---
title: 'Manager, Local Visibility Optimization at SOCi'
canonical: 'https://feeny.ai/job/manager-local-visibility-optimization-soci-toronto-zr0skh40zkyj'
type: 'job'
last_seen: '2026-11-12'
---

# Manager, Local Visibility Optimization at SOCi

- **Company:** SOCi
- **Location:** Toronto, Canada / Vancouver, Canada
- **Work type:** remote
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/soci/jobs/6223638004

## Job description

## Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades [here](https://www.soci.ai/culture/)!

## Role Description

The Manager, Local Visibility Optimization, is the company’s foremost authority on search, visibility, and digital market intelligence. Building on a foundation of deep SEO and GEO expertise, customer problem solving, and cross-functional enablement, this role takes on a broader mandate: defining and stewarding the brand’s point of view on search and market dynamics, equipping every team, from Product, CS, Sales, and Marketing, to communicate that POV with clarity and conviction, and creating the content and frameworks that make it real across customer-facing storytelling.

This individual also serves as the external face of that expertise by producing original thought leadership content, representing the brand at industry events, and building the company’s reputation as a trusted, authoritative voice in the market. Success in this role means the organization speaks with one informed perspective, every team can lead with POV and value, and the brand is recognized externally as a go-to resource in its space.

## Responsibilities

- Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals
- Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on
- Partner with leadership to align the POV with overall brand strategy and product positioning
- Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling
- Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks, and performance benchmarks
- Maintain our Paid Local SEO Consulting services, and ensure all deliverables are met and evaluated.
- Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence
- Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends
- Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned
- Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary
- Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise.
- Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices
- Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams.
- Guide internal partners in the design of effective SEO programs that meet business objectives
- Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.

Required Skills & Experience

- 7+ years of past SEO experience
- Experience in AEO, and GEO
- Organized and detail-oriented
- Solid written and verbal communication skills
- Advanced Excel and Google Sheets experience
- Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required
- Ability to multitask
- Familiar with all Microsoft’s business programs / Google suite
- Takes initiative and strong at following up
- Exceptional customer advocate and internal ambassador
- Experience in a fast paced, deadline-driven environment
- Strong understanding of SEO performance metrics, both for website and listings
- Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus

SOCi expects to pay a base salary in the range of 89,500 CAD- 128,500 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

What SOCi Provides to You

- Comprehensive Benefits Package (full-time permanent, non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible Work Environment  (full-time, non-contract roles only)
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit [soci.ai](http://soci.ai) for more information.

#LI-Remote

## About SOCi

## Company Overview
- **One-liner**: SOCi provides an AI-powered multi-location marketing platform that automates local marketing tasks for enterprise brands across thousands of locations.
- **Entity Type**: Private (backed by leading strategic investors; funding stage not publicly disclosed)
- **Headquarters**: San Diego, California, USA
- **Founded**: 2012
- **Founders**: Afif (full name not publicly confirmed) – Founder & CEO

## Core Business
- **Primary industry**: Marketing technology (martech), specifically multi-location marketing software.
- **Target customers**: B2B – Enterprise and SMB brands with hundreds to thousands of local storefronts (e.g., Ford, Ace Hardware, Kumon, Liberty Tax).
- **Mission / Purpose**: Empower multi-location brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster by deploying an AI-powered digital workforce.

## Products & Services
- **Genius Reputation Agent™**: AI-powered agent that automatically responds to reviews across all locations and networks, boosting local brand visibility and reputation.
- **Genius Search Agent™**: Automates monthly listing analysis and optimization to improve local search visibility, traffic, and conversions.
- **Genius Social Agent™**: Automatically builds social content calendars, responds to engagements, and drives local social branding.
- **Chat**: Localized chatbots for Facebook, SMS, and website to answer questions, gather data, and generate leads 24/7.
- **Pages**: Auto-generated, search-optimized local landing pages that drive conversions.
- **Locator**: Customizable, search-optimized store locator pages to help customers find nearby locations and products.
- **Surveys & Forms**: Automated, localized surveys and forms to capture customer insights, generate leads, and collect first‑party data.
- **All offerings are SaaS / software**.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding not disclosed; has **500 employees** as of the latest reporting. The platform has autonomously executed **over one million hours of marketing work** and recaptured **nearly $2.1B in brand value**.
- **Notable Investors/Partners**: Backed by “leading strategic investors” (names not specified in public materials); partners with major enterprise brands like Ford, Ace Hardware, Kumon, and Liberty Tax.
- **Growth Signals**: Recognized by Fast Company as one of the World’s Most Innovative Companies; trusted by **nearly 1,000 top brands**; first to deploy an agentic AI workforce at scale powering over **200,000 local agents** across 500+ enterprise brands.

## Competitive Advantages
- Proprietary **Genius AI™** and suite of **Genius Agents™** – the first AI‑powered digital workforce capable of handling the workload of 1,000 local marketers.
- Comprehensive, all‑in‑one platform for multi‑location marketing (reputation, search, social, chat, pages, listings) – reducing tool sprawl.
- Ability to automate and optimize marketing at the local level while maintaining national brand consistency.
- Strong traction with large, well‑known franchise and retail brands.

## Strategic Focus
- Continue expanding AI agent capabilities to automate more local marketing tasks.
- Deepen integration with enterprise workflows and enhance data analytics to prove ROI for multi-location brands.
- Scale customer base beyond current 1,000 brands and further penetrate verticals like retail, automotive, and services.

## Why Work Here
- **Culture**: Values performance (“Find Your Genius”), customer obsession, innovation (“attack the underlying problem in a new way”), and peer recognition via **SOCiStrong** program.
- **Remote/Hybrid**: **100% remote company** – employees can work from anywhere; regional in‑person events (“Executive Connects”) are hosted periodically.
- **Perks & Benefits**: Health insurance (medical, dental, vision), Flexible Spending Account (FSA), generous parental leave, family medical leave, company equity, performance bonuses, employee discounts, pet‑friendly office (for those near a physical location), job training & conferences, customized development tracks, legal assistance, travel concierge services.
- **Engineering Culture**: Tech stack includes AWS, JIRA, Google Analytics, Tableau, Figma, Zoom; strong focus on learning & development with formal onboarding (first 90 days) and LEAD program for people leaders.

## Sources
1. [soci.ai](https://www.soci.ai/)
2. [soci.ai/about](https://www.soci.ai/about/)
3. [soci.ai/careers](https://www.soci.ai/careers/)
4. [soci.ai/culture](https://www.soci.ai/culture/)
5. [builtin.com](https://builtin.com/company/soci)

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