--- title: 'Manager, Marketing Strategy, Mexico - The Orchard at The Orchard' canonical: 'https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-the-orchard-mexico-city-wf7t9c2kvz68' type: 'job' last_seen: '2026-10-20' --- # Manager, Marketing Strategy, Mexico - The Orchard at The Orchard - **Company:** The Orchard - **Location:** Mexico City, Mexico - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8886665002 ## Job description ## About The Orchard The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. We are looking for a Marketing Strategy Manager to support the development and execution of digital marketing campaigns for artists, labels, releases, catalog, tours, and other priority projects. This role will work across digital strategy, social media, audience development, first-party data, CRM, campaign analytics, and fan engagement. We are looking for someone who is curious about music and digital culture, comfortable working with data, and able to turn trends and campaign results into useful recommendations. What you'll do: - Support the development and execution of integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives. - Stay up to date on social media, music, creator, and cultural trends, identifying relevant opportunities for artists and campaigns. - Support first-party data acquisition and audience development initiatives, including fan registration, pre-save campaigns, audience segmentation, and other fan engagement activations. - Build, test, and send newsletters and targeted email communications to help strengthen ongoing fan relationships. - Review analytics across TikTok, Instagram, YouTube, streaming, CRM, websites, and paid media to identify trends, learnings, and opportunities. - Translate campaign performance and audience insights into clear recommendations for ongoing and future campaigns. - Build and customize basic template-based landing pages, including forms, buttons, links, redirects, and basic HTML/CSS adjustments. - Contribute to campaign recaps, reporting, and recommendations for artists, labels, and internal stakeholders. Who you are: - 3-5 years of experience in digital marketing, preferably within music, entertainment, media, or a related field. - Good understanding of platforms such as TikTok, Instagram, YouTube, and streaming services. - Strong interest in social media trends, music, pop culture, and fan behavior. - Comfortable reviewing digital platform analytics and identifying basic performance trends. - Ability to turn data and campaign learnings into clear, practical recommendations. - Familiarity with email marketing, audience segmentation, CRM, or first-party data collection. - Strong organizational and communication skills, with the ability to manage multiple projects at the same time. - High attention to detail and a hands-on approach to campaign execution. ## Nice to Have - Experience in the music or entertainment industry. - Familiarity with streaming analytics. - Experience with audience development or fan engagement campaigns. - Comfortable working with template-based landing pages and basic HTML/CSS. Advanced web development experience is not required. What we give you: - An opportunity to influence music on a global stage. - A modern, diverse and creative work environment. - An investment in your learning & development. - A comprehensive and attractive benefits package including healthcare coverage, voluntary benefits, and family resources. The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. ## About The Orchard ## Company Overview - **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry. - **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment) - **Headquarters**: New York, New York, USA - **Founded**: 1997 - **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker ## Core Business - **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management - **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders) - **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values. ## Products & Services - **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail. - **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels. - **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization. - **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership). - **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists. - **Metal Injection**: An online metal music publication (owned by The Orchard). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation) - **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally. - **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership). - **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico. ## Competitive Advantages - **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies. - **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management. - **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models. - **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility. - **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance). ## Strategic Focus - **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring. - **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue. - **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family. - **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives. ## Why Work Here - **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music." - **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices. - **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow." - **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles. - **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos. ## Sources 1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values 2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info 3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings 4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page 5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community 6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion 7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal 8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention ## Other roles at The Orchard - [eCommerce Manager - GSA](https://feeny.ai/job/ecommerce-manager-gsa-the-orchard-berlin-ahedkyjnfqd7) — Berlin, Germany - [Senior Marketing Manager](https://feeny.ai/job/senior-marketing-manager-the-orchard-lagos-drdv6st7ctq1) — Lagos, Nigeria - [Manager, Corporate Development - The Orchard](https://feeny.ai/job/manager-corporate-development-the-orchard-the-orchard-new-york-brxg38ak000z) — New York, NY - [Solution Manager - The Orchard](https://feeny.ai/job/solution-manager-the-orchard-the-orchard-seoul-bkheymvrz03d) — Seoul, South Korea - [VP, Nordics and Baltics](https://feeny.ai/job/vp-nordics-and-baltics-the-orchard-sweden-gg05v17kheew) — Sweden - [Jr. Manager, Marketing Strategy, Argentina - The Orchard](https://feeny.ai/job/jr-manager-marketing-strategy-argentina-the-orchard-the-orchard-buenos-aires-tnj1qfc7rfca) — Buenos Aires, Argentina - [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany - [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany - [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL - [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany