--- title: 'Manager, Lifecycle Marketing (R13983) at Oportun' canonical: 'https://feeny.ai/job/manager-lifecycle-marketing-r13983-oportun-mexico-1zbtzxhrr3av' type: 'job' last_seen: '2026-10-19' --- # Manager, Lifecycle Marketing (R13983) at Oportun - **Company:** Oportun - **Location:** Mexico - **Work type:** remote - **Posted:** 2026-04-20 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/oportun/jobs/4686702005 ## Job description ## Who We Are Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $22.7 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually. The Opportunity Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments. You will define and execute programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, product adoption, and long-term customer value. You are responsible for both strategy and execution. This includes prioritizing lifecycle initiatives across products, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, personalization, and marketing technology enhancements. You will work cross-functionally with Product, Engineering, Legal, Compliance, Marketing, and Marketing Technology to deliver timely, compliant, and effective communications. You will also manage dependencies, resolve blockers, and translate business needs into clear data, platform, and execution requirements. This role will also help advance Oportun's CLM technology capabilities. You will identify and implement opportunities such as new channel expansion, custom event integrations, improved customer data flows, AI-assisted campaign workflows, and automation that makes the CLM program more scalable, personalized, and efficient. Success in this role means improving key lifecycle metrics across products, building scalable systems, strengthening CLM platform capabilities, and ensuring lifecycle marketing is a reliable, tech-enabled growth lever for the business. If you're a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, marketing technology, and customer engagement, we'd love to hear from you. At Oportun, we move fast and we hold each other to a high bar. If you care about doing your best work while actually moving the needle for real people, you'll fit right in. ## What You'll Do ## Your day-to-day - You’ll own and optimize the lifecycle roadmap across onboarding, activation, engagement, retention, product adoption, and cross-product growth. - You’ll build, launch, and optimize multi-channel campaigns across email, push, SMS, in-app, and emerging channels. - You’ll use customer data, behavioral signals, product events, segmentation, and personalization to deliver timely and relevant member experiences. - You’ll design and improve automated lifecycle journeys that support onboarding, activation, feature adoption, servicing, engagement, and retention. - You’ll lead structured experimentation, including A/B and holdout testing, to measure incremental impact and improve performance. - You’ll partner with Product, Engineering, Analytics, Data, Design, Content, Legal, Compliance, and Marketing Technology to align priorities and deliver new capabilities. - You’ll translate lifecycle needs into clear technical requirements, event definitions, data requirements, use cases, and implementation priorities. - You’ll help advance Oportun’s CLM technology capabilities through new channels, custom events, improved data flows, platform enhancements, and automation. - You’ll identify and resolve gaps in data, tooling, integrations, or workflows that limit campaign performance or execution. - You’ll ensure campaigns meet high standards for QA, deliverability, consent management, data integrity, privacy, compliance, and member experience. - You’ll bring ideas for how we can do things better, proactively, not just when asked. - You’ll look for practical ways to use AI to improve campaign development, analysis, personalization, QA, reporting, and workflow efficiency. ## Who You Are The right fit looks like this You’re a customer-focused lifecycle marketer who is equally comfortable thinking strategically and getting into the details of execution. You combine strong marketing judgment with data, technology, and experimentation to improve member experiences and business outcomes. You’re proactive, accountable, and comfortable navigating ambiguity. You know how to influence across teams, translate business needs into actionable requirements, and maintain a high bar for quality in a regulated environment. ## What You Bring ## Skills & experience Required - 5+ years of experience in lifecycle, CRM, retention, or customer engagement marketing. - Hands-on experience building and optimizing lifecycle programs using Iterable or a similar marketing automation platform such as Braze, Marketo, or Salesforce Marketing Cloud. - Strong knowledge of multi-channel lifecycle execution across email, push, SMS, in-app messaging, segmentation, automation, personalization, and deliverability. - Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar. - Proven experience improving lifecycle performance through automation, segmentation, personalization, and structured experimentation. - Experience partnering with technical teams on event-based triggers, data requirements, integrations, customer data flows, or platform capabilities. - Experience designing and analyzing A/B tests, holdouts, and incrementality measurement. - Strong analytical skills with the ability to translate campaign and customer data into actionable business decisions. - Strong project management skills with the ability to prioritize competing demands and manage cross-functional dependencies. - Strong communication and stakeholder management skills. ## Nice to Have - Experience in fintech, financial services, or another regulated industry. - Familiarity with APIs, custom events, event-based architectures, and customer data pipelines. - Experience using SQL or similar tools for campaign analysis, segmentation, or troubleshooting. - Experience applying AI tools to campaign development, personalization, QA, reporting, workflow automation, or customer insights. - Experience evaluating or implementing new CLM channels, platform capabilities, or marketing technology enhancements. - Experience working across multiple products or complex customer journeys. Our AI Mindset We build with AI. We lead with judgment. AI isn't a feature here. It's how we work. We're excited about what AI makes possible, and we're looking for people who share that curiosity. You don't need to be an expert. You need to be open to experimenting, willing to learn, and able to apply new tools in ways that actually move the needle. In this role, you'll be encouraged to explore AI tools, find practical use cases for your function, and bring ideas for working smarter. We believe the best outcomes come when human judgment and AI capability work together. ## Why Oportun ## What's in it for you Oportun offers a competitive compensation and benefits package designed to support your physical, financial, and professional well-being. Benefits vary by country of employment. Some of the benefits available to eligible employees include: Mexico Benefits: - Medical Insurance - Savings Fund and Life Insurance - Vacation and Parental Leave - Internet and Electricity Allowance Eligibility and plan details vary by location and employment status. To learn more about Oportun and our benefits, visit oportun.com/careers  #LI-REMOTE #LI-VR1 We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate. California applicants can find a copy of Oportun's CCPA Notice here:  https://oportun.com/privacy/california-privacy-notice/. We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3). ## About Oportun ## Company Overview - **One-liner**: Oportun is a mission-driven financial services company that uses AI to provide affordable credit and automated savings tools for people underserved by mainstream financial institutions. - **Entity Type**: Public (Nasdaq: OPRT) - **Headquarters**: Silicon Valley, California, USA - **Founded**: 2006 (operations began in 2005) - **Founders**: Not publicly available (founded by a team) ## Core Business - **Primary industry**: Financial Services (Consumer Lending, Fintech) - **Target customers**: B2C – primarily Americans who are not well served by traditional banks (often with limited or no credit history) - **Mission**: To help people across the United States create a brighter financial future by building financial resiliency through access to responsible and affordable credit and effortless savings. ## Products & Services - **Unsecured Personal Loans**: Fixed-rate, fully amortizing installment loans ranging from $300 to $10,000, with terms of 12 to 54 months. Originated in 41 states (2 via direct licenses, 39 via a partnership with Pathward). - **Secured Personal Loans**: Collateralized loans (vehicle-backed) offered in 8 states, with potential expansion to 33 additional states via the Pathward partnership. - **Set & Save**: An AI-powered automated savings app that analyzes a member’s cash flow to determine how much they can save daily without disrupting expenses. Ranked #1 Savings App of 2025 by Bankrate. - **Oportun Mobile App**: A central hub for all products—borrowing, saving, and budgeting. - **Lending as a Service (LaaS)**: A lead generation program through partnerships (e.g., DolEx, Barri Financial/Western Union) to reach new members via 465 retail locations. ## Market Standing - **Market Cap / Valuation**: Publicly traded company (as of latest filing) — market cap fluctuates; refer to Nasdaq for real-time data. - **Key Metric (Revenue)**: Public company; annual revenue reported in SEC 10-K filings (most recent: FY 2025). - **Key Metric (Funding)**: N/A (public; no recent funding rounds). - **Notable Investors/Partners**: - Pathward (banking partner for national lending expansion) - Certified as a Community Development Financial Institution (CDFI) by the U.S. Department of the Treasury - **Growth Signals**: - Over $22.2 billion in responsible credit extended since inception. - Helped 1.3 million people establish a credit history for the first time. - Helped members set aside over $12.5 billion in savings via the Set & Save product. - Six consecutive GAAP profitable quarters as of Q1 2026. - 6.8x debt-to-equity leverage (reduced from 7.6x year-over-year). - Named a San Francisco Bay Area Top Workplace for 2026 by Axios. ## Competitive Advantages - **AI-Powered Underwriting**: Uses billions of proprietary data points and machine learning to score 100% of applicants, including those without FICO scores—enabling responsible lending to an underserved population. - **Proprietary Savings Engine**: The Set & Save algorithm has completed 1.1 billion algorithmic transfers over 10+ years, giving it a long-track-record AI advantage that is difficult to replicate. - **CDFI Certification**: Affords credibility and access to unique community development capital. - **Strong Member Satisfaction**: Net Promoter Score (NPS) of 77 for personal loans. - **National Reach via Partnership**: The Pathward partnership allows Oportun to operate nationwide without needing a state-by-state bank charter. ## Strategic Focus - **Improve Credit Outcomes**: Targeting an annualized net charge-off rate between 9% and 11%. - **Fortify Business Economics**: Increasing loan portfolio yield while maintaining tight expense controls. - **Responsible Growth**: Expanding the secured loan portfolio and cross-selling Set & Save to existing members. - **Scaling LaaS (Lending as a Service)**: Adding new partnership channels to reach more members cost-effectively. - **Continued AI Investment**: Deepening machine learning for marketing, underwriting, fraud detection, and servicing. ## Why Work Here - **Mission-Driven Work**: The company explicitly focuses on financial inclusion for hardworking Americans who are overlooked by traditional banks. Employees cite a sense of purpose. - **Remote-First Culture**: Oportun is described as a remote-first global team, with centers in the U.S. (California), India (Chennai), and Mexico (León). - **Comprehensive Benefits**: - Medical, dental, vision, and FSA coverage. - Competitive compensation, bonuses, and incentive programs. - Paid time off for volunteering and charitable giving. - **DEI & Belonging**: Active employee-led resource groups, company-wide events to support diversity, equity, inclusion, and belonging (DEIB). - **Giving Back**: 1% of annual net profits donated to community partners like United Way, American Red Cross, and DIY Girls. Also runs an employee hardship assistance fund with corporate matching. - **Team Building**: Virtual coffee chats, holiday parties, and wellness events on their internal platform (Oportun Connect). - **Growth Trajectory**: Public company with six consecutive profitable quarters and aggressive expansion plans, offering stability and career growth. ## Sources 1. [Oportun.com - Careers](https://oportun.com/careers/) 2. [Oportun.com - About](https://oportun.com/about/) 3. [Oportun.com - Homepage](https://oportun.com/) 4. [Oportun Investor Relations - 10-K (Feb 2026)](https://investor.oportun.com/sec-filings/all-sec-filings/content/0001538716-26-000015/0001538716-26-000015.pdf) 5. 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