---
title: 'Manager, Paid Media & Growth Strategy, LATAM - The Orchard at Sony Music'
canonical: 'https://feeny.ai/job/manager-paid-media-growth-strategy-latam-the-orchard-sony-music-santiago-4yypv18knyn0'
type: 'job'
last_seen: '2026-09-09'
---

# Manager, Paid Media & Growth Strategy, LATAM - The Orchard at Sony Music

- **Company:** Sony Music
- **Location:** Santiago, Chile
- **Posted:** 2026-07-02
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8616315002

## Job description

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard has an immediate opening for a Manager, Paid Media & Growth Strategy in our Chile office. We are looking for a motivated individual with a passion for music and relevant experience in paid media, growth marketing, digital advertising, media buying, or related fields. This role plays an integral part in the Paid Media & Growth Strategy team, helping to advance our industry-leading services for distributed artists, labels, and owned-and-operated properties. You'll work alongside label and artist teams, Relationship Managers, Marketing teams, and the Global Paid Media team to create bespoke paid media strategies that amplify releases, grow fanbases, and help achieve artist and label objectives.

Located in our Chile office, this position will be hyper-focused on supporting our Latin labels and artists and will be responsible for developing and executing paid media campaigns across LATAM. This position reports directly to The Orchard Chile’s Country Manager, and receives functional guidance from the Senior Director of Global Paid Media & Growth Strategy in the NYC office.

What You'll Do:

- Develop and optimize bespoke paid media and audience growth strategies for The Orchard's Latin labels and artists, partnering closely with Relationship Managers, Marketing teams, and label stakeholders to align campaign plans with artist, audience, and business objectives.
- Serve as a strategic partner to Relationship Managers, Marketing teams, and labels across our extensive LATAM roster, building trusted relationships with internal stakeholders, vendors, and platform partners.
- Collaborate with media buyers and cross-functional teams to troubleshoot challenges, identify opportunities, and drive campaign performance with strong attention to detail.
- Build thorough analyses, client-facing reports, and actionable insights using advertising, marketing, and The Orchard’s proprietary metrics, while partnering with global team members to share learnings and best practices.
- Analyze campaign performance data to identify trends, benchmarks, opportunities, and recommendations that inform future strategy and ongoing optimization.
- Participate in internal brainstorms, strategy sessions, and client-facing meetings to develop innovative approaches that drive meaningful audience growth and elevate artist campaigns, while collaborating closely with global Paid Media & Growth Strategy team members to share learnings, align on best practices, and contribute to the evolution of our services.
- Identify opportunities to test and innovate across advertising platforms, evaluate emerging media channels, leverage new products and beta opportunities, and partner with regional and global leadership to identify opportunities to grow and evolve Paid Media & Growth Strategy services across LATAM.
- Contribute to the development of best practices, strategic frameworks, and process improvements across the global Paid Media & Growth Strategy organization.
- Assist with the monthly accounting and campaign reconciliation process.

Who You Are:

- 3-5+ years of experience in paid media, digital advertising, music marketing, audience development, ad operations, or related fields.
- Fluent in Spanish and English, with strong written and verbal communication skills. Deep understanding of Latin music, current music industry trends, and today’s digital marketing landscape.
- Experience developing paid media strategies and managing campaigns across platforms such as Meta, TikTok, Google, YouTube, Spotify, and other relevant advertising channels.
- Strong understanding of paid media fundamentals, platform best practices, audience targeting, measurement, optimization, and content-driven marketing strategies.
- Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, social platform insights, etc.) to identify audience opportunities, behaviors, and growth strategies.
- Experience analyzing campaign performance data and translating insights into actionable recommendations using reporting and analytics tools (e.g., Datorama or similar platforms).
- Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously while maintaining exceptional attention to detail.
- Experience working with media partners, platform representatives, agencies, and external vendors; experience with OOH campaigns is a plus.
- Strong communication, presentation, and stakeholder management skills, with the ability to navigate fast-paced environments and support high-priority projects.
- Passion for music, artist development, and audience growth.

What We Give You:

- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- A competitive benefits package

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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