---
title: 'Manager, Media Strategy at New Engen, Inc.'
canonical: 'https://feeny.ai/job/manager-media-strategy-new-engen-inc-seattle-wa-brooklyn-qfj68z1c2fjk'
type: 'job'
last_seen: '2026-09-15'
---

# Manager, Media Strategy at New Engen, Inc.

- **Company:** New Engen, Inc.
- **Location:** Seattle WA & Brooklyn, NY
- **Work type:** hybrid
- **Posted:** 2026-06-11
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4282285009

## Job description

WHY NEW ENGEN?

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

## WHAT YOU'LL DO

Lead Cross-Channel Media Strategy Own strategic media planning across paid social, search, video, and programmatic channels.  Build integrated media strategies that align to client business goals, audience insights, and performance objectives while balancing brand and conversion priorities.

Bridge Media and Creative Strategy Act as a strategic connector between media, creative, and content teams to ensure campaigns are grounded in cohesive audience insights and messaging strategies. Partner closely with teams like Creative and Creator to help shape more thoughtful, insight-driven creative approaches beyond tactical trend-based recommendations.

Drive Strategic Client Leadership Serve as a trusted strategic partner to clients, confidently presenting media strategies, performance narratives, testing recommendations, and audience insights to both day-to-day contacts and executive stakeholders.  Help clients understand not just what is happening, but why.

Translate Data Into Actionable Insights Leverage quantitative and qualitative research, campaign performance data, audience insights, and measurement frameworks to inform media strategy and optimization recommendations.  Connect performance back to broader business outcomes and future planning opportunities.

Develop Full-Funnel Media Plans Build comprehensive media plans rooted in audience segmentation, channel roles, reach and frequency principles, testing frameworks, and campaign objectives.  Partner with activation teams to ensure strategic recommendations are executable and scalable.

Identify Emerging Opportunities Stay ahead of evolving media consumption trends, platform capabilities, consumer behaviors, and creative best practices.  Bring proactive recommendations and innovative thinking to clients and internal teams.

Partner Cross-Functionally Collaborate closely with media, creative, and content partners to ensure campaigns are grounded in audience insights and business objectives.  Help connect media strategy to creative development and performance outcomes, ensuring teams are aligned around a common strategic direction.

Support Strategic Growth Contribute to new business opportunities, internal thought leadership, and the continued evolution of New Engen’s media strategy and planning capabilities.

Mentor and Elevate Team Thinking Provide guidance, collaboration, and strategic support to junior team members and cross-functional partners. Help elevate strategic thinking, storytelling, and planning rigor across the broader team.

## WHAT YOU BRING

- 5+ years of experience in media strategy, media planning, communications planning, or digital advertising within an agency or similarly fast-paced environment
- Strong understanding of paid media channels including paid social, search, programmatic, video, and digital media planning fundamentals
- Experience building media strategies grounded in audience insights, business objectives, and performance data
- Strong grasp of media planning fundamentals including budget allocation, audience segmentation, channel roles, reach and frequency, testing frameworks, and performance evaluation
- Familiarity with research, planning, and analytics tools such as MRI Simmons, SimilarWeb, Nielsen, Pathmatics, or similar platforms
- Confident client-facing communication and presentation skills, with experience presenting recommendations and strategic narratives to senior stakeholders
- Strong storytelling and narrative-building skills, with the ability to translate complex ideas into clear, compelling presentations
- Experience synthesizing qualitative and quantitative information into actionable strategic recommendations
- Collaborative working style with the ability to navigate cross-functional environments and build strong relationships across teams
- Highly curious, proactive, and comfortable operating in ambiguous or evolving environments
- Proven ability to leverage AI tools to improve workflows, generate insights, or drive efficiencies
- Agency experience strongly preferred
- In addition to strong media strategy fundamentals, experience in one or more of the following areas is highly valued:
- Creative Strategy & Brand Communications
- Experience in account planning, brand strategy, or creative strategy with a track record of shaping campaign briefs, messaging frameworks, or communications plans
- Ability to connect audience insights and brand positioning to media and channel decisions
- Understanding of how creative, content, and messaging influence campaign performance and brand perception

-

- Analytics & Measurement
- Strong analytical fluency in attribution, incrementality testing, MMM, brand lift studies, or other measurement frameworks
- Experience translating data and measurement outputs into strategic recommendations that inform planning and optimization
- Comfort working with performance data across platforms and synthesizing findings for client and internal audiences
- Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

## PERKS & BENEFITS

- Hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Commuter & transit benefits
- Exclusive employee discounts

Salary Range: $80,000-90,000 USD annual

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

Important Notice About Job Openings:

Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.

New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.

If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.

## About New Engen, Inc.

## Company Overview
- **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands.
- **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M)
- **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103)
- **Founded**: 2016
- **Founders**: Justin Hayashi (CEO & Founder)

## Core Business
- **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing
- **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services
- **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration.

## Products & Services
- **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue.
- **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data.
- **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators).
- **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops).
- **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation.
- **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn]
- **Total Funding**: $10.6M across 3 rounds:
  - Seed (Sep 2016): $2.5M – 1 investor
  - Series A (May 2017): $8.1M – 4 investors
  - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn]
- **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn]
- **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn]

## Competitive Advantages
- **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads.
- **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models.
- **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray).
- **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven.

## Strategic Focus
- **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media.
- **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions.
- **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements.
- **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach.

## Why Work Here
- **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.”
- **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility.
- **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1).
- **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates).
- **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment.
- **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both.

## Sources
1. [newengen.com – Company page](https://newengen.com/company/)
2. [newengen.com – Services](https://newengen.com/services/)
3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen)
4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/)

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