---
title: 'Manager, Marketing Effectiveness at Ekimetrics'
canonical: 'https://feeny.ai/job/manager-marketing-effectiveness-ekimetrics-new-york-tfqz59ezx7bb'
type: 'job'
last_seen: '2026-09-12'
---

# Manager, Marketing Effectiveness at Ekimetrics

- **Company:** Ekimetrics
- **Location:** New York, NY
- **Compensation:** $140k
- **Work type:** hybrid
- **Posted:** 2019-09-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/ekimetrics/759f620b-88d7-458c-8ab3-4f93a164b72e

## Job description

Ekimetrics transforms how organizations make critical business decisions. Since 2006, we’ve been helping companies build sustained competitive advantage through AI-powered Managed Solutions. Our dual purpose is Competitiveness and Sustainability, because lasting leadership is built on both.

Our solutions are a unique combination of people and technology. We combine our Eki.Decisions platform with embedded experts in marketing, commercial effectiveness, and data science, connecting decisions across business domains to drive real, positive, scalable, and lasting impact.

With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we commit to responsibility and frugality in AI, systematically building competitive advantage, and being loyal to our values and DNA.

## Your Responsibilities

As a Manager in Marketing effectiveness, you will lead high-impact programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development.

More precisely, you will:

Lead Projects

- Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
- Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
- Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
- Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
- Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
- Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
- Continuously identify and implement innovative approaches to solve client business challenges.

People & Project Leadership

- Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
- Lead talent development initiatives, including annual talent reviews and career development planning,
- Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
- Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
- Recruit, align, and develop resources to build high-performing teams, retaining top talent.
- Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.

Account & Business Growth

- Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
- Identify cross-sell and upsell opportunities and support global account growth strategies.
- Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
- Track and animate realized client business gains from Ekimetrics partnership, drive a narrative of program value to account stakeholders.

Practice & Thought Leadership

- Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
- Contribute to thought leadership, knowledge management, and innovation initiatives.
- Act as an ambassador of Eki culture role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Generosity, Enjoyment.

## Your Profile

## Experience & Technical Skills

- 6-9 years’ experience in econometrics, MMM, or marketing effectiveness.
- Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
- Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
- Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
- Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs
- Track record of translating complex model results into actionable business recommendations.
- Fluent English is mandatory.

Client & People Management

- Proven ability to lead multiple project teams and manage priorities autonomously.
- Skilled in client account management, maintaining relationships, and identifying growth opportunities.
- Excellent communication, storytelling, and presentation skills for senior stakeholders.
- Strategic thinker with strong problem-solving skills and focus on continuous improvement.
- Experienced in mentoring, talent development, and encouraging team growth.

Soft Skills

- Collaborative, proactive, and results-driven.
- Positive, resilient, and adaptable in fast-paced environments.
- Curious, creative, and committed to delivering high-quality and impactful work.

Why join us?

At Ekimetrics, we believe your ideas truly matter. Here, your ideas are yours to build and bring to life. We embrace an entrepreneurial spirit, encouraging you to push boundaries to achieve meaningful impact. But it’s not just about individual success—we thrive on collaboration and enriching one another.

Together, we’re constantly learning and growing, whether through personalized career paths and training, challenging projects, mentorship, or simply through the diverse perspectives we bring to the table.

And perhaps more importantly, we believe in enjoying what we do. Ekimetrics is a stimulating and safe environment where you can thrive as your authentic self.

In 2023, Ekimetrics obtained the “mission-driven company” status, reflecting our strong commitment to CSR.

Our purpose: Accelerate organizations’ transformation towards sustainability, through the application of data science and artificial intelligence.

We were also certified Great Place to Work© in France, the United Kingdom, and the United States in 2023, and our Hong Kong office received the Best Companies to Work for in Asia 2023© award.

Ekimetrics is part of the French Tech 120 ranking. We have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.

Please note that we do not offer visa sponsorship or transfer for this position.

## About Ekimetrics

## Company Overview
- **One-liner**: Ekimetrics is a global AI business solutions company that helps organizations optimize critical commercial decisions through AI-powered managed solutions and its Eki.Decisions platform.
- **Entity Type**: Private (Venture-backed; last round $28.6M in 2020)
- **Headquarters**: Paris, France
- **Founded**: 2006
- **Founders**: Jean-Baptiste Bouzige (CEO & Founder)

## Core Business
- **Primary industry**: AI-powered business solutions, data science, marketing effectiveness, commercial excellence, and sustainability.
- **Target customers**: B2B, large enterprises, CxOs in marketing, finance, operations, and strategy.
- **Mission**: “Optimize critical commercial decisions to build sustainable competitive advantage” (from website).

## Products & Services
- **Eki.Decisions Platform**: Enterprise decision infrastructure combining AI models, business context, and governance to align trade-offs across functions.
- **Marketing Effectiveness (MMM)**: Marketing Mix Modeling to establish a shared understanding of how marketing drives business outcomes.
- **Campaign Optimization**: Continuous testing, activation, and learning cycle to make campaign performance predictable.
- **Customer Value Orchestration**: Aligns engagement across channels to turn interactions into measurable value.
- **Commercial Excellence**: Navigates demand volatility, assortment complexity, and distribution choices with forward decision visibility.
- **Revenue Growth Management**: Evaluates price, promotion, and investment trade-offs to keep growth profitable at scale.
- **Sustainability**: Structures ESG trade-offs across finance, strategy, and operations, scaling sustainable performance beyond compliance.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual Revenue EUR 5.7M (latest available); Total Funding $28.6M (venture round led by Tikehau Capital and Bpifrance in November 2020).
- **Notable Investors/Partners**: Tikehau Capital, Bpifrance.
- **Growth Signals**: 500+ data & AI experts across three continents; 2,000+ MMM and AI projects in over 50 countries; 32.8K LinkedIn followers (+19.3% yearly); 463 employees (+2.3% YoY); active hiring across multiple roles in Paris, Hong Kong, London, and New York.

## Competitive Advantages
- **20 years of domain expertise** in marketing and commercial decision science, with a track record since 2006.
- **Eki.Lab**: A centre of excellence with 50+ PhDs and AI experts focusing on deep learning, MLOps, responsible AI, and NLP.
- **Platform + Expert Model**: The Eki.Decisions platform is combined with embedded Business Scientists and Forward Deployed Engineers, ensuring adoption and measurable impact.
- **Responsible AI by design**: Governance, transparency, accountability, and sustainable decision practices are embedded in every solution.
- **Contextual precision**: Solutions are tailored to each organization’s reality, closing the adoption-to-ROI gap and enabling scale across teams and geographies.

## Strategic Focus
- Scaling decision infrastructure across enterprises by delivering repeatable core solutions with modular extensions.
- Expanding AI solutions for sustainability and commercial excellence.
- Maintaining a strong Responsible AI framework to enable safe scaling.
- Growing global presence with offices in Paris, London, New York, Hong Kong, and Shanghai.

## Why Work Here
- **Culture**: LinkedIn reviews (259 ratings) show a culture score of 4.1/5, compensation 3.8, work-life balance 3.6, and career opportunities 3.5.
- **Work Environment**: Global company with offices on three continents; hybrid/office-based depending on role and location.
- **Learning & Growth**: Diverse projects across industries, continuous learning through communities and peer collaboration. Career paths are flexible, allowing individuals to balance tech and business according to their strengths.
- **Engineering Culture**: Data Scientists, Business Scientists, and Forward Deployed Engineers work on cutting-edge AI/ML applied to real business decisions. Eki.Lab provides research exposure to deep learning, MLOps, and responsible AI.
- **Transparency**: The company openly states it may use AI tools in hiring to review applications and analyze resumes, with final decisions made by humans.

## Sources
1. [ekimetrics.com - Solutions Overview](https://www.ekimetrics.com/)
2. [ekimetrics.com - About Us / Team](https://www.ekimetrics.com/about-us/ekimetrics-team)
3. [ekimetrics.com - Who We Are / AI-Readiness](https://www.ekimetrics.com/who-we-are)
4. [jobs.lever.co - Careers Page](https://jobs.lever.co/ekimetrics)
5. [linkedin.com - Company Page](https://linkedin.com/company/ekimetrics)

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