---
title: 'Manager, Marketing Strategy, Mexico - The Orchard at Sony Music'
canonical: 'https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-sony-music-mexico-city-fmfk0ybgqj1v'
type: 'job'
last_seen: '2026-10-21'
---

# Manager, Marketing Strategy, Mexico - The Orchard at Sony Music

- **Company:** Sony Music
- **Location:** Mexico City, Mexico
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-21
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8895741002

## Job description

## About The Orchard

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are looking for a Marketing Strategy Manager to support the development and execution of digital marketing campaigns for artists, labels, releases, catalog, tours, and other priority projects.

This role will work across digital strategy, social media, audience development, first-party data, CRM, campaign analytics, and fan engagement. We are looking for someone who is curious about music and digital culture, comfortable working with data, and able to turn trends and campaign results into useful recommendations.

What you'll do:

- Support the development and execution of integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives.
- Stay up to date on social media, music, creator, and cultural trends, identifying relevant opportunities for artists and campaigns.
- Support first-party data acquisition and audience development initiatives, including fan registration, pre-save campaigns, audience segmentation, and other fan engagement activations.
- Build, test, and send newsletters and targeted email communications to help strengthen ongoing fan relationships.
- Review analytics across TikTok, Instagram, YouTube, streaming, CRM, websites, and paid media to identify trends, learnings, and opportunities.
- Translate campaign performance and audience insights into clear recommendations for ongoing and future campaigns.
- Build and customize basic template-based landing pages, including forms, buttons, links, redirects, and basic HTML/CSS adjustments.
- Contribute to campaign recaps, reporting, and recommendations for artists, labels, and internal stakeholders.

Who you are:

- 3-5 years of experience in digital marketing, preferably within music, entertainment, media, or a related field.
- Good understanding of platforms such as TikTok, Instagram, YouTube, and streaming services.
- Strong interest in social media trends, music, pop culture, and fan behavior.
- Comfortable reviewing digital platform analytics and identifying basic performance trends.
- Ability to turn data and campaign learnings into clear, practical recommendations.
- Familiarity with email marketing, audience segmentation, CRM, or first-party data collection.
- Strong organizational and communication skills, with the ability to manage multiple projects at the same time.
- High attention to detail and a hands-on approach to campaign execution.

## Nice to Have

- Experience in the music or entertainment industry.
- Familiarity with streaming analytics.
- Experience with audience development or fan engagement campaigns.
- Comfortable working with template-based landing pages and basic HTML/CSS. Advanced web development experience is not required.

What we give you:

- An opportunity to influence music on a global stage.
- A modern, diverse and creative work environment.
- An investment in your learning & development.
- A comprehensive and attractive benefits package including healthcare coverage, voluntary benefits, and family resources.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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