---
title: 'Manager, Paid Media at Airwallex'
canonical: 'https://feeny.ai/job/manager-paid-media-airwallex-united-states-san-francisco-ca-tgm0sbnfkytj'
type: 'job'
last_seen: '2026-09-16'
---

# Manager, Paid Media at Airwallex

- **Company:** [Airwallex](https://feeny.ai/companies/airwallex)
- **Location:** United States / San Francisco, CA
- **Compensation:** $110k–$170k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-11
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/airwallex/36fcec16-18f6-49e7-b621-bffdde569fd1/application

**Skills:** Google Ads, LinkedIn Ads, Meta Ads, Excel, Google Sheets, Looker, Tableau, GA4, Marketo, HubSpot, Salesforce, YouTube Ads, Reddit Ads, Quora Ads, Programmatic advertising, MMPs, MMMs, Incrementality frameworks, Smartly, Figma

> Plan, execute, and optimize global paid media campaigns across search, social, and display channels to drive acquisition and ROI. Own budget planning, performance analysis, and cross-functional collaboration with creative and analytics teams.

## Job description

## About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and [operating principles](https://www.airwallex.com/us/operating-principles). You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

## About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

## What you’ll do

We’re seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You’ll own the performance, strategy, and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.

In this role, you’ll blend analytical rigor with hands-on execution — partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You’ll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.

This role is based in San Francisco.

Responsibilities:

- Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
- Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
- Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
- Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
- Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
- Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
- Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
- Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
- Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
- Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
- Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
- Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
- Share performance learnings across regions to scale best practices globally.

## Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

- 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus.
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
- Excellent communicator who can translate performance data into actionable business insights.
- Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.

Preferred qualifications:

- Experience working in global or multi-regional organizations.
- Familiarity with MMPs, MMMs, and incrementality frameworks.
- Experience working with creative automation or collaboration tools (Smartly, Figma, Asana).
- Comfort with SQL or data querying for advanced performance analysis (nice-to-have).

Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @[airwallex.com](http://airwallex.com) email address. Please apply only through [careers.airwallex.com](http://careers.airwallex.com) or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

## Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

## About Airwallex

## Company Overview
- **One-liner**: Airwallex is a financial technology company building a unified global payments and banking platform that helps businesses manage cross-border payments, treasury, spend, and financial operations through proprietary infrastructure, software, and AI.
- **Entity Type**: Private (Series G)
- **Headquarters**: Dual headquarters in Singapore and San Francisco, USA; founded in Melbourne, Australia
- **Founded**: 2015
- **Founders**: Jack Zhang (CEO), Lucy Liu, Max Li, Xijing Dai, and Ron Li

## Core Business
- Primary industry: Financial Services / Payments / Fintech Infrastructure
- Target customers: B2B, primarily serving SMBs, scaling enterprises, digital platforms, and marketplaces globally
- Mission or purpose statement: "Build the future of global banking" — they aim to replace legacy, fragmented banking systems with a borderless, intelligent, real-time financial operating system for modern businesses.

## Products & Services
- **[Business Accounts]**: Multi-currency global accounts to receive, hold, and manage funds in 20+ currencies, with local account details for key markets.
- **[Payments]**: Global payment acceptance via 160+ local payment methods, low-code checkout, and programmatic payout capabilities to 200+ countries.
- **[Spend / Corporate Cards]**: Multi-currency corporate and employee cards with customisable spend controls, designed for global teams.
- **[Expense Management]**: A platform to track, control, and reconcile global business expenses, including employee reimbursements.
- **[Billing & Subscription Management]**: A billing platform for usage-based and subscription pricing models, supporting AI companies and complex revenue workflows.
- **[Platform APIs]**: API-first infrastructure enabling businesses to embed financial services (accounts, payments, FX, card issuing) into their own products.
- **[FX & Treasury]**: Interbank foreign exchange rates and tools to intelligently manage currency risk across markets.

## Market Standing
- **Valuation**: US$11 billion (latest valuation in 2025, following a fresh investment round).
- **Key Metric**: US$1.8 billion in total funding raised; Annual Recurring Revenue (ARR) surpassed US$1 billion by 2025.
- **Notable Investors/Partners**: Series G investors include prominent global venture capital firms (specific names not listed in source but backed by top-tier VCs); serves over 200,000 businesses including TikTok, Brex, Rippling, Navan, Qantas, and SHEIN.
- **Growth Signals**: 
  - US$287 billion in global payments processed (USD).
  - 92% of transfers settled same-day, 50% processed instantly.
  - Over 85 financial licenses and registrations globally.
  - Team of ~2,300 people across 27 offices internationally.
  - Dual-headquarters model (Singapore + San Francisco) adopted in 2025 to support next phase of growth.

## Competitive Advantages
- Proprietary, API-first infrastructure built from scratch (not riding legacy banking rails), enabling faster, cheaper, and more transparent cross-border transactions.
- Unified platform combining banking, payments, spend management, billing, and FX — reducing the need for multiple vendors.
- Deep AI integration across the platform to automate financial operations and provide intelligent insights.
- Extensive regulatory licensing (85+ licenses) across major markets, creating a high barrier to entry.
- Strong network effects: serves both direct businesses and platforms/marketplaces that embed Airwallex into their offerings.

## Strategic Focus
- Continue scaling the platform to support the rapid growth of AI-native companies and usage-based business models (highlighted by the launch of their global billing platform).
- Expand the dual-headquarters presence to tap into the largest tech talent markets (San Francisco and Singapore).
- Invest heavily in AI to build "interconnected, intelligent financial systems where money, data, and decisions move together."
- Deepen product capabilities to automate financial operations end-to-end for global businesses.

## Why Work Here
- High-growth, ambitious environment: described as "the most ambitious work of your career" by the company; founded in 2015 and already processing $287B in payments.
- Global impact and scale: work on infrastructure used by 200,000+ businesses, from startups to enterprises like TikTok and SHEIN.
- Hybrid/office culture: 27 offices globally (Melbourne, Singapore, San Francisco, London, Shanghai, Amsterdam, and more) offering opportunities to work across teams and locations.
- Engineering-driven culture: heavy emphasis on building proprietary technology, AI, and developer-first products.
- Notable perks: opportunity to work on a modern financial stack, exposure to cutting-edge AI/Fintech intersection, and a diverse, international team of "2,200 of the brightest and most innovative people in tech."

## Sources
1. [airwallex.com - Who We Are](https://www.airwallex.com/en-eu/who-we-are)
2. [airwallex.com - Global Platform](https://www.airwallex.com/global)
3. [careers.airwallex.com](https://careers.airwallex.com/)
4. [LinkedIn - Airwallex](https://www.linkedin.com/company/airwallex)
5. [jobs.ashbyhq.com - Airwallex](https://jobs.ashbyhq.com/airwallex)

## Other roles at Airwallex

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