)
- Develop best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels; help drive day-to-day execution while developing longer term strategies.
- Employ test-and-learn experimentation (A/B testing, hold-outs) to identify and forecast incrementality and develop key insights about our customers
- Work with the Data team on everything from regular reports and dashboards to developing and creating customer churn models for a data-first approach to retention
- Partner with the Growth team to support customer acquisition, onboarding, and activation strategies that maximize customer acquisition cost along with downstream retention.
- Work with Brand to ensure lifecycle communications reflect a cohesive content strategy and consistent brand voice
- Work with the Finance teams to project overall business impact of new retention strategies

What you’ll need:

- Minimum of 3+ years of experience in Retention, CRM, Loyalty, or other related functions.
- Hands-on experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools.
- Previous experience launching customer retention models and understanding macro level strategies to drive customer retention.
- Experience managing loyalty and referral programs for subscription services that drive meaningful impact.
- Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics.
- Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms.
- Familiarity with HTML is a plus, but not required
- Ability to thrive in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further.
- Customer-first mindset and dedication to delivering a best-in-class experience
- Genuine curiosity about healthcare, telehealth and healthcare benefits

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.

- Compensation: $90,000 - $115,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours

[Candidate Privacy Notice](https://www.health-ecommerce.com/employee-privacy-notice)

## About FSAStore.com

## Company Overview
- **One-liner**: FSAStore.com is the largest online retailer dedicated exclusively to FSA-eligible products, providing a one-stop shop and educational resource for consumers using Flexible Spending Accounts.
- **Entity Type**: Private
- **Headquarters**: New York, NY, USA
- **Founded**: 2010
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: E-commerce / Healthcare Consumer Goods
- **Target Customers**: B2C – primarily the ~35 million Americans who have a Flexible Spending Account (FSA) or Health Savings Account (HSA) through their employer.
- **Mission**: To help millions of FSA and HSA account holders manage and use their tax-free health money easily, eliminating the guesswork of what is eligible.

## Products & Services
- **FSAstore.com**: An e-commerce platform selling thousands of guaranteed FSA-eligible health, wellness, and personal care products. It also features an FSA Calculator, an Eligibility List, a Learning Center, and a Services section connecting users to 300,000+ practitioners.
- **HSAstore.com**: A dedicated store for Health Savings Account (HSA) eligible products, operating under the same parent company.
- **WellDeservedHealth.com**: A brand offering health and wellness products.
- **Caring Mill**: A private-label brand for personal care and wellness items.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding – $3M (source: [craft.co](https://craft.co/fsastorecom)).
- **Notable Investors/Partners**: Not publicly listed. Partners include major payment processors and FSA administrators.
- **Growth Signals**: The company operates multiple brands (FSAstore.com, HSAstore.com, WellDeservedHealth.com, Caring Mill) and serves a large, stable market of ~35 million FSA users. Active hiring across multiple departments (Engineering, Marketing, Data) indicates growth.

## Competitive Advantages
- **Exclusive Focus**: The only major standalone e-commerce site dedicated exclusively to FSA/HSA eligible products, removing the guesswork for consumers.
- **Integrated Resource Hub**: Combines shopping with education (Learning Center), tools (FSA Calculator), and service provider discovery, making it a one-stop platform for FSA management.
- **Strong Brand Trust**: Accepts all FSA debit cards and major credit cards, offers 24/7 customer service, fast shipping (1-2 day turnaround), and free shipping on orders over $50.

## Strategic Focus
- **Multi-Brand Expansion**: Growing a portfolio of brands (FSAstore, HSAstore, WellDeservedHealth, Caring Mill) to capture more of the tax-advantaged health spending market.
- **Data-Driven Personalization**: Actively hiring for a Marketing Data & Personalization Lead, signaling a focus on leveraging customer data to improve the shopping experience and marketing ROI.
- **Performance Marketing**: Hiring a Director of Performance Marketing and Performance Marketing Associates, indicating a push to scale customer acquisition.

## Why Work Here
- **Mission-Driven**: Work that directly helps millions of Americans save money on healthcare and use their benefits effectively.
- **Growth Stage**: As a private company with active hiring across multiple functions (Engineering, Data, Marketing), employees have the opportunity to shape the company’s trajectory.
- **Engineering & Data Focus**: The company is investing in its data and engineering teams (hiring Data Engineers, Senior Data Engineers, and a Cloud Support Engineer), suggesting a modern tech stack and data-centric culture.
- **Location**: Headquarters in New York, NY, with some remote roles available (e.g., Performance Marketing Associate).
- **Brand Portfolio**: Opportunity to work across multiple recognized brands in the health and wellness space.

## Sources
1. [fsastore.com](https://fsastore.com/)
2. [craft.co](https://craft.co/fsastorecom)
3. [help.fsastore.com](https://help.fsastore.com/hc/en-us/articles/9525139145623-What-is-FSAstore-com)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/fsastorecom)
5. [job-boards.greenhouse.io (jobs listing)](https://job-boards.greenhouse.io/fsastorecom/jobs/8524870002)

## Other roles at FSAStore.com

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