---
title: 'Manager, Membership Growth at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/manager-membership-growth-gen-digital-inc-prague-jjg8mxwd8jsy'
type: 'job'
last_seen: '2026-09-10'
---

# Manager, Membership Growth at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/gen-digital/e9841dee-eba6-43c8-add8-bcf3a0dc2cf4

## Job description

Gen Digital protects hundreds of millions of people around the world. Turning that reach into a growing base of paying members is one of our most important commercial priorities—and this role sits at the center of that effort. As Manager, Membership Growth, you will own the strategy for growing Gen’s paid membership base across our portfolio of brands. You will define how we convert, upgrade, retain, and win back members, while ensuring that cross-sell and upsell activity strengthens the overall member experience rather than driving customers away. Your primary mandate will be to deliver year-over-year growth in paid members. You will use cross-sell and upsell conversion, renewal performance, win-back, and reduced active opt-out as key levers for sustainable growth. You will work closely with Product, Data Science, MarTech, and Marketing teams to shape and deliver the strategy. While you will not rely on a large team of direct reports, you will lead through influence by setting direction, aligning partners, and maintaining accountability for commercial outcomes.

## What You Will Own

Paid Membership Growth Own the commercial strategy and lifecycle levers that grow the paid membership base, including:

- Upgrades
- Cross-sell and upsell
- Renewals
- Churn intervention
- Win-back programmes

The primary success measure is year-over-year net growth in paid members. Paid Experience Strategy Define how commercial communications work alongside relationship-building and value-focused lifecycle messaging throughout the member journey. Ensure that offers and communications drive conversion while protecting trust and reducing active opt-out. Key measures include:

- Cross-sell and upsell conversion
- Active opt-out reduction
- Renewal and retention performance
- Net paid membership growth

## What You Will Do

- Own the paid membership growth plan, including targets, growth levers, priorities, and delivery roadmap.
- Design the strategy for sequencing cross-sell and upsell communications alongside value-focused lifecycle communications.
- Define the right tone, timing, targeting, and offer logic for different moments in the member journey.
- Identify and address the drivers of active opt-out through improved journey design, communication frequency, relevance, and value messaging.
- Build and optimise programmes across onboarding, upgrades, cross-sell, renewal, loyalty, churn prevention, and win-back.
- Lead structured experimentation across messaging, offers, targeting, and journey sequencing.
- Translate test results and customer insights into scalable playbooks and recommendations.
- Partner with Product, Data Science, MarTech, and Marketing to deliver the strategy across Gen’s brands and products.
- Track performance against paid membership, conversion, retention, and opt-out targets.
- Communicate progress, risks, trade-offs, and recommendations clearly to cross-functional and senior stakeholders.

## What You Will Bring

- A proven track record of growing a paid subscriber, membership, or recurring-revenue base, with clear examples of the levers and results achieved.
- At least five years of experience in subscription, membership, lifecycle, monetisation, or growth roles.
- Experience across both commercial growth programmes, such as cross-sell and upsell, and lifecycle or retention communications.
- A strong understanding of how to balance commercial messaging with customer trust and long-term engagement.
- Hands-on experience with journey logic, campaign briefs, targeting, offer design, reporting, and performance optimisation.
- Experience using conversion, retention, churn, engagement, and opt-out data to prioritise and improve programmes.
- A track record of running structured experiments and converting learnings into repeatable approaches.
- Experience collaborating with Product, Data Science, MarTech, Marketing, Finance, or other cross-functional partners.
- Strong communication skills and the ability to explain performance, trade-offs, and recommendations clearly.

## Who You Are

- Growth-minded: You focus on net paid membership growth and sustainable commercial outcomes, not simply campaign volume.
- Customer-aware: You understand that long-term cross-sell and upsell success depends on trust, relevance, and a strong customer experience.
- Commercially accountable: You take ownership of the numbers and the plan required to improve them.
- Analytical and structured: You use data, experimentation, and customer insight to make decisions and continuously improve programmes.
- Collaborative: You achieve results through strong partnerships with Product, Data Science, MarTech, and Marketing teams.
- Decisive: You identify the highest-impact opportunities, prioritise effectively, and maintain focus on what matters most.

Success will mean delivering measurable growth in Gen’s paid membership base while improving the overall member experience. You will establish a clear commercial growth strategy, improve cross-sell and upsell performance, reduce active opt-out, and create scalable lifecycle programmes that build both revenue and long-term customer value.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Principal Product Manager, Enterprise Content Hub](https://feeny.ai/job/principal-product-manager-enterprise-content-hub-gen-digital-inc-united-states-snzjqdqjmzm7) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY
- [LifeLock Lead Product Manager, Core Experiences & AI Assistant](https://feeny.ai/job/lifelock-lead-product-manager-core-experiences-ai-assistant-gen-digital-inc-1r5sp5qv3fr8) — United States / Mountain View, CA
- [Product Marketing & GTM Lead Manager - LifeLock](https://feeny.ai/job/product-marketing-gtm-lead-manager-lifelock-gen-digital-inc-united-states-tempe-1r7k6jpqvdwb) — United States / Tempe, AZ
- [Identity Alerts Specialist](https://feeny.ai/job/identity-alerts-specialist-gen-digital-inc-united-states-tempe-az-y2ek1b5dxcc9) — United States / Tempe, AZ
- [Customer Service Agent](https://feeny.ai/job/customer-service-agent-gen-digital-inc-united-states-tempe-az-xt4scaz9zxe2) — United States / Tempe, AZ
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-gen-digital-inc-united-states-new-york-ny-x4gzjfcn4z1y) — United States / New York, NY
- [Sr Princ Product Manager - Digital Footprint Control](https://feeny.ai/job/sr-princ-product-manager-digital-footprint-control-gen-digital-inc-united-yv7917kacr77) — United States / Mountain View, CA
- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY
- [Privacy Support Analyst](https://feeny.ai/job/privacy-support-analyst-gen-digital-inc-chennai-rdctz4ce6nqr) — Chennai, India