---
title: 'Manager, Marketing Versioning at Crunchyroll, LLC'
canonical: 'https://feeny.ai/job/manager-marketing-versioning-crunchyroll-llc-los-angeles-k622kjz8dpmx'
type: 'job'
last_seen: '2026-11-01'
---

# Manager, Marketing Versioning at Crunchyroll, LLC

- **Company:** Crunchyroll, LLC
- **Location:** Los Angeles, CA
- **Compensation:** $104k–$130k
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-01
- **Apply:** https://boards.greenhouse.io/crunchyroll/jobs/8282553?gh_jid=8282553

## Job description

## About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

## Role Overview

The Manager, Marketing Versioning supports the operational execution of global marketing production, versioning, localization, and asset delivery across central and regional marketing teams. Reporting to the Director of Marketing Versioning, this role partners with Central Creative and cross-functional teams to transform approved creative into global marketing-ready static and video assets, overseeing production coordination, versioning, asset trafficking, delivery dependencies, and operational handoffs to ensure regional teams globally have clear access to final, approved assets ready for activation.

The Manager oversees day-to-day production coordination across static and video versioning workflows, including project intake, scheduling, asset trafficking, localization routing, delivery dependencies, version control, and operational handoffs. The role partners closely with Central Creative teams to support production execution and with regional Marketing Operations teams to provide consistent localization workflows, standards, and operational guidance.

Working under the strategic direction of the Director, the Manager supports implementation of departmental workflows, SOPs, tools, repository standards, and process improvements that reduce friction between creative production and regional marketing activation while strengthening consistency, scalability, and operational visibility across Marketing Versioning Operations.

## Key Responsibilities

- Support the Director of Marketing Versioning in translating departmental priorities into day-to-day operational execution across global marketing production and versioning workflows.
- Coordinate the creation, preparation, versioning, and delivery of global marketing-ready static and video assets for regional marketing teams to use across campaigns, platforms, and market activations.
- Partner with Central Creative teams to support production and transition approved creative into scalable global assets and versions that meet established marketing, technical, and distribution requirements.
- Support regional marketing teams globally by ensuring teams have clear visibility into available assets, approved versions, asset locations, readiness status, and applicable usage or production requirements.
- Serve as an operational Center of Excellence for regional Marketing Operations teams, providing guidance, established workflows, production standards, versioning requirements, localization processes, and best practices for adapting and activating global marketing assets.
- Oversee project intake, scheduling, prioritization, production coordination, and asset trafficking while monitoring timelines, dependencies, outstanding deliverables, and risks across concurrent global campaigns.
- Coordinate localization and market-specific adaptation requirements when needed, ensuring localized versions remain aligned with approved global creative, production, and delivery standards.
- Manage operational handoffs and trafficking of finished marketing assets between Central Creative, Marketing Versioning Operations, regional teams, and other production or distribution partners.
- Maintain operational visibility into asset readiness and delivery status, proactively identifying missing assets, version conflicts, dependencies, and other issues that could impact regional campaign activation.
- Support asset repository governance by ensuring marketing assets are appropriately organized, tagged, tracked, and maintained with accurate metadata and clear final-version identification.
- Implement and maintain departmental workflows, SOPs, operational documentation, and production standards established by the Director to ensure consistency and scalability across global Marketing Versioning Operations.
- Evaluate production and asset workflows and recommend improvements that increase efficiency, traceability, asset discoverability, and ease of use for central and regional marketing teams.
- Provide operational reporting and project visibility to support departmental planning, production prioritization, capacity management, and identification of delivery risks.
- Partner across Creative Services, Brand Marketing, Campaign Marketing, regional Marketing teams, Media Management, Production, and other cross-functional teams to maintain alignment on asset requirements, timelines, readiness, and deliverables.
- Support implementation of new tools, technologies, repository enhancements, and workflow improvements that strengthen the movement of marketing assets from central creative production through global regional activation.

## Key Competencies

- Strong project, production workflow, and asset management skills within a fast-paced global marketing or creative production environment.
- Experience managing the preparation, versioning, trafficking, organization, and delivery of marketing assets across multiple teams, markets, and platforms.
- Strong understanding of static and video marketing production workflows, including asset versioning, delivery requirements, repository management, and regional adaptation.
- Working knowledge of localization and market-specific adaptation workflows as part of broader global marketing production.
- Experience supporting global or regional marketing teams and establishing scalable processes, standards, and best practices across geographically distributed stakeholders.
- Strong understanding of digital asset organization, metadata, version control, asset readiness, and repository governance.
- Excellent communication and cross-functional collaboration skills with the ability to coordinate Central Creative, production, operational, and regional marketing stakeholders.
- Strong critical thinking and problem-solving skills with the ability to identify production risks, resolve asset and versioning issues, and escalate challenges with appropriate context and recommended solutions.
- Proficiency with production systems, project management tools, asset repositories, and operational platforms used to track and distribute global marketing assets.
- Highly organized and detail-oriented, with a focus on operational consistency, asset traceability, scalability, and reducing friction between creative production and regional marketing activation.

## Qualifications

- 5+ years of experience in marketing production, AV production, localization, creative operations, or project management within the media, entertainment, streaming, or post-production industry.
- 2+ years of experience supporting or managing production operations, cross-functional teams, and global marketing workflows.
- Working knowledge of AV production, localization, asset management, versioning, and digital content delivery across multiple distribution platforms.
- Proficiency with Wrike, Airtable, media asset management systems, Microsoft Office/Google Workspace, Adobe Creative, etc.
- Bachelor's degree in a related field or equivalent professional experience.

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Los Angeles, CA $104,100—$130,100 USD

## About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

- Courage. We believe that when we overcome fear, we enable our best selves.

- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

- Kaizen. We have a growth mindset committed to constant forward progress.

- Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

## About Crunchyroll, LLC

## Company Overview
- **One-liner**: Crunchyroll is the world’s largest anime streaming service, delivering anime content, theatrical releases, merchandise, games, news, events, and music to a global fan community.
- **Entity Type**: Private (Joint Venture between Sony Pictures Entertainment and Aniplex of Japan)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2006
- **Founders**: Not publicly available in recent sources

## Core Business
- **Primary industry**: Entertainment (anime streaming and media)
- **Target customers**: B2C – anime fans globally (individual consumers)
- **Mission or purpose statement**: “We deliver what anime fans love—anytime, anywhere. We believe anime is more than entertainment—it’s a way of life.” [crunchyroll.com](https://crunchyroll.com/about/jobs)

## Products & Services
- **Crunchyroll Streaming Service**: The world’s largest anime streaming library with subtitled and dubbed content, available via web, mobile, and TV apps. (SaaS/Subscription)
- **Theatrical Releases**: Distribution of anime films in theaters worldwide.
- **Merchandise Store**: Official anime merchandise, figures, apparel, and collectibles (e-commerce).
- **Crunchyroll Games**: Mobile and browser games based on popular anime franchises.
- **News & Events**: Anime news coverage, virtual and in-person fan events, and conventions.
- **Music**: Anime soundtracks and original music distribution.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Funimation in 2020 for $1.175B; now part of Sony/Funimation Global Group)
- **Key Metric**: Annual Revenue of $140.0M (as of latest data) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Total Funding**: $26.8M across 3 rounds (last venture round in 2015 led by Otter Media) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Notable Investors/Partners**: Sony Pictures Entertainment, Aniplex of Japan, Otter Media, TV Tokyo
- **Growth Signals**: 1,453 employees operating in 31 countries; job postings up +82.9% year-over-year; LinkedIn followers +20.5% yearly; active in India, France, Mexico, Japan, and more. [linkedin.com](https://www.linkedin.com/company/crunchyroll)

## Competitive Advantages
- **Largest anime streaming library** globally, with deep catalog and simulcast rights.
- **Sony/Aniplex partnership** provides unique access to Japanese anime production and distribution.
- **Integrated ecosystem** spanning streaming, merchandise, games, events, and music—creating multiple touchpoints for fans.
- **Authenticity and cultural roots** in Japan, reinforced by the Aniplex connection.
- **Global scale** with offices in 14 cities and localized content in multiple languages.

## Strategic Focus
- Expand global reach into emerging markets (India, Latin America, Southeast Asia).
- Deepen fan engagement through interactive experiences (games, events, community features).
- Grow the merchandise and e-commerce business.
- Continue investing in original co-productions and theatrical releases.
- Leverage AI/ML for personalization and content discovery (e.g., hiring Manager of Machine Learning and Data Science). [builtin.com](https://builtin.com/company/crunchyroll)

## Why Work Here
- **Mission-driven culture**: Employees are passionate about anime and serving a global fan community. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Hybrid work model**: Three in-person days per week (Tuesdays, Wednesdays, Thursdays) with flexibility; remote options for some roles. [builtin.com](https://builtin.com/company/crunchyroll)
- **Comprehensive benefits**: Health insurance, 401(k) match, mental-health support, flexible time off, free anime subscriptions, catered lunches, commuter benefits, pet-friendly offices, childcare benefits, and parental leave. [builtin.com](https://builtin.com/company/crunchyroll)
- **Career development**: Job training, conferences, online course subscriptions, and promotion opportunities. [builtin.com](https://builtin.com/company/crunchyroll)
- **Positive employee sentiment**: High satisfaction ratings on Glassdoor and Comparably, with praise for collaborative environment and growth opportunities. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Diversity & inclusion**: Dedicated DEI staff, documented equal pay policy, and highly diverse management team. [builtin.com](https://builtin.com/company/crunchyroll)
- **Offices in 14 global locations**: Los Angeles, San Francisco, Tokyo, Paris, Berlin, London, Mexico City, Hyderabad, and more. [builtin.com](https://builtin.com/company/crunchyroll)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/crunchyroll) – Company overview, financials, workforce, and growth data.
2. [builtin.com](https://builtin.com/company/crunchyroll) – Perks, culture, hybrid policy, benefits, and technology.
3. [crunchyroll.com](https://crunchyroll.com/about/jobs) – Official about page and mission.
4. [help.crunchyroll.com](https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs) – Hiring process and recruitment fraud warnings.
5. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception) – Employee satisfaction and workplace perception.

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