--- title: 'Manager - Marketing Data Insights (Marketing Intelligence) at aCommerce' canonical: 'https://feeny.ai/job/manager-marketing-data-insights-marketing-intelligence-acommerce-bangkok-tccgygeqxwa2' type: 'job' last_seen: '2026-11-04' --- # Manager - Marketing Data Insights (Marketing Intelligence) at aCommerce - **Company:** aCommerce - **Location:** Bangkok, Thailand - **Posted:** 2026-10-14 - **Last confirmed live:** 2026-11-04 - **Apply:** https://job-boards.greenhouse.io/acommerce/jobs/8280637 ## Job description ## JOB OVERVIEW 1. Role Overview & Hybrid Philosophy aCommerce is seeking a high-caliber Forward Deployed Growth Engineer / Technical Growth Consultant (formally designated as Marketing Data & Insights Manager). In today's enterprise e-commerce landscape, this hybrid role bridges the traditional gap between "the strategic consultant who talks to the business" and "the data engineer who writes the backend code." By occupying both spaces, this single individual eliminates communication silos, ensures data strategies directly impact client unit economics and GMV growth, and dramatically accelerates time-to-value. Core Value Proposition of the Hybrid FDE Role: - Zero Translation Loss: Eliminates the friction where marketing consultants request metrics engineering cannot build, or engineers construct pipelines marketers cannot use. - Speed to Value: Cuts the time to go from enterprise client business goals to live, revenue-generating data models and campaign optimizations in half. - Hyper-Practical Roadmaps: Designs data-driven growth strategies grounded in exact platform API mechanics and backend data infrastructure realities. 1. The 5-Stage End-to-End Operating Pipeline Rather than handing off requirements across disjointed desks, the Forward Deployed Growth Engineer acts as the ultimate architect of the client's data-to-revenue pipeline, executing across five integrated stages: 1. Client Growth Goal Core Mandate & Function: Sits down with enterprise executives to identify revenue blockers, high churn, and unit economic gaps. Key Deliverables & Action Items: Growth Diagnostic Briefs, LTV & Repeat Purchase Targets. 1. Strategic Roadmap Core Mandate & Function: Translates high-level growth objectives into a structured e-commerce data strategy across full marketing funnel stages. Key Deliverables & Action Items: Multi-channel Go-to-Market Roadmaps, Live, Affiliate, Content or Media Reallocation Plans. 1. Data Requirements Core Mandate & Function: Translates commercial requirements into exact technical schemas for data teams (clickstream, CRM, ads, livestreaming). Key Deliverables & Action Items: Data Schema Specs, API Event Mapping, Metric Definitions. 1. Pipeline Handoff Core Mandate & Function: Partners fluently with backend engineers and PMs to guide data transformations and pipeline builds. Key Deliverables & Action Items: Technical Pipeline Specs, ETL/ELT Logic Specs, QA Validation. 1. Revenue Optimization Core Mandate & Function: Analyzes delivered datasets, extracts cross-funnel insights, and executes optimization roadmaps to directly drive client GMV. Key Deliverables & Action Items: Executive MBR/QBR Dashboards, Automated Lifecycle Workflows, ROAS Models. Predictive model and tool. 1. Key Responsibilities & Dual-Phase Mandate Phase 1: Internal First-Party Data Unification & Standardization Organize, standardize, and unify aCommerce's internal first-party marketing data across Southeast Asia (Thailand, Indonesia, Philippines, Malaysia, Singapore) into a centralized, proprietary intelligence asset. - Internal Data Unification: Consolidate marketing data across upper-, mid-, and lower-funnel channels (paid performance media, live streaming, creator affiliate marketing, and marketplace search) into unified data models. - Standardized MBR/QBR Frameworks: Architect standard reporting structures and KPI frameworks for monthly and quarterly business reviews across all five regional markets, establishing a central Regional Intelligence Hub. - Cross-Functional Coordination: Partner with internal business units (Paid Performance, Creative, Communication Planning, Live Streaming) to ensure standardized metric definitions and reliable data feed inputs. Phase 2: Client-Facing Enterprise Intelligence & Growth Architecture Replicate internal data models for top regional brand clients, architecting custom marketing data pipelines and delivering executive-level growth consulting. - Enterprise Client Engagement: Join key enterprise client sessions as both strategic consultant and technical implementer, discovering growth blockers and co-designing client data architectures. - Technical Pipeline Specification: Author precise, developer-ready data requirements and schemas for backend engineers and project managers, ensuring zero translation loss. - Client Workshops & BD Support: Design and conduct interactive marketing data strategy workshops for key accounts, partnering with Business Development (BD) to build data-led pitch proposals that win new business. - Decision-Ready Executive Reporting: Deliver clear, executive-level MBRs and QBRs that translate complex multi-channel analytics into tangible commercial actions, marketing activities mix reallocations, and improve KPIs. Scope Delineation: Marketing Data vs. Trade Marketing To ensure absolute focus, this role specializes exclusively in Marketing Intelligence (media spend, live streaming, video content, GMV, creator affiliate ROI, customer acquisition cost, ROAS, and customer lifetime value). While coordinating shared dashboards with Trade Marketing & Merchandising (product bundling, price points, digital shelf planograms), trade operations remain under a separate focus area. 1. Qualifications & The 'Unicorn' Profile The ideal candidate possesses a rare hybrid profile combining hands-on technical analytics with executive-level commercial strategy across Southeast Asian e-commerce platforms. Technical & Analytical Competencies - Bachelor's/Master's degree in Business, Data Analytics, Computer Science, Statistics, or related field. - 3+ years of experience in marketing data analytics, technical growth consulting, or forward deployed engineering. - Hands-on proficiency in SQL, Excel/Python, and BI platforms (Power BI, Tableau, Looker Studio). - Understanding of data warehouse schemas, API event mapping, clickstream tracking, and ETL/ELT pipeline specs. - Ability to translate commercial goals into precise, developer-ready technical requirements. Commercial Strategy & Client Mastery - Deep understanding of Southeast Asian e-commerce platforms (Shopee, Lazada, TikTok Shop) and platform ad tools. - Proven track record presenting to regional enterprise client executives (MBRs, QBRs, pitches). - Fluency in full-funnel marketing metrics (ROAS, CAC, LTV, Livestream GMV, Creator Affiliate ROI). - Strong cross-functional collaboration skills, bridging business units, PMs, developers, and client leads. - Business fluency in English; regional language capability (Thai, Bahasa, Vietnamese) is a plus. ## About aCommerce ## Company Overview - **One-liner**: aCommerce is the largest e-commerce enabler in Southeast Asia, providing end-to-end solutions for global brands to manage, market, and fulfill their online sales. - **Entity Type**: Private (Series D) - **Headquarters**: Bangkok, Thailand - **Founded**: 2013 - **Founders**: Paul Srivorakul, Tom Srivorakul, and John Srivorakul ## Core Business - Primary industry/industries: E-commerce Services (E-commerce Enabler), Supply Chain & Logistics, Digital Marketing, Retail Technology - Target customers: B2B — primarily global and regional brands (e.g., L’Oréal Group, Adidas, Abbott, Unilever, Nescafe, Samsung, Nestle) looking to sell online in Southeast Asia - Mission or purpose statement: "Making E-commerce Easy" ## Products & Services - **E-commerceIQ**: A unified platform providing a 360° view of business operations, including accounting, merchandising, performance marketing, account management, fulfillment and logistics, omnichannel order management, and business intelligence. - **Warehouse & Order Fulfillment**: Physical storage and shipping services across 8 advanced fulfillment centers in the region. - **Online Store Development**: Building high-performing, user-friendly online stores tailored to brand needs. - **E-commerce Marketing**: Targeted digital marketing services to attract and convert customers. - **Online Brand Management**: Establishing and maintaining consistent brand presence across online channels. - **Customer Service Solutions**: Fast, reliable support for end customers. - **Live Stream Solution**: Interactive live shopping capabilities, supported by 20+ live streaming studios across the region. - **Consultation & Training**: Expert guidance to elevate client e-commerce strategy and team skills. - **EcommerceIQ Market Insights**: Analytics suite (formerly BrandIQ) providing measurable data and actionable insights for online commerce strategy. - **AskIQ**: AI-powered tool for natural language competitor queries and data synthesis. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding raised of **$118.8M** (Series D stage) - **Notable Investors/Partners**: Ardent Capital (founding investor), Inspire Ventures, NTT DOCOMO Ventures, Sumitomo Corporation Equity Asia Limited, Sinar Mas Indonesia, MDI Ventures (Telkom Indonesia fund), Indies Capital Partners, Blue Sky, Cyberagent Ventures, JL Capital, DKSH - **Growth Signals**: - Raised one of the largest Series A rounds in Southeast Asia ($10.7M) - Has achieved group profitability (announced post "aCommerce 2.0" initiative) - Operates in 5 countries (Thailand, Indonesia, Singapore, Malaysia, Philippines) with 1,000+ employees - Over 33% average month-on-month revenue growth in Indonesia at one point - Won Google Global Premier Partner Award for Search Innovation - Launched AI innovations including AskIQ, GEO optimization, and smart PDP generation ## Competitive Advantages - **Scale & Reach**: The largest e-commerce enabler in SE Asia with offices in 5 countries and 8 fulfillment centers, giving unmatched physical infrastructure. - **Integrated Ecosystem**: Unlike competitors with fragmented tools, aCommerce offers a unified platform (EcommerceIQ) that combines fulfillment, marketing analytics, and AI-powered data synthesis. - **Deep Regional Expertise**: Over a decade of experience (since 2013) navigating the complex and diverse SE Asian e-commerce landscape. - **AI-First Innovation**: Actively investing in AI tools for commerce (AskIQ, automated ad creation, shelf intelligence) to provide a competitive edge for clients. - **Strong Brand Partnerships**: Long-term relationships with global giants like L’Oréal, Adidas, Unilever, Samsung, and Nestle serve as powerful social proof. ## Strategic Focus - **"aCommerce 2.0" Initiative**: A pivot towards profitability and sustainable growth, which has reportedly been achieved. - **AI-Powered Intelligent Commerce**: Deep investment in AI to automate and optimize e-commerce operations, from competitor analysis to content generation. - **Live Commerce Expansion**: Leveraging 20+ live streaming studios to capture the booming live shopping trend in SE Asia. - **Regional Domination**: Continuing to strengthen its position as the go-to partner for global brands in Southeast Asia. ## Why Work Here - **E-commerce Career Launchpad**: aCommerce positions itself as a place where employees build a "CAREER in e-commerce," not just a job, with exposure to all facets of the industry in a fast-growing market. - **Growth & Learning**: Access to leaders and subject matter experts, with opportunities to understand business strategy and direction. - **Culture & Perks**: Known for investing in employees with solid healthcare, comfortable workspaces, attractive work locations, flexible work arrangements, and free lunch. - **Scale & Impact**: Opportunity to work with the region's largest e-commerce enabler and top global brands, directly impacting their success. - **Diversity & Inclusion**: Committed to equal opportunities and a work environment free of discrimination and harassment. - **Work Policy**: Information on remote/hybrid policy is not explicitly stated, but "flexible work arrangements" are mentioned as a perk. ## Sources 1. [acommerce.asia - About Page](https://www.acommerce.asia/about/) 2. [acommerce.asia - Main Site](https://www.acommerce.asia/) 3. [acommerce.asia - Careers Page](https://www.acommerce.asia/career/) 4. [CB Insights - aCommerce Profile](https://www.cbinsights.com/company/acommerce) 5. 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